{"id":63766,"date":"2026-08-12T03:00:22","date_gmt":"2026-08-12T01:00:22","guid":{"rendered":"https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/"},"modified":"2026-08-12T03:00:22","modified_gmt":"2026-08-12T01:00:22","slug":"epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/","title":{"rendered":"Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption"},"content":{"rendered":"
\n

Josh Miller, CEO and co-founder of Epique Realty<\/a><\/strong>, told attendees at Tuesday\u2019s \u0416\u0438\u043b\u044c\u0435\u041f\u0440\u043e\u0432\u043e\u043b\u043e\u043a\u0430 <\/strong>\u0421\u0430\u043c\u043c\u0438\u0442 \u0418\u0418<\/a> that the real estate industry\u2019s most expensive technology investments are often the least used. He offered a three-part prescription to solve the problem.<\/p>\n

Brokerages spend thousands of dollars on tools their agents refuse to adopt, and the solution lies not in building more technology but in aligning offerings with what agents already want, already pay for or have a real incentive to use, Miller said.<\/p>\n

\u201cAs a nerd with a real estate license, I\u2019ve noticed some really interesting things in our industry,\u201d he told the crowd. \u201cAnd one of those things that I first noticed when we opened our real estate brokerage was that almost every single broker in this room has spent thousands of dollars on technology that your agents just refuse to use.\u201d<\/p>\n

Miller co-founded Epique Realty in December 2021 after becoming disillusioned with the traditional brokerage model, he said.<\/p>\n

\u201cWe were really frustrated with the industry and the way that it kind of worked for \u0430\u0433\u0435\u043d\u0442\u044b<\/a> \u2014 feeling like we were doing 100% of the work and getting 50% of the money, right?\u201d he said. \u201cSo it just didn\u2019t feel right to us, as agents, that we didn\u2019t have any benefits. We didn\u2019t have any help, not many things to help us build our business.\u201d<\/p>\n

The brokerage has expanded rapidly in recent years \u2014 climbing to No. 16 among brands<\/a> \u043d\u0430 RealTrends \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043e<\/strong> rankings for transaction sides in 2025. The company recorded $7 billion in sales volume across 23,000 sides last year.<\/p>\n

Epique has grown to house roughly 5,000 agents across all 50 states and three countries, Miller added.<\/p>\n

He announced from the stage that the company debuted at No. 7 on the 2026 Inc. 5000<\/strong> list, ranking as the fastest-growing real estate \u0431\u0440\u043e\u043a\u0435\u0440\u0441\u043a\u0430\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/a> in America.<\/p>\n

\u201cWe have not \u043a\u0443\u043f\u0438\u043b<\/a> a single brokerage. We have not done anything at all. We spent zero dollars on it,\u201d Miller said. \u201cIt\u2019s just organic growth, agents telling agents. In fact, we\u2019re the only national brokerage with no [vice president] of growth, no growth director, no growth committee. Now we have a retention director and a retention committee, but we have nothing focused on growth.\u201d<\/p>\n

The adoption problem<\/h2>\n

Miller cited \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0440\u0438\u044d\u043b\u0442\u043e\u0440\u043e\u0432<\/strong> data showing that when agents aren\u2019t forced to use a particular tool, they gravitate toward e-signatures (79%), \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430<\/a> (75%), photography and video (52%), and AI-generated content (46%) \u2014 not the expensive CRMs that brokerages typically push.<\/p>\n

\u201cSeventy percent of brokerages offer a CRM,\u201d he said. \u201cThirty percent of agents don\u2019t use one at all. They probably don\u2019t even know what CRM stands for. Thirty percent pay for their own instead, and only 15% of them log in weekly. This is really abysmal for probably your most expensive thing that you offer.\u201d<\/p>\n

By contrast, Miller said Epique\u2019s CRM<\/a> adoption rate stands at 89% \u2014 more than triple the industry average. The reason is simple, he said, as it gives agents something they wanted.<\/p>\n

\u201cIn 2025, we gave 1.25 million leads to our agents,\u201d Miller said. \u201cAnd they were free. And you know where we put them? \u0412\u044b\u0441\u043e\u043a\u0438\u0439<\/a><\/strong>. If you don\u2019t log into Lofty, you don\u2019t get them. And so naturally, they wanted the free leads.\u201d<\/p>\n

These leads generated $4.3 million in gross commission income for Epique agents last year, Miller said.<\/p>\n

Miller narrowed down his strategy into three conditions for getting agents to use technology: They already want it, they\u2019re already paying for it on their own and they have real incentive to use it.<\/p>\n

He urged brokers to evaluate their tech stacks against the tools agents actually use and detailed the thought that went into creating Epique\u2019s internal AI tools.<\/p>\n

\u201cIt actually started with an \u0418\u043d\u0441\u0442\u0430\u0433\u0440\u0430\u043c<\/strong> post that I wanted to make but could not think of a good caption,\u201d Miller said following his session. \u201cEven though my background is \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/a>, you get home and there\u2019s just no tools to do [exactly what you want], so I was already delving into AI.<\/p>\n

