The 8 best real estate website builders of 2025

Placester: Best value-for-money website builder

Overall Rating: 4.7 out of 5

Rating: 4.5 out of 5.

Placester boasts a wide variety of website templates and features that offer exceptional value for money for newer real estate agents. You get an attractive IDX website and basic CRM starting at just $59 per month plus a $25 per month IDX fee. If you’re not tech-savvy, Placester offers concierge setup service and site updates for an additional $50 per month. Placester’s websites are sleek and attractive and come with basic marketing and lead generation features, including landing pages.

For teams, we think Placester’s value proposition might be less clear. Real Geeks CRM and marketing features are far more useful, and both AgentFire and Agent Image offer superior design and lead capture. But if you’re a newer agent and just want an attractive IDX website at an affordable price, Placester is hard to beat.

Features

• Easy-to-use codeless website builder
• Basic CRM included in all plans
• Custom landing pages available for an additional cost
• Home valuation landing pages available for an additional cost
• Setup assistance available for an additional cost
• Integrated live chat tool
• IDX map search

Pros + Cons

• Affordable website builder for new agents
• Free trial available
• Basic lead capture popups
• Basic integrated CRM

• Websites in Agent Essential plan limited to just 25 pages
• No landing pages available in the Essential plan
• No CRM integrations in Essential or Agent Plus plans
• Lead capture features are very basic
• Email sends limited to 100 per month in the Essential plan

Pricing

• Agent Essential: $59 per month + $25 per month IDX fee
• Agent Plus: $79 per month + $25 per month IDX fee
• Agent Premier: $129 per month + $25 per month IDX fee
• Premier + Content: $329 per month + $25 per month IDX fee
• Additional website: +$25 per month each
• Native live chat widget: +$25 per month (included with Agent Premier)
• Do it for me service: +$50 per month

Example Placester websites

Visit Placester

iNCOM: Best affordable website builder with IDX + CRM

Overall Rating: 4.7 out of 5

Rating: 4.5 out of 5.

iNCOM is an affordable website builder that provides agents everything they need to market their business online. It comes packed with useful lead generation and marketing features, including unlimited pages, built-in landing pages, a CRM with a mobile app and automated lead-nurturing tools.

iNCOM websites might not be as sleek or attractive as rivals like AgentFire or Placester, but they offer excellent value for money once you consider their features. Unlike Placester, iNCOM websites offer unlimited pages and more sophisticated lead generation and marketing tools. If you want a workhorse website to generate leads and market your business on a budget, iNCOM is an ideal choice.

Features

• Unlimited pages
• Buyer and seller landing pages included
• CRM
• Mobile app
• Meta and Google PPC management
• Done-for-you blog posts

Pros + Cons

• Affordable pricing
• Unlimited pages
• Lead generation and marketing tools included
• Custom landing pages available

• Templates are not as attractive as competitors and might not work for every brand

Pricing

• Single-agent website: $44.95 per month plus $250 setup fee. Additional paid Google or Facebook ad management services are available at $100 per month, plus ad spend.

Example iNCOM websites

Visit iNCOM

Real Geeks: Best for an affordable all-in-one platform

Overall Rating: 4.7 out of 5

Rating: 4.5 out of 5.

If you want a real estate website builder that focuses more on lead generation than branding and comes with a sophisticated CRM, Real Geeks is the obvious choice. Right out of the box, you’ll get a sleek IDX website and a powerful integrated CRM with advanced artificial intelligence (AI) features. Real Geeks offers dozens of lead generation and nurturing tools, including automated home valuation, a Facebook ad creation tool and even an AI-powered SEO blogging tool to generate content for your website.

Trusted by over 7,000 agents and teams, Real Geeks’ all-in-one platform offers enough features to keep Realtors at all levels of their careers happy. That said, while Real Geeks has integrations with popular CRMs like Follow Up Boss, some agents might balk at replacing a CRM they know and love with Real Geeks’ integrated CRM.

