{"id":58768,"date":"2024-09-10T03:03:21","date_gmt":"2024-09-10T01:03:21","guid":{"rendered":"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/"},"modified":"2024-09-10T03:03:21","modified_gmt":"2024-09-10T01:03:21","slug":"guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/","title":{"rendered":"\u0414\u0436\u0438\u043c \u041a\u043e\u0440\u0438 \u0438\u0437 Guild \u043e\u0431 \u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u043e\u043c \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0444\u0435\u0440\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u0438"},"content":{"rendered":"<div>\n<p>\u041d\u0430 \u043f\u0440\u043e\u0448\u043b\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0435, <strong><a href=\"https:\/\/www.housingwire.com\/company\/guild-mortgage\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0413\u0438\u043b\u044c\u0434\u0435\u0439\u0441\u043a\u0430\u044f \u0438\u043f\u043e\u0442\u0435\u043a\u0430<\/a><\/strong> \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043d\u0430\u0431\u043e\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \u00ab<a href=\"https:\/\/www.housingwire.com\/articles\/guild-flex-payment-mortgage-suite-reverse-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0418\u043f\u043e\u0442\u0435\u043a\u0430 \u0441 \u0433\u0438\u0431\u043a\u0438\u043c\u0438 \u043f\u043b\u0430\u0442\u0435\u0436\u0430\u043c\u0438<\/a>.\u201d \u0411\u0440\u0435\u043d\u0434 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0438\u043f\u043e\u0442\u0435\u043a\u0443 \u043f\u043e\u0434 \u0437\u0430\u043b\u043e\u0433 \u0436\u0438\u043b\u044c\u044f (<a href=\"https:\/\/www.housingwire.com\/tag\/hecm\/\" target=\"_blank\" rel=\"noreferrer noopener\">HECM<\/a>) \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0438\u043f\u043e\u0442\u0435\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043d\u0430\u0440\u044f\u0434\u0443 \u0441 \u0440\u0435\u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c, \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c\u0438 \u043a\u0440\u0443\u043f\u043d\u044b\u043c\u0438 \u043e\u043f\u0446\u0438\u043e\u043d\u0430\u043c\u0438 \u0438 \u043a\u0440\u0435\u0434\u0438\u0442\u0430\u043c\u0438 HECM \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 (H4P).<\/p>\n<p>\u041f\u043e\u0441\u043b\u0435 <a href=\"https:\/\/www.housingwire.com\/articles\/guild-to-expand-reverse-division-after-acquiring-cherry-creek\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u0435<\/a> \u043d\u0430\u0434\u0435\u0436\u043d\u043e\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0435 \u0438\u043f\u043e\u0442\u0435\u0447\u043d\u043e\u0435 \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 <strong><a href=\"https:\/\/www.housingwire.com\/tag\/cherry-creek-mortgage\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0418\u043f\u043e\u0442\u0435\u043a\u0430 \u0427\u0435\u0440\u0440\u0438-\u041a\u0440\u0438\u043a<\/a><\/strong> \u0412 \u043d\u0430\u0447\u0430\u043b\u0435 2023 \u0433\u043e\u0434\u0430 Guild \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 \u0441\u0432\u043e\u0439 \u043e\u043f\u044b\u0442 \u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u043d\u044f\u0442\u044c \u043c\u0435\u0441\u0442\u043e \u0432 \u0434\u0435\u0441\u044f\u0442\u043a\u0435 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0440\u043e\u0432 \u043f\u043e \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u0435. \u041d\u0435\u0434\u0430\u0432\u043d\u043e \u043e\u043d\u0430 \u0431\u044b\u043b\u0430 \u0443\u043a\u0430\u0437\u0430\u043d\u0430 \u043a\u0430\u043a \u2116 7 \u043f\u043e \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0435 \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0440 \u043f\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044e \u043d\u0430 31 \u0430\u0432\u0433\u0443\u0441\u0442\u0430, <a href=\"https:\/\/www.housingwire.com\/articles\/the-yo-yo-ride-for-reverse-mortgage-volume-continued-in-august\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445<\/a> \u043e\u0442 <strong><a href=\"https:\/\/www.housingwire.com\/tag\/reverse-market-insight\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u041e\u0431\u0440\u0430\u0442\u043d\u044b\u0439 \u043e\u0431\u0437\u043e\u0440 \u0440\u044b\u043d\u043a\u0430<\/a><\/strong> (\u0420\u041c\u0418).<\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0446\u0435\u043b\u0438 \u0431\u0443\u0434\u0435\u0442 \u0440\u0435\u0448\u0430\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0430\u043a\u0435\u0442\u0430 \u0443\u0441\u043b\u0443\u0433 Flex Payment Mortgage, <strong>\u0416\u0438\u043b\u044c\u0435\u041f\u0440\u043e\u0432\u043e\u043b\u043e\u043a\u0430<\/strong>\u0418\u0437\u0434\u0430\u043d\u0438\u0435 Reverse Mortgage Daily (RMD) \u043f\u043e\u0431\u0435\u0441\u0435\u0434\u043e\u0432\u0430\u043b\u043e \u0441 \u0414\u0436\u0438\u043c\u043e\u043c \u041a\u043e\u0440\u0438, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u043c \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u043c \u043e\u0442\u0434\u0435\u043b\u0430 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0433\u043e \u0438\u043f\u043e\u0442\u0435\u0447\u043d\u043e\u0433\u043e \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0432\u0430\u043d\u0438\u044f Guild.