April 2025

U.S. Mortgage Rates Tick Down Post Trump Tariffs Commencement

According to the latest Primary Mortgage Market Survey from Freddie Mac, the average rate for a 30-year fixed-rate mortgage in the U.S. currently stands at 6.64% as of April 3, 2025. Sam Khater "Over the past month, the 30-year fixed-rate has remained relatively stable, with only minor fluctuations. This consistency is encouraging, and we're seeing a corresponding increase in purchase application...

Trump spares homebuilders on Canadian and Mexican imports, but China’s tariff hits hard

President Donald Trump ended months of suspense on Wednesday by announcing his long-awaited new tariff regime, and the result is mixed for homebuilders. The good news is Trump didn’t place any new tariffs on goods from Canada or Mexico. He’s also allowing the one-month pause on tariffs for some goods from those countries to continue, with an unspecified end date. The bad news for homebuilders is...

Judge rules in favor of Ginnie Mae in lawsuit brought by Texas Capital Bank

A lawsuit over rights to reverse mortgage-backed collateral stemming from the collapse of a major industry lender has been brought to an end with a summary judgment, but the plaintiffs in the case have vowed to appeal the decision. The suit was filed by Texas Capital Bank (TCB) against Ginnie Mae in late 2023. The bank alleged that Ginnie Mae had “extinguished, in return for no consideration, TCB’s...

FOA enlists new marketing agency in renewed push

Top-five reverse mortgage lender Finance of America (FOA) has enlisted creative advertising agency David&Goliath (D&G) to serve as its new creative agency of record (AOR), following a competitive process including several other candidate agencies. The company — which formally announced the arrangement on Thursday — includes business and brand strategy, creative development and industry...

First American: Home sales are weaker than they seem

Mark Fleming, chief economist at First American, argues that failing to account for the growing number of U.S. households gives a misleading impression of housing market strength. “If we look at existing-home sales as a percentage of the total number of households over time, we see that sales are down to the same levels as the early 1990s, just above 3%, and well below the long-run average of 4.1%,”...

7 tips for high-converting real estate landing pages (+ examples that work)

As a professional marketer, your real estate landing pages are one of your most valuable lead generation assets. Get them right, and your ROI from paid leads will soar. Get them wrong, and your leads will head right back to Zillow. To help, we’re giving you seven deceptively simple tips we’ve used to convert thousands of leads on landing pages. After the tips, we break down high-converting landing...

25 Genius Kitchen Storage Ideas (34 photos)

If you’re planning a kitchen remodel or building a kitchen from scratch, you probably know about common storage solutions such as drawer and cabinet dividers. But the Houzz photo feed is filled with creative storage ideas that might not have crossed your radar, ranging from simple hacks you can add...

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