{"id":63725,"date":"2026-08-06T03:00:23","date_gmt":"2026-08-06T01:00:23","guid":{"rendered":"https:\/\/housesmarketplace.com\/zillow-says-its-housing-super-app-strategy-is-working\/"},"modified":"2026-08-06T03:00:23","modified_gmt":"2026-08-06T01:00:23","slug":"zillow-says-its-housing-super-app-strategy-is-working","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/zillow-says-its-housing-super-app-strategy-is-working\/","title":{"rendered":"Zillow says its \u2018Housing Super App\u2019 strategy is working"},"content":{"rendered":"
\n

\u0417\u0438\u043b\u043b\u043e\u0443<\/strong> may be facing legal and Realtor Code of Ethics challenges<\/a> \u0438\u0437 variety of sources <\/a>in and out of the housing industry,<\/a> but executives feel strongly that the company\u2019s \u201cHousing Super App<\/a>\u201d strategy is paying off.\u00a0<\/p>\n

\u201cOur strong results and consistent execution demonstrate the durability of our strategy. Zillow is the operating system for modern real estate: AI-native, at the core of the transaction, empowering both consumers and professionals from end to end,\u201d Zillow CEO Jeremy Wacksman and CFO and newly appointed COO Jeremy Hofmann<\/a> wrote in a letter to shareholders regarding their firm\u2019s second quarter 2026 financial results, published on Wednesday.<\/p>\n

During Q2 2026, Zillow generated $772 million in revenue, up 18% year-over-year. The company\u2019s for-sale segment generated $549 million in revenue, up 14% annually, while its residential segment was up 7% to $465 million, its mortgage revenue rose 75% to $84 million and its rentals segment recorded a 31% yearly increase in revenue to $209 million. <\/p>\n

Despite these increases, the company reported a net loss of $4 million for the quarter, down from a net income of $2 million a year ago. However, for the six months ending June 30, 2026, Zillow has recorded $42 million in net income, compared to $10 million a year ago.\u00a0<\/p>\n

Revenue growth across the board<\/h2>\n

Zillow attributed much of the growth of its rentals revenue to a 23% annual increase in the number of multifamily properties on its site, which came in at 79,000 properties at the end of the quarter.\u00a0<\/p>\n

As for \u0416\u0438\u043b\u0438\u0449\u043d\u044b\u0435 \u043a\u0440\u0435\u0434\u0438\u0442\u044b Zillow<\/strong>, the firm reported $2.2 billion in loan origination volume for the quarter, up 95% compared to a year ago. The company said the double digit adoption growth of its mortgage product was due to its integration of pre-approval directly into users\u2019 home search. Zillow noted that its mortgage arm is now a top-25 purchase lender in the country and that its average loan officer originates roughly twice the industry average of purchase loans per month. <\/p>\n

Additionally, Zillow executives noted that Zillow Home Loans\u2019 per mortgage unit economics were positive as of early August. In the future, Zillow said it expects Zillow Home Loans economics to generate profits similar to profits the company earns from Preferred agent partner referral fees.<\/p>\n

Residential revenue growth<\/h2>\n

In looking at its for-sale and residential segments, executives said their firm has \u201cbuilt a platform where our interests align with the interests of buyers, sellers and agents.\u201d According to Zillow\u2019s data, the average buyer who ends up transacting with a Zillow Preferred agent spends roughly 15 hours using Zillow before they reach out to connect with an agent. This high level of buyer engagement and use, Zillow said, has enabled it to become more useful to homebuyers.<\/p>\n

Additionally, Zillow noted that its AI search mode <\/a>option has enabled it to learn even more about consumer wants and needs, noting that consumers \u201cshare more about their needs in AI mode than they ever entered into a typical residential search query \u2014 not just what they\u2019re looking for in a home, but their timeline, financial picture, the need to sell their current home, whether they need a fenced backyard for their pets and other special circumstances that go into their decision.\u201d<\/p>\n