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-fresh-look-branding-through-flexibility\">\u0421\u0432\u0435\u0436\u0438\u0439 \u0432\u0437\u0433\u043b\u044f\u0434, \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0447\u0435\u0440\u0435\u0437 \u00ab\u0433\u0438\u0431\u043a\u043e\u0441\u0442\u044c\u00bb<\/h2>\n<p>\u041d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \u043e \u0433\u043b\u0430\u0432\u043d\u043e\u0439 \u0446\u0435\u043b\u0438 \u044d\u0442\u043e\u0439 \u043b\u0438\u043d\u0438\u0438 \u041a\u043e\u0440\u0438 \u043e\u0442\u0432\u0435\u0442\u0438\u043b, \u0447\u0442\u043e \u0435\u0435 \u0446\u0435\u043b\u044c \u2014 \u043f\u0440\u0438\u0434\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u0438 \u043f\u0440\u0435\u0441\u043b\u043e\u0432\u0443\u0442\u044b\u0439 \u00ab\u043d\u043e\u0432\u044b\u0439 \u0441\u043b\u043e\u0439 \u043a\u0440\u0430\u0441\u043a\u0438\u00bb, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0431\u043e\u043b\u044c\u0448\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p>\u00ab\u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u043f\u043e\u0442\u0435\u043a\u0438 \u0441 \u0433\u0438\u0431\u043a\u043e\u0439 \u043e\u043f\u043b\u0430\u0442\u043e\u0439 Guild \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u043f\u0440\u0438\u0434\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u0438 \u043d\u043e\u0432\u044b\u0439, \u0441\u0432\u0435\u0436\u0438\u0439 \u0432\u0438\u0434 \u0438 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u00bb, \u2014 \u0441\u043a\u0430\u0437\u0430\u043b \u041a\u043e\u0440\u0438. \u00ab\u041c\u044b \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0434\u0443\u043c\u0430\u0435\u043c \u043e \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u0438. \u041c\u044b \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0435\u043c\u0441\u044f \u043a \u0441\u043b\u043e\u0432\u0443 \u00ab\u0433\u0438\u0431\u043a\u0438\u0439\u00bb \u0438 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u2014 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043b\u0438 \u043c\u044b \u043a\u0440\u0435\u0434\u0438\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0437\u0430\u0435\u043c\u0449\u0438\u043a\u0443 \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u0441\u0432\u043e\u0435\u043c \u0434\u043e\u043c\u0435, \u0434\u0430\u0435\u0442 \u043b\u0438 \u0435\u043c\u0443 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0443\u044e \u043b\u0438\u043d\u0438\u044e \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u043e\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0438\u043f\u043e\u0442\u0435\u0447\u043d\u043e\u043c\u0443 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0443\u00bb.<\/p>\n<p>\u0423\u043a\u0440\u0435\u043f\u043b\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 H4P \u0442\u0430\u043a\u0436\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u043c \u0441 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u044f \u0413\u0438\u043b\u044c\u0434\u0438\u0438 \u2014 \u0438 <a href=\"https:\/\/www.housingwire.com\/articles\/are-reverse-mortgages-for-purchase-a-sleeping-giant-pros-are-split\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u043c\u043d\u043e\u0433\u0438\u0435 \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043e\u0442\u0440\u0430\u0441\u043b\u0438<\/a> \u2014 \u0441\u0447\u0438\u0442\u0430\u044e\u0442, \u0447\u0442\u043e \u044d\u0442\u043e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043a\u0440\u0430\u0439\u043d\u0435 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0434\u0430\u0436\u0435 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u043c \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u043c HECM.<\/p>\n<p>\u00ab\u041c\u044b \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0445\u043e\u0442\u0435\u043b\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u044d\u0442\u043e\u043c\u00bb, \u2014 \u0441\u043a\u0430\u0437\u0430\u043b \u041a\u043e\u0440\u0438 \u043e H4P. \u00ab\u042d\u0442\u043e \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0442\u043e\u0442 \u0436\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043d\u043e \u043e\u0447\u0435\u043d\u044c \u043c\u043d\u043e\u0433\u043e\u0435 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u043b\u0430\u043d\u0435 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043e\u043d\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0443\u00bb.