{"id":62824,"date":"2026-04-18T03:00:15","date_gmt":"2026-04-18T01:00:15","guid":{"rendered":"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/"},"modified":"2026-04-18T03:00:15","modified_gmt":"2026-04-18T01:00:15","slug":"realtrends-verified-top-performers-prove-theres-no-one-way-to-scale","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/","title":{"rendered":"RealTrends Verified top performers prove there\u2019s no one way to scale"},"content":{"rendered":"
\n

While many of the same real estate firms may grace the top echelons of the RealTrends Verified Rankings <\/strong><\/a>year after year, that is where, at least for many of these firms, the similarities between them end. From cloud-based to franchise networks, specializations and network approaches the top performing firms include a variety of different business models. \u0416\u0438\u043b\u044c\u0435\u041f\u0440\u043e\u0432\u043e\u043b\u043e\u043a\u0430<\/strong> caught up with the leaders of \u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u044f \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c \u0421\u043e\u0442\u0431\u0438\u0441<\/strong> \u0438 \u041a\u0435\u043b\u043b\u0435\u0440 \u0423\u0438\u043b\u044c\u044f\u043c\u0441<\/strong> to find out how their chosen models have contributed to the success of their agents and brokers.<\/p>\n

Sotheby\u2019s: synonymous with luxury<\/h2>\n

Known for serving luxury clients across the globe, \u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u044f \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c \u0421\u043e\u0442\u0431\u0438\u0441<\/strong><\/a> claimed the No. 6 spot among the top-performing brands in the 2026 RealTrends \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043e<\/strong> \u0420\u0435\u0439\u0442\u0438\u043d\u0433\u0438<\/a>, with agents affiliated with the brand closing $140.316 billion in sales volume in 2025.\u00a0<\/p>\n

Phillip White, the brand\u2019s CEO and president attributed his firm\u2019s success to the global interconnectivity his agents have due to Sotheby\u2019s large footprint.\u00a0<\/p>\n

\u201cEvery year, the real estate market becomes more global and our advisors have really capitalized on the flow of referral back and forth,\u201d White said.\u00a0<\/p>\n

He believes this flow of clients and referrals helped his brand turn out the strong performance it did in 2025, despite overall \u0420\u044b\u043d\u043e\u043a \u0436\u0438\u043b\u044c\u044f <\/a>conditions in the U.S.<\/p>\n

\u201cLast year was a really strong year for us, which was somewhat surprising given that the overall market was only up slightly, and we were up almost 10% in just the U.S. alone,\u201d White said.\u00a0<\/p>\n

He also highlighted the strong focus he and his team have on maintaining a strong identity and service standard across the brand.\u00a0<\/p>\n

\u201cI always look at things through the eyes of the consumer and our goal has always been to have a seamless experience for that consumer no matter where in the world they are,\u201d he said. \u201cIt is very important for a luxury brand to deliver a close to the same experience from one market to the next.\u201d<\/p>\n

According to White, luxury real estate consumers<\/a> expect a certain level of service.<\/p>\n

\u201cIn the luxury market it, is really important that you are not providing a cookie cutter experience,\u201d he said. \u201cIt is a lot more bespoke and tailored to their individual needs.\u201d\u00a0<\/p>\n

By focusing solely on luxury consumers, White and his team at Sotheby\u2019s have been able to create experiences and a level of service that luxury clients like and can depend upon.<\/p>\n

\u201cThat\u2019s how we are able to win the trust of the clientele,\u201d White said. \u201cI think our advantage is that we don\u2019t have to be all things to all people. We have our niche, which is luxury, and we are able to do that really well. We continue to refine what we do and we can do that because we are not trying to cater to everybody.\u201d\u00a0<\/p>\n

White said this has allowed Sotheby\u2019s to perfect certain parts of the real estate business that matter most to luxury clients, helping the brand attract more and more buyers and sellers.\u00a0<\/p>\n

