{"id":63000,"date":"2026-05-09T03:05:02","date_gmt":"2026-05-09T01:05:02","guid":{"rendered":"https:\/\/housesmarketplace.com\/huntington-ellis-rolls-out-smart-by-he-to-support-agents-in-deals\/"},"modified":"2026-05-09T03:05:02","modified_gmt":"2026-05-09T01:05:02","slug":"huntington-ellis-rolls-out-smart-by-he-to-support-agents-in-deals","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/huntington-ellis-rolls-out-smart-by-he-to-support-agents-in-deals\/","title":{"rendered":"Huntington & Ellis rolls out Smart by h&e to support agents in deals"},"content":{"rendered":"
\n

Real estate firm Huntington & Ellis <\/strong>\u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b Smart by h&e<\/strong>, a proprietary \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 <\/a>platform built in-house to support agents across every stage of a real estate transaction, the company announced on Friday.<\/p>\n

The tool is trained on the brokerage\u2019s internal standards, \u041d\u0435\u0432\u0430\u0434\u0430<\/a>-specific practices and compliance workflows. It is designed to help agents simplify contract language for clients, draft professional offer and negotiation communications, manage transaction timelines and generate marketing content such as listing descriptions, open house promotions and social media posts.<\/p>\n

Craig Tann<\/a>, \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 Huntington & Ellis<\/a>, said the brokerage developed the platform to address the operational strain that comes with higher production and more complex deals.<\/p>\n

\u201cWe built this out of necessity, not trend,\u201d Tann said in a statement. \u201cAs our agents grew their production, we saw too many moving parts in transactions, inconsistent communication quality and time being lost to repetitive administrative work. The real question we set out to answer was: how do we make every agent operate like a top 1% agent, consistently, efficiently, and safely?\u201d<\/p>\n

Smart by h&e functions as a real-time assistant tailored to how agents work in the field, according to the company. <\/p>\n

Since rollout, adoption across the firm has been rapid, the company said. Early internal feedback suggests the tool is most heavily used as a \u201csounding board\u201d for contract and negotiation language.<\/p>\n

\u201cAgents are telling us it feels like having broker-level support available on demand,\u201d Tann said. \u201cThat clarity and confidence translate directly into stronger communication, smarter decisions and better outcomes for clients.\u201d<\/p>\n

Huntington & Ellis positions Smart by h&e as the foundation of a broader technology strategy focused on trimming friction from \u201clead to close\u201d while preserving a high-touch service model.<\/p>\n

\u201cTechnology will never replace the agent, it enhances the agent,\u201d Tann said. \u201cOur long-term vision is to build systems that strengthen decision-making, improve efficiency and allow our agents to deliver an even higher level of service at scale. Smart is not about AI alone. It represents a broader commitment to raising the standard of what it means to be an agent with us.\u201d<\/p>\n

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Real estate firm Huntington & Ellis has launched Smart by h&e, a proprietary artificial intelligence platform built in-house to support agents across every stage of a real estate transaction, the company announced on Friday. The tool is trained on the brokerage\u2019s internal standards, Nevada-specific practices and compliance workflows. It is designed to help agents simplify […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63000","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nHuntington & Ellis rolls out Smart by h&e to support agents in deals - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/huntington-ellis-rolls-out-smart-by-he-to-support-agents-in-deals\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huntington & Ellis rolls out Smart by h&e to support agents in deals\" \/>\n<meta property=\"og:description\" content=\"Real estate firm Huntington & Ellis has launched Smart by h&e, a proprietary artificial intelligence platform built in-house to support agents across every stage of a real estate transaction, the company announced on Friday. 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