{"id":62857,"date":"2026-04-23T03:00:08","date_gmt":"2026-04-23T01:00:08","guid":{"rendered":"https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/"},"modified":"2026-04-23T03:00:08","modified_gmt":"2026-04-23T01:00:08","slug":"fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/","title":{"rendered":"FSBO.com launches loan officer portal for consumer-directed listings"},"content":{"rendered":"
\n

FSBO.com<\/strong> on Wednesday announced the launch of a new loan officer portal designed to integrate mortgage professionals earlier into the for-sale-by-owner<\/a> (FSBO) home selling process, as the company looks to create a more structured and collaborative transaction model.<\/p>\n

The platform allows loan officers to assist sellers with listing creation, marketing and buyer screening, while also guiding financing from the initial listing through closing. <\/p>\n

The company \u2014 which was acquired<\/a> \u043a FSBO Holdings<\/strong>, led by \u041a\u0440\u0435\u0434\u0438\u0442\u043e\u0432\u0430\u043d\u0438\u0435 NEXA<\/strong> \u0413\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 Mike Kortas<\/a> \u0438 Homepie<\/strong> CEO Brad Rice \u2014 said the tool is intended to bring greater consistency and predictability to FSBO transactions, which have traditionally been more fragmented than agent-led deals.<\/p>\n

More than 300 loan officers from \u041a\u0440\u0435\u0434\u0438\u0442\u043e\u0432\u0430\u043d\u0438\u0435 NEXA<\/a> have already signed up to use the platform. Kortas, who is also CEO of FSBO Holdings, told \u0416\u0438\u043b\u044c\u0435\u041f\u0440\u043e\u0432\u043e\u043b\u043e\u043a\u0430<\/strong> that many joined before seeing the product and are paying a monthly subscription fee of $299.<\/p>\n

Kortas said he is personally training these loan officers on how to use the system, drawing on strategies he used earlier in his career.<\/p>\n

\u201cThis is exactly what I did, this was my marketing when I was a top loan officer<\/a> in the country,\u201d Kortas said, describing the approach as loan officer-led marketing that brings in both buyers and sellers earlier in the transaction.<\/p>\n

Through the portal, loan officers can help sellers create and optimize property listings<\/a>, set timelines, ensure prospective buyers are preapproved and promote properties. Sellers can post a basic listing for free, but upgraded listings \u2014 including additional photos, descriptions and tools \u2014 are unlocked when working with a loan officer on the platform.<\/p>\n

\u201cLoan originators have always been behind the scenes guiding deals, solving problems, and helping transactions get to the finish line,\u201d Rice said in a statement. \u201cWhat FSBO.com is doing is bringing that value to the forefront, where it belongs, and allowing loan officers to play a more visible, impactful role from day one.\u201d<\/p>\n

Kortas said that FSBO.com\u2019s website infrastructure was completely rebuilt while preserving existing pages to maintain search traffic, which he said currently stands at about 50,000 monthly unique visitors. With loan officers driving additional activity, he said the company expects traffic to exceed 300,000 monthly users by mid-summer.<\/p>\n

The platform is structured to be loan officer-centric in its early stages, with a separate agent-facing portal planned for a later release. Kortas said loan officers are expected to bring \u0440\u0438\u0435\u043b\u0442\u043e\u0440\u044b<\/a> into transactions, rather than replace them.<\/p>\n

\u201cLoan officers can refer their real estate agents business instead of the other way around,\u201d he said. \u201cThis draws a tremendous amount of listings to Realtors.\u201d<\/p>\n

Industry participants have increasingly explored hybrid approaches that blend self-directed selling with professional support, particularly as \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c<\/a> pressures and elevated \u0441\u0442\u0430\u0432\u043a\u0438 \u043f\u043e \u0438\u043f\u043e\u0442\u0435\u0447\u043d\u044b\u043c \u043a\u0440\u0435\u0434\u0438\u0442\u0430\u043c<\/a> reshape buyer and seller behavior.<\/p>\n

Kortas argued that most FSBO transactions ultimately fail, and said the portal is designed to connect sellers with agents when needed. Under the model, loan officers can introduce sellers to agent partners early in the process, often offering full-commission listings while also attempting to find a buyer directly.<\/p>\n