\u201cWe don\u2019t waste our time on things that we are not necessarily going to be the best at,\u201d he said. \u201cWe stick to our lane.\u201d\u00a0<\/p>\n

For Sotheby\u2019s, finding that niche has been a key to success and White believes a similar strategy can work for any brokerage or agent. But when it comes to figuring out which fits you or your firm the best, White said you must figure out what \u201cfits your heart.\u201d\u00a0<\/p>\n

\u201cLuxury isn\u2019t for everybody and that is ok,\u201d he said. \u201cYou have to follow your dream and your passion, whether that be a specific type of real estate or a service you want to provide, but you need to find that segment and then figure out how best to serve it and if you can scale your business in that space.\u201d\u00a0<\/p>\n

Once those things are in order, the sky, according to White, is the limit.\u00a0<\/p>\n

Keller Williams is in the people development business<\/h2>\n

Real estate franchisor \u041a\u0435\u043b\u043b\u0435\u0440 \u0423\u0438\u043b\u044c\u044f\u043c\u0441 <\/strong>yet again came out of the RealTrends Verified Rankings as the No. 1 brand in the nation by both transaction side count (837,323 sides) and sales volume ($383.086 billion), capturing 20.4% of the market share.\u00a0<\/p>\n

John Clidy, Keller Williams\u2019 vice president of regional growth, attributes this success to the company\u2019s focus on agent training and education<\/a>.\u00a0<\/p>\n

\u201cTraining is paramount,\u201d he said. \u201cAt KW, whether you are a new agent or a $100 million producer, there is a training program for you. Over the years, there has been a lot of noise and competition, but we have continued to pour into our people, meet them where they are today and help them get where they want to go next. Everyone is doing all kinds of stuff out there to win, but we just keep developing people and keep training.\u201d\u00a0\u00a0<\/p>\n

Clidy said he believes the continued success of Keller Williams\u2019 agents shows that this education-focused model is still relevant. Additionally, he believes a franchise brand is uniquely positioned to provide franchisees with independence and the ability to grow their own companies, while still providing them with valuable support.\u00a0<\/p>\n

\u201cWhen you speak to independent companies right now, they are nervous about what the future will be. What will be the next lawsuit?\u00a0Or, how do I recruit and retain agents in the current environment?\u201d he said. \u201cBut we teach that through our community and our culture. That really helps us continue to attract and retain agents.\u201d\u00a0<\/p>\n

He added that franchises also have systems in place showing franchisees and their agents how to operate a successful business, instead of leaving them to their own devices as they work to get their businesses off the ground.\u00a0<\/p>\n

\u201cA lot of mega agents and independents that aren\u2019t in a franchise model will ask us how we do things because every time they take on a new endeavor, they are reinventing the wheel. They don\u2019t [always] have the systems or technology in place that we can afford to have because of our model,\u201d Clidy said.\u00a0<\/p>\n

But while Clidy is a major proponent of the franchise model, he believes that any brokerage model can be successful, but that success depends on the agents.\u00a0<\/p>\n

\u201cThe professional agent will always win,\u201d he said. \u201cThey are organized, they know what they are doing, their marketing is in place, they understand the market at a high level. If you have all of those elements in place with the support of your brokerage, that\u2019s where you see firms like us and other brands succeed because we\u2019ve been able to build a great brand with a culture of success.\u201d\u00a0<\/p>\n

Whether it\u2019s luxury branding, agent count, franchise scale or tight-market specialization, the top performers show that success isn\u2019t tied to a single blueprint \u2014 it\u2019s built on clarity, consistency and the ability to adapt as the market shifts. The firms that rise to the top aren\u2019t the ones that look the same, but the ones that know exactly who they are and lean into it.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

