{"id":62346,"date":"2026-02-20T03:05:07","date_gmt":"2026-02-20T02:05:07","guid":{"rendered":"https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/"},"modified":"2026-02-20T03:05:07","modified_gmt":"2026-02-20T02:05:07","slug":"huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/","title":{"rendered":"Huntington Bank\u2019s Carolyn Gorman on expanded mortgage footprint with Cadence, Veritex partnerships"},"content":{"rendered":"
\n

Huntington Bank<\/strong> \u2014 which is poised to become a $280 billion institution after its acquisitions of Cadence Bank <\/strong>\u0438 Veritex Bank<\/strong> \u2014 is aggressively expanding its mortgage footprint across Texas and the Southeast while emphasizing a \u201cpartnership\u201d culture over a traditional acquisition model. <\/p>\n

That\u2019s according to Carolyn Gorman, the bank\u2019s senior vice president and mortgage director, who sat down with \u0416\u0438\u043b\u044c\u0435\u041f\u0440\u043e\u0432\u043e\u043b\u043e\u043a\u0430<\/strong> to discuss Huntington\u2019s growth strategy.<\/p>\n

Gorman, who has been with Huntington for 15 years and has led the mortgage business for the past three, said the bank is integrating best practices, technology and processes from both legacy organizations as it scales to support an expected 50% increase in mortgage production. And as the 2026 spring homebuying season<\/a> ramps up, Gorman said Huntington is seeing higher productivity from loan officers due to the bank\u2019s comprehensive product set and a long-standing brand based on trust.<\/p>\n

\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0430: \u044d\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0431\u044b\u043b\u043e \u043e\u0442\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0442\u0438 \u0438 \u044f\u0441\u043d\u043e\u0441\u0442\u0438.<\/em>.<\/p>\n

Sarah Wolak: Can you talk about Huntington\u2019s decision to call acquisitions partnerships?<\/strong><\/p>\n

Carolyn Gorman:<\/strong> From a mergers-and-acquisitions<\/a> standpoint, it\u2019s accurate to refer to it as an acquisition. But culturally, we really view it as a partnership. <\/p>\n

A good example of how we\u2019re thinking about that in the mortgage business is we\u2019re looking at the full process \u2014 including process, systems and technology \u2014 that the Cadence<\/a> colleagues use to originate mortgages, and looking at the full process that the Huntington colleagues use to originate mortgages, and we\u2019re evolving to take the best practices from both of those rather than simply providing Huntington\u2019s process to the Cadence loan officers and asking them to adapt. <\/p>\n

We\u2019re going to be adapting all of our colleagues and the sales forces across both legacy institutions to evolve to a new best practice for the future, and that\u2019s really what we mean by partnership.<\/p>\n

Wolak: Given that the Cadence and Veritex acquisitions happened so close together, how are the partnerships reshaping the national footprint for Huntington\u2019s mortgage business?<\/strong><\/p>\n

Gorman:<\/strong> They\u2019re very complimentary for us, and so we will move into a very significant share in \u0422\u0435\u0445\u0430\u0441<\/a> as a result of these combinations. Texas, in particular, is the area of overlap between \u0412\u0435\u0440\u0438\u0442\u0435\u043a\u0441<\/a> and Cadence Bank. Even within Texas, though \u2014 especially in the mortgage space \u2014 some of our team that is coming in from Veritex and our team members coming in from Cadence are in different markets across Texas. And so for us, it\u2019s really about having that new presence and space and capability in Texas, as well as across the entire Southeast.<\/p>\n

Wolak: After buying Veritax and Cadence within just a few months of each other, Huntington is growing by 25%, but the mortgage team production will grow by 50%. Can you talk about how Huntington is scaling to meet that demand?<\/strong><\/p>\n

Gorman: <\/strong>At Huntington, we\u2019ve been growing our mortgage business consistently over time, and we\u2019ve been working to build scale and capabilities to become a much bigger organization. So we have a lot of confidence about the ability to scale through this growth, and it\u2019s all based on our colleagues.<\/p>\n

Our colleagues take a people-first approach to everything that they do, and so the new team that\u2019s coming to us through these partnerships will partner really closely with our existing colleagues and just be very sensitive to customers in the process. We feel like, when we take the customer needs into consideration, and we really partner with these \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u044b\u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b<\/a> who are delivering the service, that\u2019s how the winning combination unfolds.<\/p>\n

Wolak: How about \u0440\u0435\u043a\u0440\u0443\u0442\u0438\u043d\u0433<\/a> and retention? Did Huntington bring on employees through each of the partnerships?<\/strong><\/p>\n

Gorman: <\/strong>Yes, absolutely. We\u2019re thrilled to bring the teams on board and combine all of the groups together. We\u2019ve been, I think, open in the fact that all of the colleagues that are coming into Huntington from from these partner organizations have been aware of their status and their their job roles with us early in the process, right away, at the legal closing of the deal. We think that\u2019s a big advantage and provides a lot of confidence for colleagues. They know what their role will be and what will be expected in the combined team going forward, and the opportunity that exists.<\/p>\n

Wolak: One thing you said that stuck out when I asked about scaling up the mortgage business is that Huntington has been growing its mortgage presence for a while. Can you share what the company\u2019s growth plans are going into 2026 and beyond?<\/strong><\/p>\n

Gorman:<\/strong> In 2025, the mortgage industry, when it comes to purchase transactions<\/a>, was relatively flat. But at Huntington, we had a 10% increase in our purchase business in 2025, and so that\u2019s an area where we really think we will continue to win.<\/p>\n