<\/p>\n<p>\u041f\u043e \u0441\u043b\u043e\u0432\u0430\u043c \u041a\u043e\u0440\u0438, \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 \u0432\u0441\u0435\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u0438 \u2014 HECM, H4P \u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u2014 \u043f\u043e\u0434 \u0435\u0434\u0438\u043d\u044b\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u044b\u0439 \u043d\u0430\u0431\u043e\u0440 \u0443\u0441\u043b\u0443\u0433 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-a-regular-mortgage-option\">\u00ab\u041e\u0431\u044b\u0447\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0438\u043f\u043e\u0442\u0435\u043a\u0438\u00bb<\/h2>\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043e\u043f\u0446\u0438\u044e \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u0438 \u0432 \u043f\u043e\u043f\u044b\u0442\u043a\u0435 \u043d\u043e\u0440\u043c\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u0442\u044c \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0438\u043f\u043e\u0442\u0435\u043a\u0443 \u0432 \u0441\u0432\u043e\u0435\u043c \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u043e\u043c \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0447\u0442\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u043f\u043e\u0442\u0435\u0447\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043d\u0430\u0434\u0435\u044f\u043b\u0438\u0441\u044c \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0443\u0436\u0435 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u0440\u0435\u043c\u044f.<\/p>\n<figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" data-attachment-id=\"480410\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/jimcory_guildmortgage\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"jimcory_guildmortgage\" data-image-description=\"&lt;p&gt;Jim Cory, reverse mortgage managing director at Guild Mortgage.&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Jim Cory&lt;\/p&gt;\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png?w=300\" tabindex=\"0\" role=\"button\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png?w=300\" alt=\"Jim Cory, reverse mortgage managing director at Guild Mortgage.\" class=\"wp-image-480410\" style=\"width:200px\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png?resize=150,150 150w\" sizes=\"(max-width: 300px) 100vw, 300px\"><figcaption class=\"wp-element-caption\">\u0414\u0436\u0438\u043c \u041a\u043e\u0440\u0438<\/figcaption><\/figure>\n<p>\u00ab\u041c\u044b \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u044b \u043d\u0430 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u044d\u0442\u043e \u043a\u0430\u043a \u043e\u0431\u044b\u0447\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0438\u043f\u043e\u0442\u0435\u0447\u043d\u043e\u0433\u043e \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u044b \u0441\u043c\u043e\u0436\u0435\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435\u043c\u0443 \u0447\u0438\u0441\u043b\u0443 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0438 \u0444\u0438\u043b\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0440\u043e\u0432 \u043d\u0430\u0448\u0435\u0439 \u0413\u0438\u043b\u044c\u0434\u0438\u0438\u00bb, - \u0441\u043a\u0430\u0437\u0430\u043b \u043e\u043d.<\/p>\n<p>\u041e\u043d \u0441\u0440\u0430\u0432\u043d\u0438\u043b \u044d\u0442\u043e \u0441\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430\u043c\u0438 \u0438\u043f\u043e\u0442\u0435\u043a\u0438, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c\u0438 \u0432\u0435\u0442\u0435\u0440\u0430\u043d\u0430\u043c \u0432\u043e\u043e\u0440\u0443\u0436\u0435\u043d\u043d\u044b\u0445 \u0441\u0438\u043b, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0438 \u043e\u0441\u043e\u0437\u043d\u0430\u044e\u0442, <strong><a href=\"https:\/\/www.housingwire.com\/tag\/va-loan\/\">\u0414\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442 \u0421\u0428\u0410 \u043f\u043e \u0434\u0435\u043b\u0430\u043c \u0432\u0435\u0442\u0435\u0440\u0430\u043d\u043e\u0432<\/a><\/strong> (VA) \u043a\u0440\u0435\u0434\u0438\u0442\u044b \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u0438\u0445 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u0412 \u0441\u043b\u0443\u0447\u0430\u0435 \u0441 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u043e\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0437\u0430\u0435\u043c\u0449\u0438\u043a\u043e\u0432 \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 62 \u043b\u0435\u0442 \u0438 \u0441\u0442\u0430\u0440\u0448\u0435 \u0438\u043c\u0435\u0435\u0442 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0445\u043e\u0436\u0438\u0435 \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u044b. \u0418 \u0442\u0430\u043a\u0438\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u043e\u0433\u0443\u0442 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430\u043c\u0438 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u0438.