{"id":63790,"date":"2026-08-14T03:00:20","date_gmt":"2026-08-14T01:00:20","guid":{"rendered":"https:\/\/housesmarketplace.com\/side-ceo-says-independents-are-the-future-launches-sideos\/"},"modified":"2026-08-14T03:00:20","modified_gmt":"2026-08-14T01:00:20","slug":"side-ceo-says-independents-are-the-future-launches-sideos","status":"publish","type":"post","link":"https:\/\/housesmarketplace.com\/ru\/side-ceo-says-independents-are-the-future-launches-sideos\/","title":{"rendered":"Side CEO says independents are the future, launches SideOS"},"content":{"rendered":"
\n

While much of the housing industry is focused on the current wave of \u043a\u043e\u043d\u0441\u043e\u043b\u0438\u0434\u0430\u0446\u0438\u044f<\/a> consuming the space, real estate brokerage \u0421\u0442\u043e\u0440\u043e\u043d\u0430<\/strong> is placing its bet on local and regional independent brokerages being the future of the industry.\u00a0<\/p>\n

\u201cThe prevailing narrative in the industry today is that there are going to be two or three brands that dominate real estate forever. This is not the future of the industry we want to see,\u201d Guy Gal,<\/a> the co-founder and CEO of Side, said. \u201cAt Side, we are investing in the other side of that narrative \u2014 in local, community boutique, that is what we are investing in, and we are looking to rally and organize the industry accordingly.\u201d\u00a0<\/p>\n

\n

The launch of SideOS<\/h2>\n

Part of this mission is the recent launch of SideOS<\/strong><\/a>. On the one hand, SideOS is the same operating platform that runs the back offices of more than 600 real estate companies<\/a> that are already a part of Side, but now firms no longer have to be brokered by Side have access to the technology.\u00a0<\/p>\n

In late July, the company announced that the SideOS platform was now available for large independent and franchise-affiliated brokerages that want to keep their own brand, license and leadership, marking the first time Side has opened its internal operating system to the broader industry.\u00a0<\/p>\n

According to Gal, this isn\u2019t just another transaction management system being brought to market, it\u2019s a platform brokers can use to run their entire business without having to constantly worry about keeping track of the latest technology or developments.\u00a0<\/p>\n

Out of necessity\u00a0<\/h2>\n

However, Gal said Side didn\u2019t just wake up one day and decide to make its platform available to the broader industry.<\/p>\n

\u201cWe started to hear from a whole host of independent brokerage owners,<\/a> franchisees, even corporate firms trying to better understand how Side does what it\u2019s doing and how we\u2019re getting the results that we\u2019re getting,\u201d he said. \u201cThey were looking to learn from us.\u201d<\/p>\n

It was through these conversations that Gal said he and his team realized they could help by licensing their technology \u2014 something they had not previously considered. Gal said it took the company the past 12 months to figure out how to get the platform to a place where it could welcome in these large independents or franchises.\u00a0<\/p>\n

\u201cWe spent the better part of a year figuring out how we could provide everything that we do with respect to organizing, operating, managing, everything back office from origination through the pay, but doing that without being a supervising broker, even though we\u2019re in the flow of payments and we\u2019re handling all the disbursements,\u201d he said.\u00a0<\/p>\n

While he said the process was complicated and involved consulting with state legislators and departments of real estate to ensure compliance, on the surface the product these independent brokerages now have access to is the same one all of their existing Side partners already use.\u00a0<\/p>\n

Boutique is better<\/h2>\n

Although this is a product Side is now offering the industry, Gal believes it will help his firm \u201clevel up\u201d by \u201csteering and influencing the industry and investing in having an industry that resembles what [Side] believes is better for communities, buyers, sellers, renters and agents, which is to make the industry more local, more community-oriented, more boutique and more distinct as opposed to more corporate and more one-size-fits-all.\u201d\u00a0<\/p>\n

Large, national firms, according to Gal, have a leg up on smaller firms because their size provides them with the ability to have operational efficiency allowing them to invest in more technology and technology development.\u00a0<\/p>\n

\u201cOur hope is that by leveling the playing field for all of these independents with SideOS and helping them raise the bar on how they compete operationally and how well they serve agents and clients, that then allows them to not only continue as an independent, but to thrive,\u201d Gal said.\u00a0<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

While much of the housing industry is focused on the current wave of consolidation consuming the space, real estate brokerage Side is placing its bet on local and regional independent brokerages being the future of the industry.\u00a0 \u201cThe prevailing narrative in the industry today is that there are going to be two or three brands […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63790","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nSide CEO says independents are the future, launches SideOS - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.com\/ru\/side-ceo-says-independents-are-the-future-launches-sideos\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Side CEO says independents are the future, launches SideOS\" \/>\n<meta property=\"og:description\" content=\"While much of the housing industry is focused on the current wave of consolidation consuming the space, real estate brokerage Side is placing its bet on local and regional independent brokerages being the future of the industry.\u00a0 \u201cThe prevailing narrative in the industry today is that there are going to be two or three brands […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/housesmarketplace.com\/ru\/side-ceo-says-independents-are-the-future-launches-sideos\/\" \/>\n<meta property=\"og:site_name\" content=\"Houses Marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-14T01:00:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/housesmarketplace.com\/#website\",\"url\":\"https:\/\/housesmarketplace.com\/\",\"name\":\"Houses Marketplace\",\"description\":\"International Real Estate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/housesmarketplace.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/housesmarketplace.com\/side-ceo-says-independents-are-the-future-launches-sideos\/#webpage\",\"url\":\"https:\/\/housesmarketplace.com\/side-ceo-says-independents-are-the-future-launches-sideos\/\",\"name\":\"Side CEO says independents are the future, launches SideOS - 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