16 indispensable AI tools for real estate agents

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, there are tons of AI tools for real estate that offer a more efficient, data-driven approach to generating new client leads. From automated chatbots that qualify incoming leads and analytics to predict upcoming sellers to home staging done in a few clicks, AI saves time and provides endless solutions for real estate professionals.

Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. Here’s a list of our favorites (so far!), and we’ll keep updating this guide as helpful new AI tools get on our radar.

At-a-glance: The best AI tools for real estate agents

AI Lead Generation and Nurturing Tools

Logo-iNCOM

Best overall

Top Producer’s Smart Targeting

Jump to details ↓

VISIT

SmartZip logo.

Best for predictive analytics

Smartzip

Jump to details ↓

VISIT

rechat-logo

Best all-in-one solution

Rechat.

Jump to details ↓

VISIT

Fello new logo

Best CRM add-on for lead conversion

Fello

Jump to details ↓

VISIT

Logo Ylopo

Best for AI-powered lead generation + nurturing

Ylopo’s AI voice + text lead nurturing

Jump to details ↓

VISIT

AI Marketing Tools

trolto-logo

Best for AI-powered property marketing

Trolto

Jump to details ↓

VISIT

REimagineHome logo

Best for AI virtual staging + image enhancement

REimagineHome

Jump to details ↓

VISIT

Collov AI logo

Best for affordable AI home staging

Collov AI

Jump to details ↓

VISIT

Logo-Canva

Best for AI design

Canva

Jump to details ↓

VISIT

Scout logo

Best for AI email marketing

Scout

Jump to details ↓

VISIT

AI-Enhanced CRMs

Logo-Lofty

Best for AI chat and CRM

Lofty’s AI Assistant

Jump to details ↓

VISIT

Sierra-Interactive logo; a real estate CRM or customer relationship management software

Best for AI chat and SEO

Real Geeks’ Geek AI & SEO Fast Track

Jump to details ↓

VISIT

Property valuation and market analysis

image_056b0a

Best for AI property valuation reports

HouseCanary

Jump to details ↓

VISIT

CoreLogic logo

Best for market data

CoreLogic

Jump to details ↓

VISIT

AI Productivity for agents

ListedKit AI logo.

Best for transaction management

ListedKit AI

Jump to details ↓

VISIT

Sidekick Logo

Best overall AI productivity tool

Sidekick

Jump to details ↓

VISIT

At-a-glance: The best AI tools for real estate agents

AI Lead Generation Tools

Best overall

Top Producer’s Smart Targeting

VISIT

Jump to details ↓

Best for predictive analytics

Smartzip

VISIT

Jump to details ↓

Best all-in-one solution

Rechat.

VISIT

Jump to details ↓

Best CRM add-on for lead conversion

Fello

VISIT

Jump to details ↓

Best for AI-powered lead generation + nurturing

Ylopo

VISIT

Jump to details ↓

AI Marketing Tools

Best for AI-powered listing marketing

Trolto

VISIT

Jump to details ↓

Best for AI virtual staging + image enhancement

REimagineHome

VISIT

Jump to details ↓

Best for affordable AI home staging

Collov AI

VISIT

Jump to details ↓

Best for AI design

Canva

VISIT

Jump to details ↓

Best for AI email marketing

Scout

VISIT

Jump to details ↓

AI-Enhanced CRMs

Best for AI chat and CRM

Lofty’s AI Assistant

VISIT

Jump to details ↓

Best for AI chat and SEO

Real Geeks’ Geek AI & SEO Fast Track

VISIT

Jump to details ↓

Property valuation and market analysis

Best for AI property valuation reports

HouseCanary

VISIT

Jump to details ↓

Best for market data

CoreLogic

VISIT

Jump to details ↓

AI Productivity for agents

Best for transaction management

ListedKit AI

VISIT

Jump to details ↓

Best overall AI productivity tool

Sidekick

VISIT

Jump to details ↓

AI Lead Generation Tools

AI tools for real estate lead generation use sophisticated algorithms to sift through vast amounts of consumer data, identify potential leads and even predict which prospects are most likely to become active buyers or sellers in the coming months. Using AI tools can streamline your lead generation efforts, helping you focus your time and energy on the most promising prospects.