<\/p>\n<p>\u00ab\u041c\u044b \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u0435\u043c, \u0447\u0442\u043e \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u0438\u043f\u043e\u0442\u0435\u0447\u043d\u043e\u0433\u043e \u043a\u0440\u0435\u0434\u0438\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442 \u0432 \u043d\u0430\u0448\u0438 \u0444\u0438\u043b\u0438\u0430\u043b\u044b \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 62 \u043b\u0435\u0442 \u0438 \u0441\u0442\u0430\u0440\u0448\u0435, \u043c\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u044d\u0442\u043e\u0442 \u0434\u0440\u0443\u0433\u043e\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u00bb, \u2014 \u0441\u043a\u0430\u0437\u0430\u043b \u043e\u043d. \u00ab\u041c\u044b \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0435\u043c \u043d\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u044d\u0442\u043e \u00ab\u0418\u043f\u043e\u0442\u0435\u043a\u043e\u0439 \u0441 \u0433\u0438\u0431\u043a\u0438\u043c\u0438 \u043f\u043b\u0430\u0442\u0435\u0436\u0430\u043c\u0438\u00bb. \u042d\u0442\u043e \u043d\u0430\u0448 \u043d\u043e\u0432\u044b\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433, \u0438 \u0438\u043c\u0435\u043d\u043d\u043e \u0442\u0430\u043a \u043c\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u043c\u0441\u044f \u0435\u0433\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u044c. <\/p>\n<p>\u00ab\u0412 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0435 \u0441\u043b\u0443\u0447\u0430\u0435\u0432 \u044d\u0442\u043e \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u0438\u043f\u043e\u0442\u0435\u043a\u0430, \u043d\u043e \u0443 \u043d\u0430\u0441 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0438\u0434\u0435\u0438 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u043e\u043f\u0430\u0434\u0430\u0435\u0442 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044e \u00ab\u0433\u0438\u0431\u043a\u0438\u0445 \u043f\u043b\u0430\u0442\u0435\u0436\u0435\u0439\u00bb.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-broadening-access-to-forward-los\">\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u043f\u0440\u044f\u043c\u044b\u043c LO<\/h2>\n<p>\u041a\u0430\u043a \u043c\u043d\u043e\u0433\u043e <a href=\"https:\/\/www.housingwire.com\/articles\/guaranteed-rate-wants-to-build-a-bridge-between-reverse-and-forward-mortgage-channels\/\">\u0438\u0433\u0440\u043e\u043a\u0438 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0444\u043e\u0440\u0432\u0430\u0440\u0434\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u0438<\/a> \u0434\u0430\u043b\u0438 \u043f\u043e\u043d\u044f\u0442\u044c \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u0433\u043e\u0434, \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0433\u043e \u0432 \u0438\u0445 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043d\u0430\u0431\u043e\u0440\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0431\u044b\u043b\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u044c\u044e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0438 \u043d\u0430\u0447\u0430\u043b\u0438 \u043e\u043a\u0443\u043d\u0443\u0442\u044c\u0441\u044f \u0432 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441. \u041d\u043e\u0432\u044b\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 Guild \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0438\u0437\u0432\u0430\u043d \u043e\u0431\u043b\u0435\u0433\u0447\u0438\u0442\u044c \u043f\u0443\u0442\u044c \u0434\u043b\u044f \u0444\u043e\u0440\u0432\u0430\u0440\u0434\u043d\u044b\u0445 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u044b\u0445 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u0442\u043e\u0440\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0447\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432, \u0441\u043a\u0430\u0437\u0430\u043b \u041a\u043e\u0440\u0438.<\/p>\n<p>\u00ab\u0412\u043e \u043c\u043d\u043e\u0433\u043e\u043c \u044d\u0442\u043e \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u043d\u0430\u0448\u0438\u043c\u0438 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u043c\u0438 \u0444\u043e\u0440\u0432\u0430\u0440\u0434\u043d\u044b\u043c\u0438 \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0440\u0430\u043c\u0438\u00bb, \u2014 \u0441\u043a\u0430\u0437\u0430\u043b \u043e\u043d. \u00ab\u042d\u0442\u043e \u043d\u0430\u0448\u0430 \u0441\u0430\u043c\u0430\u044f \u0431\u043e\u043b\u044c\u0448\u0430\u044f \u043e\u0431\u043b\u0430\u0441\u0442\u044c \u0440\u043e\u0441\u0442\u0430 \u0438 \u043d\u0430\u0448 \u0441\u0430\u043c\u044b\u0439 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0444\u043e\u043a\u0443\u0441: \u043a\u0430\u043a \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0438\u0445. \u041c\u043e\u044f \u043b\u0438\u0447\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u2014 \u0443\u0432\u0438\u0434\u0435\u0442\u044c, \u043a\u0430\u043a \u043a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043d\u0430\u0448\u0438\u0445 \u043f\u043e\u0447\u0442\u0438 3000 \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0440\u043e\u0432 \u0432 \u043a\u0430\u043a\u043e\u0439-\u0442\u043e \u043c\u043e\u043c\u0435\u043d\u0442 \u043f\u0440\u043e\u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0443\u0435\u0442 \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0438\u043f\u043e\u0442\u0435\u043a\u0443. \u042d\u0442\u043e \u043e\u0433\u0440\u043e\u043c\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u0438 \u043e\u0433\u0440\u043e\u043c\u043d\u0430\u044f \u0433\u043e\u0440\u0430 \u0434\u043b\u044f \u0432\u043e\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f, \u043d\u043e \u044d\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u0432\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u00bb.<\/p>\n<p>\u041f\u043e \u0435\u0433\u043e \u0441\u043b\u043e\u0432\u0430\u043c, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u0438 \u043b\u0438\u0446\u0430\u043c \u0432 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0435 62 \u043b\u0435\u0442 \u0438 \u0441\u0442\u0430\u0440\u0448\u0435 (\u0438\u043b\u0438 55 \u043b\u0435\u0442 \u0438 \u0441\u0442\u0430\u0440\u0448\u0435 \u0434\u043b\u044f \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0434 \u0437\u0430\u043b\u043e\u0433 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438) \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u0440\u0435\u043f\u0435\u0440\u0442\u0443\u0430\u0440 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/p>\n<p>\u00ab\u0417\u0434\u0435\u0441\u044c \u0435\u0441\u0442\u044c \u0435\u0449\u0435 \u043e\u0434\u0438\u043d \u0432\u0430\u0440\u0438\u0430\u043d\u0442, \u043a\u0430\u043a \u0435\u0441\u043b\u0438 \u0431\u044b \u0432\u044b \u0431\u044b\u043b\u0438 \u0432\u0435\u0442\u0435\u0440\u0430\u043d\u043e\u043c\u00bb, \u2014 \u0441\u043a\u0430\u0437\u0430\u043b \u041a\u043e\u0440\u0438. \u00ab\u0415\u0441\u0442\u044c \u0435\u0449\u0435 \u043e\u0434\u0438\u043d \u0432\u0430\u0440\u0438\u0430\u043d\u0442, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0435\u0442\u0435\u043d\u0434\u043e\u0432\u0430\u0442\u044c. \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c, \u043a\u0430\u043a \u044d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u0442\u044c\u00bb.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041d\u0430 \u043f\u0440\u043e\u0448\u043b\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Guild Mortgage \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043b\u0438\u043d\u0435\u0439\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \u00ab\u0418\u043f\u043e\u0442\u0435\u043a\u0430 \u0441 \u0433\u0438\u0431\u043a\u0438\u043c\u0438 \u043f\u043b\u0430\u0442\u0435\u0436\u0430\u043c\u0438\u00bb. \u042d\u0442\u043e\u0442 \u0431\u0440\u0435\u043d\u0434 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0438\u043f\u043e\u0442\u0435\u043a\u0443 \u043f\u043e\u0434 \u0437\u0430\u043b\u043e\u0433 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 (HECM), \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0435\u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u043a\u0440\u0443\u043f\u043d\u044b\u0435 \u043e\u043f\u0446\u0438\u043e\u043d\u044b \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0436\u0438\u043b\u044c\u044f \u0438 \u043a\u0440\u0435\u0434\u0438\u0442\u044b HECM for Purchase (H4P). \u041f\u043e\u0441\u043b\u0435 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043c\u043e\u0449\u043d\u043e\u0433\u043e \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0438\u043f\u043e\u0442\u0435\u043a\u0438 Cherry Creek Mortgage \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 2023 \u0433\u043e\u0434\u0430, Guild \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 [\u2026]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58768","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.5 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guild\u2019s Jim Cory on the company\u2019s ambitious reverse mortgage rebrand - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guild\u2019s Jim Cory on the company\u2019s ambitious reverse mortgage rebrand\" \/>\n<meta property=\"og:description\" content=\"Last week, Guild Mortgage announced a suite of products under the name \u201cFlex Payment Mortgage.\u201d The brand includes Home Equity Conversion Mortgage (HECM) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. After acquiring the robust reverse mortgage division of Cherry Creek Mortgage in early 2023, Guild has used its [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/housesmarketplace.com\/ru\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/\" \/>\n<meta property=\"og:site_name\" content=\"Houses Marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-10T01:03:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png?w=300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/housesmarketplace.com\/#website\",\"url\":\"https:\/\/housesmarketplace.com\/\",\"name\":\"Houses Marketplace\",\"description\":\"International Real Estate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/housesmarketplace.