20 indispensable AI tools for real estate agents

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, there are tons of AI tools for real estate that offer a more efficient, data-driven approach to generating new client leads. From automated chatbots that qualify incoming leads and analytics to predict upcoming sellers to home staging done in a few clicks, AI saves time and provides endless solutions for real estate professionals.

Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. Here’s a list of our favorites (so far!), and we’ll keep updating this guide as helpful new AI tools get on our radar.

At-a-glance: The best AI tools for real estate agents

AI Lead Generation and Nurturing Tools

Logo-iNCOM

Best overall

Top Producer’s Smart Targeting

Jump to details ↓

VISIT

SmartZip logo.

Best for predictive analytics

Smartzip

Jump to details ↓

VISIT

Fello logo

Best CRM add-on for lead conversion

Fello

Jump to details ↓

VISIT

Logo Ylopo

Best for AI-powered lead generation + nurturing

Ylopo’s AI voice + text lead nurturing

Jump to details ↓

VISIT

AI Marketing Tools

image_056b0a

Best for realistic AI home staging

Virtual Staging AI

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VISIT

REimagineHome logo

Best for AI image enhancement

Reimaginehome

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VISIT

Collov AI logo

Best for affordable AI home staging

Collov AI

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VISIT

LazyEditor Logo

Best for AI video creation from raw photos

LazyEditor

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VISIT

Logo-Canva

Best for AI design

Canva

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VISIT

Scout logo

Best for AI email marketing

Scout

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VISIT

AI-Enhanced CRMs

Logo-Lofty

Best for AI chat and CRM

Lofty’s AI Assistant

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VISIT

Sierra-Interactive logo; a real estate CRM or customer relationship management software