1. Top Producer’s Smart Targeting

Phone and computer screenshots depicting Top Producer's AI tools for real estate agents

Starting price: $599 per month for CRM + Smart Targeting

AI tool: Smart Targeting predictive analytics

Best features:

  • Includes Top Producer CRM
  • Uses AI to analyze data and market trends to identify likely sellers
  • Personalized marketing campaigns include online ads, email marketing, postcards and handwritten letters
  • Automated lead follow-up 
  • Can target zip codes or custom farm areas

Our take on Top Producer’s AI

Adding leading-edge AI lead generation technology to one of the most popular CRMs in history is a match made in heaven. Top Producer’s Smart Targeting uses proprietary AI to identify the top 20% of likely sellers in your farm area and gives you automated marketing tools to reach them. It’s the perfect way to introduce seasoned agents to AI without the intimidation factor.

Visit Top Producer

Top Producer Review

2. Smartzip

smartzip-screenshot

Starting price: ~$500 per month

AI tool: Smart Targeting predictive analytics

Best features:

  • Uses AI to analyze data and market trends to identify likely sellers
  • Smart Targeting product provides targeted, automated marketing
  • Over one billion points of property, behavioral, event and demographic data used in algorithm
  • Predicted 72% of listings last year
  • Landing pages that convert sellers

Our take on Smartzip

Smartzip is one of the first companies to offer AI-powered predictive analytics to find likely sellers. It aggregates hundreds of data points from more than 25 sources and uses its predictive analytics to determine the homeowners most likely to move within the next six to 12 months, maintaining a 72% accuracy in its predictions. Real estate agents using SmartZip gain immediate access to its CRM populated with leads and their data. Agents simply pick their desired zip codes and set up automated direct mail marketing tools to market directly to sellers who are most likely to transact. It’s an ideal solution for new and experienced listing agents seeking a steady stream of warm seller leads.

Visit Smartzip

Smartzip Review

3. Rechat.

image

Starting price: Custom pricing

AI tool: Lucy the proactive assistant

Best features:

  • Produces competitive market analyses for client presentation
  • Creates a custom website in seconds
  • Builds marketing content for social media

Our take on Rechat.

Rechat.’s AI tool Lucy is your all-in-one personal assistant directly accessible on your cell phone. The amazing thing about Lucy is that it works behind the scenes to organize and create all the items that generally take up the most time for real estate agents. This includes creating marketing materials for new listings (digital and print), building branded websites and personalizing your communication. Lucy does it all so agents have time for what actually matters: working with clients.

Visit Rechat.

4. Fello

Fello new logo

Starting price: $165 per month

AI tool: Lead scoring, database enrichment, marketing

Best features:

  • Integrates with any CRM
  • AI lead scoring
  • Segmentation and organization of leads in your existing database
  • Enrich database with property records, contact information and ownership verification
  • Custom campaigns to engage potential sellers

Our take on Fello

Fello is a unique add-on tool that works in your CRM to identify, score and convert leads who are most likely to sell their home in the next six months. Primarily focused on converting buyer leads to sellers, Fello also leverages property and market data analysis to target previous owners. Fello starts by analyzing each lead in your database, scoring them based on how likely they are to sell and segmenting them for outreach. Fello’s AI then leverages millions of data points to create hyper-personalized AI-powered marketing campaigns to nurture them until they’re ready to talk to an agent. It’s best suited for agents and teams with large databases who want to drum up listings from “cold” leads.

Visit Fello

5. Ylopo

Logo Ylopo

Starting price: $600 per month

AI Tools: AI text and voice lead nurturing assistants, AI-powered video ads

Best features:

  • AI text and voice lead nurturing assistants 
  • AI-powered video ads for Meta
  • Direct integration with popular CRMs

Our take on Ylopo

Ylopo is an AI-first lead generation and nurturing platform that offers sophisticated AI-powered texting and voice assistants to help you generate, qualify and nurture leads. When a new lead is generated with Ylopo, their AI voice assistant calls on your behalf using an AI-generated voice that is nearly indistinguishable from a human voice. The company also offers leading-edge AI-powered ads that pull listing information and the best photos from your MLS to automatically create high-converting video ads for Meta.

Visit Ylopo

Compare listings

Compare
en_USEnglish