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/#primaryimage\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png?w=300\",\"contentUrl\":\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png?w=300\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/#webpage\",\"url\":\"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/\",\"name\":\"Guild\u2019s Jim Cory on the company\u2019s ambitious reverse mortgage rebrand - Houses Marketplace\",\"isPartOf\":{\"@id\":\"https:\/\/housesmarketplace.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/#primaryimage\"},\"datePublished\":\"2024-09-10T01:03:21+00:00\",\"dateModified\":\"2024-09-10T01:03:21+00:00\",\"author\":{\"@id\":\"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d\"},\"breadcrumb\":{\"@id\":\"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/housesmarketplace.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guild\u2019s Jim Cory on the company\u2019s ambitious reverse mortgage rebrand\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/housesmarketplace.com\/#personlogo\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/housesmarketplace.com\/ru\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Guild\u2019s Jim Cory on the company\u2019s ambitious reverse mortgage rebrand - Houses Marketplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/housesmarketplace.com\/ru\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/","og_locale":"ru_RU","og_type":"article","og_title":"Guild\u2019s Jim Cory on the company\u2019s ambitious reverse mortgage rebrand","og_description":"Last week, Guild Mortgage announced a suite of products under the name \u201cFlex Payment Mortgage.\u201d The brand includes Home Equity Conversion Mortgage (HECM) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. After acquiring the robust reverse mortgage division of Cherry Creek Mortgage in early 2023, Guild has used its [&hellip;]","og_url":"https:\/\/housesmarketplace.com\/ru\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/","og_site_name":"Houses Marketplace","article_published_time":"2024-09-10T01:03:21+00:00","og_image":[{"url":"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png?w=300"}],"twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"admin","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/housesmarketplace.com\/#website","url":"https:\/\/housesmarketplace.com\/","name":"Houses Marketplace","description":"International Real Estate","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/housesmarketplace.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"ImageObject","@id":"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/#primaryimage","inLanguage":"ru-RU","url":"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png?w=300","contentUrl":"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/jimcory_guildmortgage.png?w=300"},{"@type":"WebPage","@id":"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/#webpage","url":"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/","name":"Guild\u2019s Jim Cory on the company\u2019s ambitious reverse mortgage rebrand - Houses Marketplace","isPartOf":{"@id":"https:\/\/housesmarketplace.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/#primaryimage"},"datePublished":"2024-09-10T01:03:21+00:00","dateModified":"2024-09-10T01:03:21+00:00","author":{"@id":"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d"},"breadcrumb":{"@id":"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/housesmarketplace.com\/guilds-jim-cory-on-the-companys-ambitious-reverse-mortgage-rebrand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/housesmarketplace.com\/"},{"@type":"ListItem","position":2,"name":"Guild\u2019s Jim Cory on the company\u2019s ambitious reverse mortgage rebrand"}]},{"@type":"Person","@id":"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/housesmarketplace.com\/#personlogo","inLanguage":"ru-RU","url":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/housesmarketplace.com\/ru\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts\/58768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/comments?post=58768"}],"version-history":[{"count":0,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts\/58768\/revisions"}],"wp:attachment":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/media?parent=58768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/categories?post=58768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/tags?post=58768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}