While many of the same real estate firms may grace the top echelons of the RealTrends Verified Rankings year after year, that is where, at least for many of these firms, the similarities between them end. From cloud-based to franchise networks, specializations and network approaches the top performing firms include a variety of different business […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62824","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nRealTrends Verified top performers prove there\u2019s no one way to scale - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RealTrends Verified top performers prove there\u2019s no one way to scale\" \/>\n<meta property=\"og:description\" content=\"While many of the same real estate firms may grace the top echelons of the RealTrends Verified Rankings year after year, that is where, at least for many of these firms, the similarities between them end. From cloud-based to franchise networks, specializations and network approaches the top performing firms include a variety of different business […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/housesmarketplace.com\/ru\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/\" \/>\n<meta property=\"og:site_name\" content=\"Houses Marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-18T01:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/public.flourish.studio\/visualisation\/28391823\/thumbnail\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/housesmarketplace.com\/#website\",\"url\":\"https:\/\/housesmarketplace.com\/\",\"name\":\"Houses Marketplace\",\"description\":\"International Real Estate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/housesmarketplace.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/#primaryimage\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/public.flourish.studio\/visualisation\/28391823\/thumbnail\",\"contentUrl\":\"https:\/\/public.flourish.studio\/visualisation\/28391823\/thumbnail\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/#webpage\",\"url\":\"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/\",\"name\":\"RealTrends Verified top performers prove there\u2019s no one way to scale - Houses Marketplace\",\"isPartOf\":{\"@id\":\"https:\/\/housesmarketplace.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/#primaryimage\"},\"datePublished\":\"2026-04-18T01:00:15+00:00\",\"dateModified\":\"2026-04-18T01:00:15+00:00\",\"author\":{\"@id\":\"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d\"},\"breadcrumb\":{\"@id\":\"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/housesmarketplace.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RealTrends Verified top performers prove there\u2019s no one way to scale\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/housesmarketplace.com\/#personlogo\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/housesmarketplace.com\/ru\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"RealTrends Verified top performers prove there\u2019s no one way to scale - Houses Marketplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/housesmarketplace.com\/ru\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/","og_locale":"ru_RU","og_type":"article","og_title":"RealTrends Verified top performers prove there\u2019s no one way to scale","og_description":"While many of the same real estate firms may grace the top echelons of the RealTrends Verified Rankings year after year, that is where, at least for many of these firms, the similarities between them end. From cloud-based to franchise networks, specializations and network approaches the top performing firms include a variety of different business […]","og_url":"https:\/\/housesmarketplace.com\/ru\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/","og_site_name":"Houses Marketplace","article_published_time":"2026-04-18T01:00:15+00:00","og_image":[{"url":"https:\/\/public.flourish.studio\/visualisation\/28391823\/thumbnail"}],"twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"admin","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"6 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/housesmarketplace.com\/#website","url":"https:\/\/housesmarketplace.com\/","name":"Houses Marketplace","description":"International Real Estate","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/housesmarketplace.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"ImageObject","@id":"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/#primaryimage","inLanguage":"ru-RU","url":"https:\/\/public.flourish.studio\/visualisation\/28391823\/thumbnail","contentUrl":"https:\/\/public.flourish.studio\/visualisation\/28391823\/thumbnail"},{"@type":"WebPage","@id":"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/#webpage","url":"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/","name":"RealTrends Verified top performers prove there\u2019s no one way to scale - Houses Marketplace","isPartOf":{"@id":"https:\/\/housesmarketplace.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/#primaryimage"},"datePublished":"2026-04-18T01:00:15+00:00","dateModified":"2026-04-18T01:00:15+00:00","author":{"@id":"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d"},"breadcrumb":{"@id":"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/housesmarketplace.com\/realtrends-verified-top-performers-prove-theres-no-one-way-to-scale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/housesmarketplace.com\/"},{"@type":"ListItem","position":2,"name":"RealTrends Verified top performers prove there\u2019s no one way to scale"}]},{"@type":"Person","@id":"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/housesmarketplace.com\/#personlogo","inLanguage":"ru-RU","url":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/housesmarketplace.com\/ru\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts\/62824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/comments?post=62824"}],"version-history":[{"count":0,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts\/62824\/revisions"}],"wp:attachment":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/media?parent=62824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/categories?post=62824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/tags?post=62824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}