{"id":63673,"date":"2026-07-30T03:00:54","date_gmt":"2026-07-30T01:00:54","guid":{"rendered":"https:\/\/housesmarketplace.com\/cloze-unveils-app-to-capture-organize-open-house-leads\/"},"modified":"2026-07-30T03:00:54","modified_gmt":"2026-07-30T01:00:54","slug":"cloze-unveils-app-to-capture-organize-open-house-leads","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/cloze-unveils-app-to-capture-organize-open-house-leads\/","title":{"rendered":"Cloze unveils app to capture, organize open house leads"},"content":{"rendered":"
\n

Cloze<\/strong> has introduced an Open House app for its Enterprise customers that automatically captures visitor information at property showings and feeds it into the company\u2019s customer relationship management system, aiming to simplify follow-up with prospective buyers.<\/p>\n

The app replaces traditional paper sign-in sheets with digital check-ins that create contact records, log attendance and collect visitor feedback. <\/p>\n

Potential \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0436\u0438\u043b\u044c\u044f<\/a> can register either by scanning a QR code with their own phone or by signing in on a tablet or laptop provided at the property.<\/p>\n

\u201cAn open house rarely sells the house you\u2019re standing in. But it\u2019s still one of the best lead sources you have \u2014 and it costs you nothing but a Saturday,\u201d Cloze said.<\/p>\n

Cloze cited \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0440\u0438\u044d\u043b\u0442\u043e\u0440\u043e\u0432<\/strong> data showing nearly half of homebuyers attending an open house during their search. Leaders said the new app is designed to reduce the number of \u0432\u0435\u0434\u0435\u0442<\/a> that are lost because handwritten sign-in sheets are misplaced or never entered into a database.<\/p>\n

The app integrates directly with the Cloze platform, where visitor information is processed automatically.<\/p>\n

When someone checks in, the system creates a buyer contact, records the property visited and logs the date and time of the visit. Visitors can also complete a feedback form about the home, including their impressions, pricing opinions and interest in making an offer, with responses attached to their contact record.<\/p>\n

The Open House app is the first application built on Cloze\u2019s Forge platform<\/a>, which allows organizations to create custom applications by describing desired functionality in plain language rather than writing code. <\/p>\n

The app also generates printable materials for each property, including QR codes, posters and table cards that direct visitors to the digital sign-in page. The same check-in link can be reused for multiple open houses at the same listing until the final scheduled event expires, according to the company. <\/p>\n

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.<\/em><\/p>\n<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Cloze has introduced an Open House app for its Enterprise customers that automatically captures visitor information at property showings and feeds it into the company\u2019s customer relationship management system, aiming to simplify follow-up with prospective buyers. The app replaces traditional paper sign-in sheets with digital check-ins that create contact records, log attendance and collect visitor […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63673","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nCloze unveils app to capture, organize open house leads - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/cloze-unveils-app-to-capture-organize-open-house-leads\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cloze unveils app to capture, organize open house leads\" \/>\n<meta property=\"og:description\" content=\"Cloze has introduced an Open House app for its Enterprise customers that automatically captures visitor information at property showings and feeds it into the company\u2019s customer relationship management system, aiming to simplify follow-up with prospective buyers. 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