\u201cIt becomes a race of who can find the buyer first,\u201d Kortas said, adding that agents typically still secure the buyer in most cases.<\/p>\n

The company said it plans to expand that hybrid approach with the upcoming launch of \u201cFSBO Pro Agent,\u201d a service that will allow sellers to transition from a self-managed sale to full-service agent representation within the same platform.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

FSBO.com on Wednesday announced the launch of a new loan officer portal designed to integrate mortgage professionals earlier into the for-sale-by-owner (FSBO) home selling process, as the company looks to create a more structured and collaborative transaction model. The platform allows loan officers to assist sellers with listing creation, marketing and buyer screening, while also […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62857","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nFSBO.com launches loan officer portal for consumer-directed listings - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FSBO.com launches loan officer portal for consumer-directed listings\" \/>\n<meta property=\"og:description\" content=\"FSBO.com on Wednesday announced the launch of a new loan officer portal designed to integrate mortgage professionals earlier into the for-sale-by-owner (FSBO) home selling process, as the company looks to create a more structured and collaborative transaction model. The platform allows loan officers to assist sellers with listing creation, marketing and buyer screening, while also […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/housesmarketplace.com\/ru\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/\" \/>\n<meta property=\"og:site_name\" content=\"Houses Marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T01:00:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/housesmarketplace.com\/#website\",\"url\":\"https:\/\/housesmarketplace.com\/\",\"name\":\"Houses Marketplace\",\"description\":\"International Real Estate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/housesmarketplace.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/#webpage\",\"url\":\"https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/\",\"name\":\"FSBO.com launches loan officer portal for consumer-directed listings - Houses Marketplace\",\"isPartOf\":{\"@id\":\"https:\/\/housesmarketplace.com\/#website\"},\"datePublished\":\"2026-04-23T01:00:08+00:00\",\"dateModified\":\"2026-04-23T01:00:08+00:00\",\"author\":{\"@id\":\"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d\"},\"breadcrumb\":{\"@id\":\"https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/housesmarketplace.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FSBO.com launches loan officer portal for consumer-directed listings\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/housesmarketplace.com\/#personlogo\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/housesmarketplace.com\/ru\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"FSBO.com launches loan officer portal for consumer-directed listings - Houses Marketplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/housesmarketplace.com\/ru\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/","og_locale":"ru_RU","og_type":"article","og_title":"FSBO.com launches loan officer portal for consumer-directed listings","og_description":"FSBO.com on Wednesday announced the launch of a new loan officer portal designed to integrate mortgage professionals earlier into the for-sale-by-owner (FSBO) home selling process, as the company looks to create a more structured and collaborative transaction model. The platform allows loan officers to assist sellers with listing creation, marketing and buyer screening, while also […]","og_url":"https:\/\/housesmarketplace.com\/ru\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/","og_site_name":"Houses Marketplace","article_published_time":"2026-04-23T01:00:08+00:00","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"admin","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/housesmarketplace.com\/#website","url":"https:\/\/housesmarketplace.com\/","name":"Houses Marketplace","description":"International Real Estate","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/housesmarketplace.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/#webpage","url":"https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/","name":"FSBO.com launches loan officer portal for consumer-directed listings - Houses Marketplace","isPartOf":{"@id":"https:\/\/housesmarketplace.com\/#website"},"datePublished":"2026-04-23T01:00:08+00:00","dateModified":"2026-04-23T01:00:08+00:00","author":{"@id":"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d"},"breadcrumb":{"@id":"https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/housesmarketplace.com\/fsbo-com-launches-loan-officer-portal-for-consumer-directed-listings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/housesmarketplace.com\/"},{"@type":"ListItem","position":2,"name":"FSBO.com launches loan officer portal for consumer-directed listings"}]},{"@type":"Person","@id":"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/housesmarketplace.com\/#personlogo","inLanguage":"ru-RU","url":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/housesmarketplace.com\/ru\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts\/62857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/comments?post=62857"}],"version-history":[{"count":0,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts\/62857\/revisions"}],"wp:attachment":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/media?parent=62857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/categories?post=62857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/tags?post=62857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}