A couple of ways we\u2019re doing that: One is our focus on \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0449\u0438\u0435 \u0436\u0438\u043b\u044c\u0435<\/a>. Almost half of our borrowers are first-time homebuyers, which we think is really significant. It\u2019s higher than the industry average. And we think our success comes from trust; we\u2019ve got a 160-year history of building trust as a brand. And we think the referrals from our customers and local partners who have actually experienced what it\u2019s like to have a mortgage with Huntington, combined with the advice and guidance that we bring in our process that\u2019s designed for first-time homebuyers, really help reduce the anxiety that\u2019s associated with a first-time homebuyer\u2019s experience. <\/p>\n

Really, we find that when you can take great care of these customers, they become customers for life, and are more likely to refer to friends and coworkers. And that experience can be really special.<\/p>\n

We\u2019ve also found in the last year that our repeat business from existing customers has increased. And that\u2019s success we\u2019re seeing from investments we\u2019ve made in tools to enable and support our loan officers \u2014 to be able to have more relevant conversations, more timely conversations, with our current customers about their future needs. Those are things we\u2019ll continue to invest in and we expect to continue to grow in our core markets. We\u2019re finding the level of human connection is a big differentiator.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Huntington Bank \u2014 which is poised to become a $280 billion institution after its acquisitions of Cadence Bank and Veritex Bank \u2014 is aggressively expanding its mortgage footprint across Texas and the Southeast while emphasizing a \u201cpartnership\u201d culture over a traditional acquisition model. That\u2019s according to Carolyn Gorman, the bank\u2019s senior vice president and mortgage […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62346","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nHuntington Bank\u2019s Carolyn Gorman on expanded mortgage footprint with Cadence, Veritex partnerships - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huntington Bank\u2019s Carolyn Gorman on expanded mortgage footprint with Cadence, Veritex partnerships\" \/>\n<meta property=\"og:description\" content=\"Huntington Bank \u2014 which is poised to become a $280 billion institution after its acquisitions of Cadence Bank and Veritex Bank \u2014 is aggressively expanding its mortgage footprint across Texas and the Southeast while emphasizing a \u201cpartnership\u201d culture over a traditional acquisition model. That\u2019s according to Carolyn Gorman, the bank\u2019s senior vice president and mortgage […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/housesmarketplace.com\/ru\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/\" \/>\n<meta property=\"og:site_name\" content=\"Houses Marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-20T02:05:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/housesmarketplace.com\/#website\",\"url\":\"https:\/\/housesmarketplace.com\/\",\"name\":\"Houses Marketplace\",\"description\":\"International Real Estate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/housesmarketplace.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/#webpage\",\"url\":\"https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/\",\"name\":\"Huntington Bank\u2019s Carolyn Gorman on expanded mortgage footprint with Cadence, Veritex partnerships - Houses Marketplace\",\"isPartOf\":{\"@id\":\"https:\/\/housesmarketplace.com\/#website\"},\"datePublished\":\"2026-02-20T02:05:07+00:00\",\"dateModified\":\"2026-02-20T02:05:07+00:00\",\"author\":{\"@id\":\"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d\"},\"breadcrumb\":{\"@id\":\"https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/housesmarketplace.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Huntington Bank\u2019s Carolyn Gorman on expanded mortgage footprint with Cadence, Veritex partnerships\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/housesmarketplace.com\/#personlogo\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/housesmarketplace.com\/ru\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Huntington Bank\u2019s Carolyn Gorman on expanded mortgage footprint with Cadence, Veritex partnerships - Houses Marketplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/housesmarketplace.com\/ru\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/","og_locale":"ru_RU","og_type":"article","og_title":"Huntington Bank\u2019s Carolyn Gorman on expanded mortgage footprint with Cadence, Veritex partnerships","og_description":"Huntington Bank \u2014 which is poised to become a $280 billion institution after its acquisitions of Cadence Bank and Veritex Bank \u2014 is aggressively expanding its mortgage footprint across Texas and the Southeast while emphasizing a \u201cpartnership\u201d culture over a traditional acquisition model. That\u2019s according to Carolyn Gorman, the bank\u2019s senior vice president and mortgage […]","og_url":"https:\/\/housesmarketplace.com\/ru\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/","og_site_name":"Houses Marketplace","article_published_time":"2026-02-20T02:05:07+00:00","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"admin","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"5 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/housesmarketplace.com\/#website","url":"https:\/\/housesmarketplace.com\/","name":"Houses Marketplace","description":"International Real Estate","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/housesmarketplace.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/#webpage","url":"https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/","name":"Huntington Bank\u2019s Carolyn Gorman on expanded mortgage footprint with Cadence, Veritex partnerships - Houses Marketplace","isPartOf":{"@id":"https:\/\/housesmarketplace.com\/#website"},"datePublished":"2026-02-20T02:05:07+00:00","dateModified":"2026-02-20T02:05:07+00:00","author":{"@id":"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d"},"breadcrumb":{"@id":"https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/housesmarketplace.com\/huntington-banks-carolyn-gorman-on-expanded-mortgage-footprint-with-cadence-veritex-partnerships\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/housesmarketplace.com\/"},{"@type":"ListItem","position":2,"name":"Huntington Bank\u2019s Carolyn Gorman on expanded mortgage footprint with Cadence, Veritex partnerships"}]},{"@type":"Person","@id":"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/housesmarketplace.com\/#personlogo","inLanguage":"ru-RU","url":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/housesmarketplace.com\/ru\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts\/62346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/comments?post=62346"}],"version-history":[{"count":0,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts\/62346\/revisions"}],"wp:attachment":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/media?parent=62346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/categories?post=62346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/tags?post=62346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}