\u201cConsumers who use AI mode spend more than three times as long on Zillow, view more than twice as many homes, run nearly three times as many searches \u2014 and contact an agent at nearly three times the rate of consumers who don\u2019t use AI mode,\u201d Hofmann and Wacksman wrote in their letter to shareholders.<\/p>\n

The company said AI search mode is currently live for roughly 20% of signed-in users.<\/p>\n

\u201cWe are actively expanding what AI mode can do \u2014 adding skills and evaluations that serve buyers, sellers, renters and homeowners,\u201d Hofmann and Wacksman wrote. \u201cThe opportunity in front of us is to deepen our engagement with our already broad audience, across every stage, in ways that weren\u2019t possible before.\u201d<\/p>\n

Zillow also noted that the Zillow Preferred agent referral fee model it had swapped to from its previous Preferred Agent program, which saw agents pay for leads up front, has led to a 23% annual increase in revenue from its lead generation business.\u00a0<\/p>\n

The leaders also discussed the Zillow Pro program<\/a>, highlighting how the platform can help listing agents through features such as \u201cLikely to List<\/a>, which uses predictive AI signals from the unique context across [the Zillow] platform \u2014 including from AI mode \u2014 to flag contacts in an agent\u2019s \u041f\u043e\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0431\u043e\u0441\u0441<\/strong> database whose homes show pre-listing activity, giving agents a reason to reconnect with past contacts who may be ready to sell before they\u2019ve raised their hand elsewhere.\u201d\u00a0<\/p>\n

Zillow executives also touched on the company\u2019s Preview product which it launched this spring. The firm said it now has over 100 brokerages signed on to Zillow Preview,<\/a> noting that later this summer all Preview listings will be syndicated <\/a>\u043a Realtor.com.\u00a0<\/strong><\/p>\n

\u201cAs MLSs give sellers, agents and brokers more options and more flexibility in how long they can pre-market a listing, we welcome those changes because they boost the value proposition of Zillow Preview,\u201d the executives wrote.\u00a0<\/p>\n

The future of Zillow<\/h2>\n

The executives also addressed the round of layoffs<\/a> Zillow conducted on Tuesday, which saw the firm eliminate over 500 roles.\u00a0<\/p>\n

\u201cWe made this decision to ensure we can move faster and operate more efficiently with a more sustainable cost structure. We\u2019re grateful to every person who is leaving for their contributions through the years,\u201d Hofmann and Wacksman wrote.\u00a0<\/p>\n

Looking ahead, Wacksman and Hofmann wrote that despite all of the \u201cnoise\u201d this year, they continue to see plenty of positives in their business.\u00a0<\/p>\n

\u201cZillow consistently performs well because we support the needs of both sides of the marketplace: We\u2019ve rapidly built the modern real estate operating system professionals rely on every day to run their businesses,\u201d they wrote. \u201cAnd consumers trust and return to Zillow throughout a months-long journey, no matter where that journey began. Our direct brand and audience engagement put us in a position of strength as we drive forward and expand our business.\u201d<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Zillow may be facing legal and Realtor Code of Ethics challenges from a variety of sources in and out of the housing industry, but executives feel strongly that the company\u2019s \u201cHousing Super App\u201d strategy is paying off.\u00a0 \u201cOur strong results and consistent execution demonstrate the durability of our strategy. Zillow is the operating system for […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63725","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nZillow says its \u2018Housing Super App\u2019 strategy is working - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/zillow-says-its-housing-super-app-strategy-is-working\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zillow says its \u2018Housing Super App\u2019 strategy is working\" \/>\n<meta property=\"og:description\" content=\"Zillow may be facing legal and Realtor Code of Ethics challenges from a variety of sources in and out of the housing industry, but executives feel strongly that the company\u2019s \u201cHousing Super App\u201d strategy is paying off.\u00a0 \u201cOur strong results and consistent execution demonstrate the durability of our strategy. 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