{"id":62448,"date":"2026-03-04T03:06:41","date_gmt":"2026-03-04T02:06:41","guid":{"rendered":"https:\/\/housesmarketplace.com\/engel-volkers-next-generation-of-luxury-homebuyers-ready-to-make-their-mark\/"},"modified":"2026-03-04T03:06:41","modified_gmt":"2026-03-04T02:06:41","slug":"engel-volkers-next-generation-of-luxury-homebuyers-ready-to-make-their-mark","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/engel-volkers-next-generation-of-luxury-homebuyers-ready-to-make-their-mark\/","title":{"rendered":"Engel & Volkers: Next generation of luxury homebuyers ready to make their mark"},"content":{"rendered":"
\n

\u042d\u043d\u0433\u0435\u043b\u044c \u0438 \u0424\u0451\u043b\u044c\u043a\u0435\u0440\u0441<\/strong> has released a new report examining how high-earning young adults are influencing the luxury housing market in North America.<\/p>\n

The report, titled \u201cThe New HENRYs: How the Next Generation Is Shaping Luxury Real Estate,\u201d\u00a0analyzes \u0434\u043e\u043c\u043e\u0432\u043b\u0430\u0434\u0435\u043d\u0438\u0435<\/a> and purchasing behavior among individuals classified as \u201cHigh Earners, Not Rich Yet,\u201d or HENRYs. The data focuses on consumers born between 1990 and 2003 with household incomes above $100,000.<\/p>\n

\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043e\u0442\u0447\u0435\u0442<\/a>, 76% of respondents already own a home and 95% said they plan to own one before age 40.<\/p>\n

That contrasts with broader national trends as the median age of first-time homebuyers has risen to 40<\/a>, \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0440\u0438\u044d\u043b\u0442\u043e\u0440\u043e\u0432<\/strong>.<\/p>\n

\u201cAs we face the largest transfer of wealth ever between generations, HENRYs are already shaping the luxury real estate market in North America,\u201d said Katelyn Castellano, chief marketing and performance officer at Engel & V\u00f6lkers Americas. <\/p>\n

\u201cThey are financially disciplined and approach homeownership not only as a symbol of success, but as an extension of their identity. As a result, they are redefining luxury around ownership, quality and long-term value.\u201d<\/p>\n

The survey found that 86% of respondents consider homeownership very or extremely important to achieving the American dream, and they view it as a primary indicator of \u0440\u043e\u0441\u043a\u043e\u0448\u044c<\/a> \u2014 ranking it above spending on fashion, travel or services.<\/p>\n

More than two-thirds of those surveyed said they prefer owning luxury goods rather than relying on rentals, experiences or subscription models.<\/p>\n

Respondents associated luxury with product quality, brand reputation and price.<\/p>\n

The report also found that 77% of participants save at least $1,500 per month, indicating a focus on long-term financial planning<\/a>.<\/p>\n

Eighty-two percent said their generation values traditional luxury as much as or more than older generations \u2014 citing ownership and brand reputation as important factors.<\/p>\n

The findings are based on responses from more than 1,000 North American consumers within the defined age and income range.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Engel & V\u00f6lkers has released a new report examining how high-earning young adults are influencing the luxury housing market in North America. The report, titled \u201cThe New HENRYs: How the Next Generation Is Shaping Luxury Real Estate,\u201d\u00a0analyzes homeownership and purchasing behavior among individuals classified as \u201cHigh Earners, Not Rich Yet,\u201d or HENRYs. The data focuses […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62448","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nEngel & Volkers: Next generation of luxury homebuyers ready to make their mark - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/engel-volkers-next-generation-of-luxury-homebuyers-ready-to-make-their-mark\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engel & Volkers: Next generation of luxury homebuyers ready to make their mark\" \/>\n<meta property=\"og:description\" content=\"Engel & V\u00f6lkers has released a new report examining how high-earning young adults are influencing the luxury housing market in North America. 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