{"id":63147,"date":"2026-05-29T03:00:17","date_gmt":"2026-05-29T01:00:17","guid":{"rendered":"https:\/\/housesmarketplace.com\/anthony-lamacchia-zillow-mred-battle-shows-risks-of-listing-war\/"},"modified":"2026-05-29T03:00:17","modified_gmt":"2026-05-29T01:00:17","slug":"anthony-lamacchia-zillow-mred-battle-shows-risks-of-listing-war","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/anthony-lamacchia-zillow-mred-battle-shows-risks-of-listing-war\/","title":{"rendered":"Anthony Lamacchia: Zillow-MRED battle shows risks of \u2018listing war\u2019"},"content":{"rendered":"
\n

I interviewed Anthony Lamacchia on \u044d\u0442\u043e\u0442 \u044d\u043f\u0438\u0437\u043e\u0434<\/a> \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u0430\u0449\u0438\u0439 \u041f\u043e\u0434\u043a\u0430\u0441\u0442 HousingWire Daily<\/a> about mounting tensions over listing distribution and MLS rules. He is the founder and CEO of \u041b\u0430\u043c\u0430\u043a\u043a\u044c\u044f \u0420\u0438\u044d\u043b\u0442\u0438 <\/strong>and Crush It in Real Estate \u2014 and a fiery advocate for Realtors.<\/p>\n

Lamacchia had a lot to say about the ongoing battle between \u0417\u0438\u043b\u043b\u043e\u0443<\/strong>, \u041a\u043e\u043c\u043f\u0430\u0441<\/strong> \u0438 MRED<\/strong> and the disruption to the Chicago housing market last week. That\u2019s when many consumers woke up to find that local listings had largely disappeared from Zillow but remained visible on the Compass website. (Read our coverage of the complicated backstory of that battle in this article: Everything you need to know about Zillow\u2019s listing war with MRED and Compass<\/a>). <\/p>\n

Lamacchia lays much of the blame for the current listing chaos at the feet of Compass CEO \u0420\u043e\u0431\u0435\u0440\u0442 \u0420\u0435\u0444\u0444\u043a\u0438\u043d<\/a>, who has spearheaded the fight for companies to be able to market their properties as private listings. This puts Reffkin and Compass at odds with some multiple listings services (MLSs) and portals like Zillow. <\/p>\n

In Lamacchia\u2019s view, the dispute is part of a longer-running campaign by Reffkin to challenge NAR\u2019s Clear Cooperation Policy, which was designed to ensure that all buyers would have access to all property listings. Below is a summary of our conversation.<\/p>\n

Lamacchia\u2019s take: Zillow vs. Compass and the risk of a \u2018listing war\u2019<\/h2>\n

Lamacchia credited Reffkin for elevating the issue many agents have with Zillow but disagreed with the strategy. He said he understands the concern that \u201cZillow has found a great way to get in between the consumer and the house,\u201d monetizing access through lead fees or referrals, but argued that restricting listings on major portals is not in consumers\u2019 best interest.<\/p>\n

He framed the Chicago blowup as a culmination of long-building friction, comparing it to a conflict that erupts only after years of underlying pressure. Once Compass and MRED reached an agreement, he said, the MLS \u201cshut down Zillow\u2019s feed\u201d and Zillow \u201cnaturally fires back\u201d via the courts.<\/p>\n

The practical impact for Chicago-area consumers and sellers was immediate: for roughly 30 hours, many local listings vanished from Zillow but remained on Compass. Lamacchia said that if the outage had lasted a week or more, seller and agent backlash would have been severe, particularly for properties that were already sitting on the market.<\/p>\n

\u201cSellers that have homes that aren\u2019t selling\u2026 go searching online, and they don\u2019t see their home on Zillow,\u201d he said. Those clients, he argued, would quickly \u201cgo ballistic,\u201d pressuring their agents, who would in turn pressure brokerage leadership.<\/p>\n

