{"id":63097,"date":"2026-05-22T03:00:18","date_gmt":"2026-05-22T01:00:18","guid":{"rendered":"https:\/\/housesmarketplace.com\/new-brokerage-showings-bets-on-buyer-leads-over-listing-commissions\/"},"modified":"2026-05-22T03:00:18","modified_gmt":"2026-05-22T01:00:18","slug":"new-brokerage-showings-bets-on-buyer-leads-over-listing-commissions","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/new-brokerage-showings-bets-on-buyer-leads-over-listing-commissions\/","title":{"rendered":"New brokerage Showings bets on buyer leads over listing commissions"},"content":{"rendered":"
\n

A new real estate brokerage aims to eliminate traditional listing agents and listing fees altogether \u2014 a model its founder says could challenge decades-old assumptions about agent compensation.<\/p>\n

Showings<\/strong> announced it will officially launch May 22 in \u041d\u044c\u044e-\u0419\u043e\u0440\u043a<\/a>, Atlanta, Chicago and Orlando.<\/p>\n

The company describes itself as the first nationwide real estate brokerage built without traditional listing agents<\/a>, a structure leaders say is designed to help homeowners increase buyer exposure while keeping more of their equity.<\/p>\n

\u201cWe\u2019re utilizing our platform and our AI along with other technologies to make the listing easier,\u201d Showings founder Aaron Mighty told \u0416\u0438\u043b\u044c\u0435\u041f\u0440\u043e\u0432\u043e\u043b\u043e\u043a\u0430<\/strong>. \u201cSo, whereas a list would normally take 20 minutes, we\u2019ll probably knock it down to somewhere between three and five minutes.<\/p>\n

\u201cIt\u2019s not a difficult process anymore. It\u2019s just a matter of letting sellers know we\u2019re out there and we\u2019re available.\u201d<\/p>\n

The no-listing-fee structure is built exclusively for primary \u0434\u043e\u043c\u043e\u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u044b<\/a> who occupy the home they\u2019re selling, according to Showings\u2019 website.<\/p>\n

Initial rollout across four markets is intended to serve as a testing phase \u2014 allowing the company to gather operational data and refine its model ahead of broader national expansion.<\/p>\n

How the model works<\/h2>\n

Mighty acknowledged that many people ask how a brokerage can operate without listing agents.<\/p>\n

Showings employs what it calls assisting agents \u2014 licensed \u0440\u0438\u0435\u043b\u0442\u043e\u0440\u044b<\/a> who are not paid commissions but assist sellers in getting homes listed using the company\u2019s platform and artificial intelligence tools.<\/p>\n

Assistant agents are essentially referral agents who can work for any other brokerage. They sign up at assistingagents.com<\/a>, specify markets they can support and list homes for free.<\/p>\n

\u201cI think an agent has to look at this and say to themselves, \u2018Well, if I close 20 seller side transactions and 10 buyer side transactions, that\u2019s 30 transactions total,\u2019\u201d said Mighty. \u201cThen they can say, \u2018If I can close 30-plus buy side transactions, I\u2019m still making the same kind of revenues I made the year before.<\/p>\n

\u201cIn fact, they can say, \u2018Now, not only am I closing the 30 transactions on the buyer side, I have all these additional leads that I can refer out to other agents in the network and get paid back a referral fee.’\u201d<\/p>\n

Buyer inquiries, showing requests and \u0432\u0435\u0434\u0435\u0442<\/a> generated through listings are sent directly to the agent. Showings says agents do not pay for the leads.<\/p>\n

Agents can work the leads themselves or refer them to other agents in the network in exchange for a 30% referral fee, according to the company.<\/p>\n

Mighty said the assisting agents network includes 847 agents covering 38 states \u2014 with a goal of reaching all 50 states within 60 days and adding at least 2,000 more agents.<\/p>\n

Revenue, buyer agent compensation<\/h2>\n

Showings generates revenue through a referral fee from the buyer\u2019s agent rather than charging sellers.<\/p>\n

Under the model, sellers agree to pay a 3% commission to the buyer\u2019s agent \u2014 with 2.5% guaranteed to that agent and 0.5% returning to Showings as a referral fee, Mighty said.<\/p>\n

\u201cThe concept is really to bring in as many sellers as possible in order to generate as many potential leads as possible,\u201d he said. \u201cObviously, if you bring in 25 or 50 leads to a house, well, they\u2019re not going to all buy that same house \u2014 impossible, only one person buys that house.<\/p>\n

\u201cThen you have another 24 or 30 or 40 or 50 other leads to essentially create business, and that\u2019s where our business model should be able to sustain enough revenue to continue to grow and expand.\u201d<\/p>\n

Regarding legal settlements that made buyer agent compensation negotiable, Mighty said Showings believes it is in the clear because it operates as a private listing network.<\/p>\n

\u201cIf the seller agrees to be in our listing network, they\u2019re going to agree to the 3% commission and forego having to pay a listing side commission, so we\u2019re in the clear of that for now,\u201d he said. \u201cDo I expect lawsuits? I do. I don\u2019t think the lawsuit\u2019s going to come from the seller.<\/p>\n

\u201cThat\u2019s because we\u2019re essentially cutting their commission [costs].\u201d<\/p>\n

MLS access, industry implications<\/h2>\n

Despite operating without listing agents, Mighty said every Showings home still gets listed traditionally on the multiple listing service (MLS).<\/p>\n

Because assistant agents are licensed real estate agents who belong to their own brokerages, they maintain MLS access and syndication to major real estate websites.<\/p>\n

Mighty said the company is in discussions with a smaller MLS in its region about a potential partnership.<\/p>\n

\u201cForget about the theory that the listing is the king,\u201d he said. \u201cThis new business model says the buyer is the king. The agent should want as many buyers under their belt as possible, and if they need to refer those to other agents in the network, great \u2014 they do less work and make more money.\u201d<\/p>\n

Showings said its long-term goal is to modernize the home selling experience through a fee-free structure \u201ccentered on savings, efficiency and buyer activity.\u201d<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

A new real estate brokerage aims to eliminate traditional listing agents and listing fees altogether \u2014 a model its founder says could challenge decades-old assumptions about agent compensation. Showings announced it will officially launch May 22 in New York City, Atlanta, Chicago and Orlando. The company describes itself as the first nationwide real estate brokerage […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63097","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nNew brokerage Showings bets on buyer leads over listing commissions - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/new-brokerage-showings-bets-on-buyer-leads-over-listing-commissions\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New brokerage Showings bets on buyer leads over listing commissions\" \/>\n<meta property=\"og:description\" content=\"A new real estate brokerage aims to eliminate traditional listing agents and listing fees altogether \u2014 a model its founder says could challenge decades-old assumptions about agent compensation. 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