{"id":63491,"date":"2026-07-07T03:00:38","date_gmt":"2026-07-07T01:00:38","guid":{"rendered":"https:\/\/housesmarketplace.com\/nar-tells-members-to-report-realtor-brand-misuse\/"},"modified":"2026-07-07T03:00:38","modified_gmt":"2026-07-07T01:00:38","slug":"nar-tells-members-to-report-realtor-brand-misuse","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/nar-tells-members-to-report-realtor-brand-misuse\/","title":{"rendered":"NAR tells members to report Realtor brand misuse"},"content":{"rendered":"
\n

As part of its three year strategic plan, the \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0440\u0438\u044d\u043b\u0442\u043e\u0440\u043e\u0432<\/strong> (NAR) promised members the trade group would work to \u201celevate\u201d the Realtor brand<\/a>. For the first half of the year, NAR\u2019s vision for exactly what this effort would look like remained a bit unclear but at the association\u2019s legislative meeting in late-June, things started to come into focus.<\/p>\n

At the meeting, NAR told members it was in the process of updating its Trademark Protection Program <\/a>webpage and pointed members to its Brand Infringement Intake Form<\/a> if they come across unauthorized uses of the Realtor brand.\u00a0<\/p>\n

According to NAR, the goals of its Trademark Protection Program \u201care to preserve the federal trademark registration, create and increase the value of goodwill and maintain the original intended purpose and meaning of the marks.\u201d\u00a0<\/p>\n

In order to accomplish these goals NAR said misuses of the Realtor marks must be identified and corrected and, as part of the association\u2019s bylaws, members are required to \u201ccooperate and coordinate with NAR in any and all attempts to halt or prevent any unauthorized or improper use of the marks.\u201d\u00a0<\/p>\n

If a misuse is identified, the party misusing the mark must send NAR a written assurance of compliance with the trademark guidelines, if this is not obtained and\/or the misuser continues to misuse the trademark, NAR says it may initiate legal action.<\/a><\/p>\n

Additionally in its \u0413\u043e\u0434\u043e\u0432\u043e\u0439 \u043e\u0442\u0447\u0435\u0442 \u0437\u0430 2025 \u0433\u043e\u0434<\/a>, published in January 2026, NAR told members <\/a>that it was \u201cleveraging AI tools to strengthen brand protection, allowing NAR to identify trademark infringement earlier than ever before and take appropriate action.\u201d\u00a0<\/p>\n

All part of the plan<\/strong><\/h2>\n

\u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e \u043a\u0430\u043a passage<\/a> of its \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u043b\u0430\u043d \u043d\u0430 2026-2028 \u0433\u043e\u0434\u044b<\/a>, NAR said it was aiming to position the Realtor brand \u201cas a trusted symbol of expertise, integrity and reliable service,\u201d in the eyes of the consumer. \u00a0Additionally, in its 2025 Annual Report, NAR told members that it had restructured its legal team to prioritize this mission to protect and promote the Realtor brand and trademarks and that the team designed a seven-stage brand protection strategy, which included things like a comprehensive review of NAR\u2019s intellectual property portfolio and the development of a detailed roadmap for enforcement priorities.\u00a0<\/p>\n

According to the report, in 2026, NAR said it would release a multipart trademark video series to educate members and staff of proper trademark usage as well as\u00a0 a trademark toolkit for associations and members that includes turnkey social media assets promoting correct usage of the trademark. The association published these resources <\/a>earlier this year.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

As part of its three year strategic plan, the National Association of Realtors (NAR) promised members the trade group would work to \u201celevate\u201d the Realtor brand. For the first half of the year, NAR\u2019s vision for exactly what this effort would look like remained a bit unclear but at the association\u2019s legislative meeting in late-June, […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63491","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nNAR tells members to report Realtor brand misuse - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/nar-tells-members-to-report-realtor-brand-misuse\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NAR tells members to report Realtor brand misuse\" \/>\n<meta property=\"og:description\" content=\"As part of its three year strategic plan, the National Association of Realtors (NAR) promised members the trade group would work to \u201celevate\u201d the Realtor brand. 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