2025

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks mix of strategies that work for your personal brand, resonate with your market niche and don’t send you to the poor house. Not easy. To help, we updated our list of proven real estate marketing ideas to...

Statara Solutions has expanded its Statara Media Platform to include digital audio advertising, allowing real estate professionals, associations and advocacy groups to target audiences through podcasts and streaming radio. The update was rolled out after months of beta testing. The company said its goal is to provide agents and affiliates of the National Association of Realtors (NAR) with new...

ERA Real Estate, part of Anywhere Real Estate, is launching its first multifaceted media campaign with advertising across Major League Baseball (MLB) and Minor League Baseball (MiLB) games this season. The campaign aims to boost brand visibility during peak real estate sales seasons. Messaging is set to include ads on MLB.TV, social media content and in-stadium events with more than a dozen minor league...

U.S. homebuyers continued making historically large down payments in late 2024, responding to a year of record-high upfront housing costs, according to a Realtor.com report. The typical down payment in the fourth quarter was $30,250, slightly below the previous quarter but roughly $3,000 above results from late-2023. For all of 2024, buyers put down an average of $29,900, or 14.4% of the purchase...

Is virtual staging finally ready for its close-up? We think it is. The days of AI-staged photos that look more like Salvador Dali paintings than comfy living rooms or HGTV-ready kitchens are long gone. The images today’s virtual staging companies can create using AI are shockingly realistic and, dare we say it, stylish. AI can create virtually staged images to match any trendy interior design style you...

Former NFL star Mike Pouncey has just listed his Fort Lauderdale mansion — which comes with a massive waterfront football field! The football field, branded with the team’s logo, pays tribute to Pouncey’s career and his past as a first-round draft pick for the Miami Dolphins. Cool as it may be, the waterfront football field is far from the house’s only attribute. Located in Fort...

These Boston-area parents of two tweens wanted a kitchen that would respect the architecture of their 1930s Colonial Revival home and express their personal style. However, it was more pressing challenges that made them decide to take the space down to the studs. “The awkward layout was the biggest...

According to the latest data from Knight Frank, prime rental growth across 16 key cities slowed in the final quarter of 2024, with rents rising by 2.2% over the past year -- the slowest pace in more than three years. Knight Frank's Prime Global Rental Index (PGRI) recorded annual growth of 2.2%, marking its lowest rate since mid-2021. This decline follows a steady drop from a peak of 11.4% in Q1 2022, now...

Image Malhotra says senior consumers will become a “much more relevant piece of the...

In an extraordinary move stemming from a 2020 redlining lawsuit, an official working with the Consumer Financial Protection Bureau (CFPB) at the behest of the White House Office of Management and Budget (OMB) alleges that the bureau improperly sought a lawsuit against Chicago-based nonbank mortgage lender and brokerage Townstone Financial, according to court filings reviewed by HousingWire. Dan Bishop,...