{"id":63118,"date":"2026-05-26T03:00:16","date_gmt":"2026-05-26T01:00:16","guid":{"rendered":"https:\/\/housesmarketplace.com\/meet-the-ai-platform-giving-every-agent-a-personal-coach\/"},"modified":"2026-05-26T03:00:16","modified_gmt":"2026-05-26T01:00:16","slug":"meet-the-ai-platform-giving-every-agent-a-personal-coach","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/meet-the-ai-platform-giving-every-agent-a-personal-coach\/","title":{"rendered":"Meet the AI platform giving every agent a personal coach"},"content":{"rendered":"
\n

For some real estate brokers and team leaders, coaching can be difficult to scale. Individual coaching offers more personalized guidance but can be costly, while group training reaches more agents but may not address each agent\u2019s specific needs.<\/p>\n

Phillip Gagnon, founder and CEO of \u043c\u0430\u043a\u043b\u0435\u0440<\/a> management platform 3 Data Pulse<\/strong>, believes artificial intelligence (AI) has finally cracked the code.<\/p>\n

He recently launched Power Mentor, an AI coaching platform built specifically for \u0440\u0438\u0435\u043b\u0442\u043e\u0440\u044b<\/a>.<\/p>\n

With 12 coaching personas covering everything from objection handling to mindset, Power Mentor gives every agent on a team access to an AI coach<\/a> \u2014 available 24\/7 and individually tailored. <\/p>\n

Gagnon sat down with \u0416\u0438\u043b\u044c\u0435\u041f\u0440\u043e\u0432\u043e\u043b\u043e\u043a\u0430<\/strong> to show how AI coaching is bridging the gap between expensive human coaches and no coaching at all.<\/p>\n

\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0430: \u0434\u0430\u043d\u043d\u043e\u0435 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0431\u044b\u043b\u043e \u043e\u0442\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0442\u0438 \u0438 \u044f\u0441\u043d\u043e\u0441\u0442\u0438.<\/em><\/p>\n

Jonathan Delozier: Looking at the way the product is described, real estate is still a relationship business built on trust. What evidence shows that agents coached by an AI platform perform better in the everyday workflow and not just inside role-play environments?<\/em><\/strong><\/em><\/p>\n

Phillip Gagnon:<\/strong>\u00a0So, we have data from 3 Data Pulse showing that\u00a0agents that receive any level of coaching will outperform the market by about 30% year-over-year.\u00a0The challenge with coaching is that it becomes expensive, and especially newer agents can\u2019t really afford it. Sometimes, it can be $2,000 a month for a coach. So, we kind of tried to bridge the gap. <\/p>\n

[I also saw a report] showing that 30% of Americans have used AI as a therapist, so we\u2019re kind of bridging those two things together. People seem willing to be vulnerable and open with an AI, and receiving any level of coaching will help their business dramatically. We\u2019re just putting those two pieces together.<\/p>\n

Delozier: How do you distinguish yourself from other similar products, or even from real-life human real estate coaches?<\/em><\/strong><\/em><\/p>\n

Gagnon:<\/strong>\u00a0So our AI is more than just role play, it\u2019s actual coaching. It\u2019s understanding why the agent wants to do whatever it is that they want to do. They may want to increase their business or even just free up time, but then the question is, why do they want to do that? What do they want to do with the increase in their business and how do we help them achieve whatever it is that they want. A lot of times, with real. [human] coaches, especially if it\u2019s at a brokerage, they\u2019ll have a preconceived notion of, \u201cYou did 2 million in volume last year, you need to do 4 million this year.\u201d But the agent may not want to do that.<\/p>\n

Number two is that we understand that agents like to run their businesses differently. Some agents are really good at networking and events. Other agents tend to be more introverted and want to spend time sending emails and maybe making cold calls, and that works for them. So, we\u2019ve taken that approach with our 12 different coaching personas to say, \u201cOkay, let\u2019s find something that works for you and your personality.\u201d<\/p>\n

Delozier: You mentioned a pilot group of agents. What was the most surprising feedback you received?<\/em><\/strong><\/em><\/p>\n

Gagnon:<\/strong>\u00a0We got great feedback from them. They said it wasn\u2019t just like a chat bot or going to ChatGPT \u2014 that it surfaced things from previous conversations and it actually had some sort of a personality. It thought of things that they weren\u2019t expecting.<\/p>\n

One of the things that had come up in a conversation with an agent was the coach said, \u201cYou should do a neighborhood spotlight video on a neighborhood near you.\u201d And the agent responded and said, \u201cI just don\u2019t like doing videos. I don\u2019t like how I look on video. I don\u2019t like how I sound.\u201d The coach was actually able to talk them through that and they were able to record the video.\u00a0<\/p>\n

Delozier: With growing scrutiny over compliance and disclosure standards, how does Power Mentor ensure compliance?<\/em><\/strong><\/p>\n

Gagnon:<\/strong>\u00a0There are multiple levels that make sure that we do not address anything legal, contract-related, deal doctoring, any of that stuff. All of that, it pushes back and says, \u201cYou need to talk to your broker, you need to talk to an attorney, talk to your real estate commission or talk to somebody.\u201d\u00a0The Power Mentor will not address any of that.<\/p>\n

Delozier: What return on investment metrics should clients look for with Power Mentor to know they\u2019re getting their money\u2019s worth?<\/em><\/strong><\/em><\/p>\n

Gagnon:<\/strong>\u00a0You know, one of the questions that we ask during the onboarding process is, \u201cIf you had a coach that understood you and understood how you want to run your business, how many extra transactions could you do a year?\u201d They provide that number and then our goal is to help them do that.<\/p>\n

Delozier: Is Power Mentor available nationwide, and does it have any integrations with other platforms?<\/em><\/strong><\/em><\/p>\n

Gagnon:<\/strong>\u00a0Yes, nationwide. Right now we don\u2019t. In our 3 Data Pulse product, we do have a Follow Up Boss integration, and so we\u2019re looking to port that over in Version 2 [of Power Mentor], along with Lofty, as well. This way the coach can actually see what the agent is putting in their CRM \u2014 if they\u2019re using the CRM\u2014 and what activities they\u2019re actually doing versus what they\u2019re reporting, that kind of thing.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

For some real estate brokers and team leaders, coaching can be difficult to scale. Individual coaching offers more personalized guidance but can be costly, while group training reaches more agents but may not address each agent\u2019s specific needs. Phillip Gagnon, founder and CEO of broker management platform 3 Data Pulse, believes artificial intelligence (AI) has […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63118","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nMeet the AI platform giving every agent a personal coach - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/meet-the-ai-platform-giving-every-agent-a-personal-coach\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the AI platform giving every agent a personal coach\" \/>\n<meta property=\"og:description\" content=\"For some real estate brokers and team leaders, coaching can be difficult to scale. 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