\u201cI created this AI that did [what I wanted]. That was the first one. It was an AI that lived on my computer.\u201d<\/p>\n

AI as a tool, not a buzzword<\/h2>\n

Miller acknowledged that the technology has become the industry\u2019s dominant buzzword \u2014 but warned that agents still risk repeating past tech adoption failures.<\/p>\n

\u201cAccording to HousingWire, 98% of brokerages<\/a> now say AI is being adopted by their firm in the next year,\u201d Miller said. \u201cSo it\u2019s not that there is a brokerage AI adoption problem. Brokerage AI adoption isn\u2019t the problem \u2014 it\u2019s agent adoption.\u201d<\/p>\n

He encouraged brokers to use modern development tools like Lovable and Claude to build internal and external applications quickly \u2014 but only if the tools meet the three conditions for adoption.<\/p>\n

\u201cIf you\u2019re going to go in and you\u2019re going to build something amazing, you should build it internally for things like onboarding, externally for your agents,\u201d Miller said. \u201cJust make sure that your agents want it; they maybe already pay for it, or would pay for it or have a clear incentive to use it.\u201d<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Josh Miller, CEO and co-founder of Epique Realty, told attendees at Tuesday\u2019s HousingWire AI Summit that the real estate industry\u2019s most expensive technology investments are often the least used. He offered a three-part prescription to solve the problem. Brokerages spend thousands of dollars on tools their agents refuse to adopt, and the solution lies not […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63766","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nEpique Realty CEO Josh Miller offers 3-point fix for agent tech adoption - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption\" \/>\n<meta property=\"og:description\" content=\"Josh Miller, CEO and co-founder of Epique Realty, told attendees at Tuesday\u2019s HousingWire AI Summit that the real estate industry\u2019s most expensive technology investments are often the least used. He offered a three-part prescription to solve the problem. Brokerages spend thousands of dollars on tools their agents refuse to adopt, and the solution lies not […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/housesmarketplace.com\/ru\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/\" \/>\n<meta property=\"og:site_name\" content=\"Houses Marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-12T01:00:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/housesmarketplace.com\/#website\",\"url\":\"https:\/\/housesmarketplace.com\/\",\"name\":\"Houses Marketplace\",\"description\":\"International Real Estate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/housesmarketplace.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/#webpage\",\"url\":\"https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/\",\"name\":\"Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption - Houses Marketplace\",\"isPartOf\":{\"@id\":\"https:\/\/housesmarketplace.com\/#website\"},\"datePublished\":\"2026-08-12T01:00:22+00:00\",\"dateModified\":\"2026-08-12T01:00:22+00:00\",\"author\":{\"@id\":\"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d\"},\"breadcrumb\":{\"@id\":\"https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/housesmarketplace.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/housesmarketplace.com\/#personlogo\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/housesmarketplace.com\/ru\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption - Houses Marketplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/housesmarketplace.com\/ru\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/","og_locale":"ru_RU","og_type":"article","og_title":"Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption","og_description":"Josh Miller, CEO and co-founder of Epique Realty, told attendees at Tuesday\u2019s HousingWire AI Summit that the real estate industry\u2019s most expensive technology investments are often the least used. He offered a three-part prescription to solve the problem. Brokerages spend thousands of dollars on tools their agents refuse to adopt, and the solution lies not […]","og_url":"https:\/\/housesmarketplace.com\/ru\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/","og_site_name":"Houses Marketplace","article_published_time":"2026-08-12T01:00:22+00:00","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"admin","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/housesmarketplace.com\/#website","url":"https:\/\/housesmarketplace.com\/","name":"Houses Marketplace","description":"International Real Estate","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/housesmarketplace.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/#webpage","url":"https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/","name":"Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption - Houses Marketplace","isPartOf":{"@id":"https:\/\/housesmarketplace.com\/#website"},"datePublished":"2026-08-12T01:00:22+00:00","dateModified":"2026-08-12T01:00:22+00:00","author":{"@id":"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d"},"breadcrumb":{"@id":"https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/housesmarketplace.com\/epique-realty-ceo-josh-miller-offers-3-point-fix-for-agent-tech-adoption\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/housesmarketplace.com\/"},{"@type":"ListItem","position":2,"name":"Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption"}]},{"@type":"Person","@id":"https:\/\/housesmarketplace.com\/#\/schema\/person\/665c421ad640387074205c0c27f1322d","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/housesmarketplace.com\/#personlogo","inLanguage":"ru-RU","url":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/housesmarketplace.com\/ru\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts\/63766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/comments?post=63766"}],"version-history":[{"count":0,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/posts\/63766\/revisions"}],"wp:attachment":[{"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/media?parent=63766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/categories?post=63766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/housesmarketplace.com\/ru\/wp-json\/wp\/v2\/tags?post=63766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}