Despite his critiques of Zillow over the years, Lamacchia said that in this particular dispute he sides with the portal because of the need for maximum listing exposure.<\/p>\n

\u0427\u0435\u0442\u043a\u0430\u044f \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 <\/h2>\n

On Clear Cooperation, Lamacchia recalled being in the packed NAR meetings in San Francisco in 2019 when the policy was debated and ultimately adopted. Initially skeptical, he said that after hearing broker after broker describe listing hoarding and fair housing concerns in a low-inventory market, he concluded the policy was necessary.<\/p>\n

The rule, which took effect in 2020 just as the pandemic drove inventory to historic lows, requires that within a set timeframe, listings marketed publicly must be submitted to the MLS. Lamacchia believes it prevented widespread off-MLS \u201cpocket listing\u201d practices that could have limited buyer access and raised fair housing issues.<\/p>\n

He linked current tensions to Reffkin\u2019s vocal opposition to Clear Cooperation, describing the Compass chief\u2019s push as an attempt to \u201cbreak the system\u201d now that Compass controls Anywhere\u2019s brokerage network<\/a> and has significant market share in key metros.<\/p>\n

Is a \u2018listing war\u2019 coming?<\/h2>\n

Lamacchia said at least one prominent MLS CEO told him the Chicago incident could be \u201cthe beginning of the war\u201d \u2014 a cycle where large firms start cutting each other off from listings. He believes that if any major brokerage moves to keep its listings from competitors\u2019 agents, others will retaliate, leading to fragmented inventory and reduced access for buyers.<\/p>\n

He expressed cautious optimism that the industry will stop short of that outcome, arguing that the practical downsides for large players are too severe: \u201cIf he does, it\u2019s going to be retaliation, and then his agents are going to have trouble accessing listings too.\u201d<\/p>\n

The MLS role and the risk of fragmentation<\/h2>\n

Lamacchia defended the MLS as core infrastructure for a unified, transparent market. Without MLSs, he said, the U.S. would begin to resemble countries in Europe and South America where buyers must search many brokerage sites to see a complete picture of inventory and sellers often feel compelled to list with multiple firms.<\/p>\n

He acknowledged that some MLSs have \u201coverplayed their hand\u201d with aggressive rules or large fines, but maintained that some level of enforcement is necessary to keep data accurate and widely available. Without consequences for noncompliance, he said, \u201cwe wouldn\u2019t have uniformity.\u201d<\/p>\n

For real estate professionals, MLS fragmentation would not necessarily increase their value proposition, in his view. Instead, it would create \u201ca real access problem,\u201d undermine buyer loyalty at a time when buyer-broker agreements are already a difficult sell and potentially unravel recent efforts to formalize buyer representation.<\/p>\n

Lamacchia ended the interview by stressing that any structural change \u2014 whether in listing rules, portal leverage or commission practices \u2014 should be judged by its impact on the consumer. If reforms do not clearly improve the experience for buyers and sellers, he warned, they risk further eroding trust in the real estate system. <\/p>\n

This article was written by Sarah Wheeler and generated with the assistance of HousingWire Automation, then reviewed by a HousingWire editor before publication.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

I interviewed Anthony Lamacchia on this episode of the HousingWire Daily podcast about mounting tensions over listing distribution and MLS rules. He is the founder and CEO of Lamacchia Realty and Crush It in Real Estate \u2014 and a fiery advocate for Realtors. Lamacchia had a lot to say about the ongoing battle between Zillow, […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63147","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nAnthony Lamacchia: Zillow-MRED battle shows risks of \u2018listing war\u2019 - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/anthony-lamacchia-zillow-mred-battle-shows-risks-of-listing-war\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anthony Lamacchia: Zillow-MRED battle shows risks of \u2018listing war\u2019\" \/>\n<meta property=\"og:description\" content=\"I interviewed Anthony Lamacchia on this episode of the HousingWire Daily podcast about mounting tensions over listing distribution and MLS rules. 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