{"id":63655,"date":"2026-07-28T03:00:17","date_gmt":"2026-07-28T01:00:17","guid":{"rendered":"https:\/\/housesmarketplace.com\/firstteam-real-estate-purlin-partner-on-ai-powered-operations\/"},"modified":"2026-07-28T03:00:17","modified_gmt":"2026-07-28T01:00:17","slug":"firstteam-real-estate-purlin-partner-on-ai-powered-operations","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/firstteam-real-estate-purlin-partner-on-ai-powered-operations\/","title":{"rendered":"FirstTeam Real Estate, Purlin partner on AI-powered operations"},"content":{"rendered":"
\n

FirstTeam Real Estate<\/strong> \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442 \u0441 Purlin<\/strong> to deploy an AI-powered operating system across the brokerage, giving agents a unified platform for managing contracts, negotiations, transactions and client communications.<\/p>\n

The California-based \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u0430\u044f \u0431\u0440\u043e\u043a\u0435\u0440\u0441\u043a\u0430\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/a> will implement PurlinOS, Purlin Close and Purlin Offer & Negotiate, creating a single AI-powered infrastructure that connects agents, teams, clients and transactions. Agents will be able to interact with the platform through voice, text, email and chatbot.<\/p>\n

Leaders said the partnership reflects its strategy of simplifying the real estate experience through integrated technology rather than adding more standalone software tools.<\/p>\n

\u201cReal estate is undergoing a seismic shift, and the brokerages that will succeed are those focused on creating an integrated technology ecosystem, not just adding additional software features,\u201d said Lauren Henss, vice president of marketing and strategic initiatives at FirstTeam<\/a>. \u201cThis isn\u2019t about adding another piece of AI technology. It\u2019s about creating a seamless experience for everyone involved in a transaction.\u201d<\/p>\n

FirstTeam \u0441\u043e\u043e\u0431\u0449\u0438\u043b<\/a> $6.12 billion in 2025 volume across 5,978 transactions to RealTrends \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043e<\/strong>, which was good enough for respective national ranks of No. 34 and No. 67. <\/p>\n

Henss said the platform will help standardize operations, improve workflows and enable agents to close more deals in less time.<\/p>\n

FirstTeam said the rollout aligns with its \u201cBehind the Agent\u201d philosophy by giving agents technology that allows them to focus more on client relationships and less on administrative work.<\/p>\n

\u201cAs part of our \u2018Behind the Agent\u2019 philosophy, we view every partnership decision through the lens of how it will help our agents succeed and better serve their clients,\u201d said Michele Harrington, CEO of FirstTeam. \u201cAs the market evolves and continues to become more competitive, our investment in an intelligent, AI-led ecosystem will help our agents work more efficiently and make more informed decisions.\u201d<\/p>\n

Purlin CEO Giorgi Chigogidze said the partnership positions FirstTeam ahead of an industry-wide shift toward AI-enabled brokerage operations.<\/p>\n

\u201cMost brokerages and teams are not yet built for a market where AI touches every part of the transaction,\u201d Chigogidze said. \u201cFirstTeam is choosing its footing early.\u201d<\/p>\n

Tim Quirk, chief revenue officer at Purlin, said more than 40,000 real estate professionals across North America already use the company\u2019s platform.<\/p>\n

According to the companies, standardizing on Purlin\u2019s platform is intended to streamline workflows across the brokerage while creating a more connected experience for agents, loan officers and clients throughout the transaction process.<\/p>\n

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

FirstTeam Real Estate has partnered with Purlin to deploy an AI-powered operating system across the brokerage, giving agents a unified platform for managing contracts, negotiations, transactions and client communications. The California-based independent brokerage will implement PurlinOS, Purlin Close and Purlin Offer & Negotiate, creating a single AI-powered infrastructure that connects agents, teams, clients and transactions. 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