Best for AI chat and SEO

Real Geeks’ Geek AI & SEO Fast Track

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VISIT

AI Chatbots

Roof AI logo

Best for advanced AI website chat

Roof AI

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VISIT

Structurely Logo

Best for AI chat and voice

Structurely

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VISIT

Tidio logo

Best free AI chatbot

Tidio

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VISIT

Property valuation and market analysis

image_056b0a

Best for AI property valuation reports

HouseCanary

Jump to details ↓

VISIT

CoreLogic logo

Best for market data

CoreLogic

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VISIT

Reonomy logo

Best for commercial real estate data

Reonomy

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VISIT

AirDNA Logo

Best for short-term rental data

AirDNA

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VISIT

AI Productivity for agents

Sidekick Logo

Best overall AI productivity tool

Sidekick

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VISIT

At-a-glance: The best AI tools for real estate agents

AI Lead Generation Tools

Best overall

Top Producer’s Smart Targeting

VISIT

Jump to details ↓

Best for predictive analytics

Smartzip

VISIT

Jump to details ↓

Best CRM add-on for lead conversion

Fello

VISIT

Jump to details ↓

Best for AI-powered lead generation + nurturing

Ylopo

VISIT

Jump to details ↓

AI Marketing Tools

Best for realistic AI home staging

Virtual Staging AI

VISIT

Jump to details ↓

Best for AI image enhancement

Reimaginehome

VISIT

Jump to details ↓

Best for affordable AI home staging

Collov AI

VISIT

Jump to details ↓

Best for AI video creation from raw photos

LazyEditor

VISIT

Jump to details ↓

Best for AI design

Canva

VISIT

Jump to details ↓

Best for AI email marketing

Scout

VISIT

Jump to details ↓

AI-Enhanced CRMs

Best for AI chat and CRM

Lofty’s AI Assistant

VISIT

Jump to details ↓

Best for AI chat and SEO

Real Geeks’ Geek AI & SEO Fast Track

VISIT

Jump to details ↓

AI Chatbots

Best for advanced AI website chat

Roof AI

VISIT

Jump to details ↓

Best for AI chat and voice

Structurely

VISIT

Jump to details ↓

Best free AI chatbot

Tidio

VISIT

Jump to details ↓

Property valuation and market analysis

Best for AI property valuation reports

HouseCanary

VISIT

Jump to details ↓

Best for market data

CoreLogic

VISIT

Jump to details ↓

Best for commercial real estate data

Reonomy

VISIT

Jump to details ↓

Best for short-term rental data

AirDNA

VISIT

Jump to details ↓

AI Productivity for agents

Best overall AI productivity tool

Sidekick

VISIT

Jump to details ↓

AI Lead Generation Tools

AI tools for real estate lead generation use sophisticated algorithms to sift through vast amounts of consumer data, identify potential leads and even predict which prospects are most likely to become active buyers or sellers in the coming months. Using AI tools can streamline your lead generation efforts, helping you focus your time and energy on the most promising prospects.

1. Top Producer’s Smart Targeting

Phone and computer screenshots depicting Top Producer's AI tools for real estate agents

Starting price: $599 per month for CRM + Smart Targeting

AI tool: Smart Targeting predictive analytics

Best features:

  • Includes Top Producer CRM
  • Uses AI to analyze data and market trends to identify likely sellers
  • Personalized marketing campaigns include online ads, email marketing, postcards and handwritten letters
  • Automated lead follow-up 
  • Can target zip codes or custom farm areas

Our take on Top Producer’s AI

Adding leading-edge AI lead generation technology to one of the most popular CRMs in history is a match made in heaven. Top Producer’s Smart Targeting uses proprietary AI to identify the top 20% of likely sellers in your farm area and gives you automated marketing tools to reach them. It’s the perfect way to introduce seasoned agents to AI without the intimidation factor.

Visit Top Producer

Top Producer Review

2. Smartzip

SmartZip logo.

Starting price: ~$500 per month

AI tool: Smart Targeting predictive analytics

Best features:

  • Uses AI to analyze data and market trends to identify likely sellers
  • Smart Targeting product provides targeted, automated marketing
  • Over one billion points of property, behavioral, event and demographic data used in algorithm
  • Predicted 72% of listings last year
  • Landing pages that convert sellers

Our take on Smartzip

Smartzip is one of the first companies to offer AI-powered predictive analytics to find likely sellers. It aggregates data from more than 25 sources and uses its predictive analytics to determine the homeowners most likely to move within the next six to 12 months, maintaining a 72% accuracy in its predictions. Real estate agents using SmartZip gain immediate access to its CRM populated with leads and their data. Agents simply pick their desired zip codes and set up automated marketing tools to market directly to sellers who are likely to transact.

Visit Smartzip

Smartzip Review

3. Fello

Fello logo

Starting price: $165 per month

AI tool: Lead scoring, database enrichment, marketing

Best features:

  • Integrates with any CRM
  • AI lead scoring
  • Segmentation and organization of leads in your existing database
  • Enrich database with property records, contact information and ownership verification
  • Custom campaigns to engage potential sellers

Our take on Fello

Fello is a unique add-on tool that integrates seamless into your current CRM to enhance it’s functionality and convert more leads. The focus is to turn your contact list into a hub of prospective clientele, especially sellers, by optimizing the information in your CRM to work to your advantage. Fello will organize your current database to include predictive details that determine who in your database is close to selling their home. Each contact will be assigned a lead score so you know who to prioritize as a potential and probable seller. Other tools include email and direct mail marketing, segmentation tools and custom landing pages. The beauty of Fello is that it works your existing database to make sure no one is falling through the cracks.

Visit Fello

4. Ylopo

Logo Ylopo

Starting price: $600 per month

AI Tools: AI text and voice lead nurturing assistants, AI-powered video ads

Best features:

  • AI text and voice lead nurturing assistants 
  • AI-powered video ads for Meta
  • Direct integration with popular CRMs

Our take on Ylopo

Ylopo is an AI-first lead generation and nurturing platform that offers sophisticated AI-powered chatbots and voice assistants to help you qualify and nurture leads. Their AI voice assistant calls cold leads on your behalf using an AI-generated voice that is nearly indistinguishable from a human voice. The company also offers leading-edge AI-powered ads that pull listing information and the best photos from your MLS to automatically create high-converting video ads for Meta.

Visit Ylopo

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