Features

• Facebook and Google ad creation tool
• Automated SMS and email drip campaigns
• Text and email autoresponders
• Geek AI chatbot (Expand and Conquer plans)
• Done-for-you lead generation (Expand and Conquer plans)
• Lead Guarantee (Expand and Conquer plans)

Pros + Cons

• All-in-one platform at an affordable price
• Automated marketing tools
• AI-powered blogging tool included in base package
• Landing pages and lead magnets included in base package
• Training and mastermind group access included in base package

• Only five templates to choose from
• Limited customization options in base package
• CRM platform can be redundant for some agents
• Custom web design services are only offered through third-party designers

Pricing

• Establish: $299 per month + a $250 setup fee (2 users)
• Grow: $599 per month + setup fee (2 users)
• Expand: $999 per month + setup fee (5 users)
• Conquer: $1,599 per month + setup fee (10 users)

Example Real Geeks websites

Visit Real Geeks

Sierra Interactive: Best for SEO & lead nurturing for teams

Overall Rating: 4.6 out of 5

Rating: 4.5 out of 5.

Sierra Interactive offers an all-in-one platform with an SEO-focused website builder and advanced CRM to attract, convert and nurture your leads. While other website builders rely on pay-per-click (PPC) ads to drive leads, Sierra’s websites for Realtors are built to help teams of all sizes rank on search engines — reducing your reliance on paid leads.

Sierra is ideal for small teams that want to generate leads through SEO and nurture them using an advanced CRM with a built-in auto-dialer, marketing automation and an AI-powered texting assistant.

If you want to generate leads through SEO, Sierra Interactive is an excellent choice. Sierra’s sites are mobile-friendly and have lightning-fast loading times, two critical features to help your content rank on search engines. In our testing, Sierra’s websites outperformed competitors like Real Geeks on Google’s PageSpeed Insights, an SEO industry tool that measures loading times.

Features

• Branding websites and targeted landing pages
• Autodialer with ringless voicemail drops
• SMS text message marketing tools
• Artificial intelligence (AI) texting assistant
• Community pages for hyperlocal content

Pros + Cons

• Advanced integrated CRM includes AI texting assistant
• SEO-driven lead generation
• Marketing automations included
• Built-in autodialer & ringless voicemail
• Can manage multiple websites from the CRM

• Not cost-effective for individual agents
• Designs are not as sleek as competitors
• Limited customization options

Pricing

• Core Package: Starting at $499 per month for up to five users
• Growth package: Starting at $699 per month for up to five users

Example Sierra Interactive websites

Visit Sierra Interactive

Luxury Presence: Best for luxury real estate marketing

Overall Rating: 4.6 out of 5

Rating: 4.5 out of 5.

Luxury Presence offers customizable plug-and-play websites for Realtors and full agency services at a price to match. Luxury agents, teams, and brokerages (with deep pockets) will get the highest ROI from the design quality and marketing features of Luxury Presence websites.

Once you get past the cost, the magic words here are “brand building.” Luxury Presence’s websites transcend a basic digital presence, helping you align your real estate brand with elegance and style — perfect for luxury real estate marketing.

While Luxury Presence sites don’t come with sophisticated lead capture features or a CRM, users can upgrade to services such as pay-per-click (PPC) advertising, done-for-you blogs and social media marketing.

Features

• Industry-leading design quality
• Home valuation tool
• Single property websites
• Listing presentation builder
• AI lead nurture
• SEO & content creation

Pros + Cons

• Stunning design used by over 8,000 agents and brokerages, including RealTrends ranked agents and teams
• Options for both customizable plug-and-play sites and agency services are available
• Done-for-you content marketing, PPC advertising and social media services available

• Minimalist luxury feel may not fit with every brand
• No integrated CRM and minimal  lead capture tools
• Setup costs and custom design can exceed $6,000

Pricing

• Setup fees: From $500 to $6,000 
• Monthly subscription fees: From $500 per month
• PPC management: Call for pricing
• Social media management: Call for pricing
• SEO services: Call for pricing

Example Luxury Presence websites

Visit Luxury Presence

Methodology: How we picked the best real estate website builders

Vetted by HousingWire’s expert real estate agents, brokers and coaches offer in-the-trenches insights into the latest technology and business strategies for real estate professionals. Since 2006, HousingWire has been the go-to resource that provides the full picture of the U.S. housing market for housing professionals.

To find the best real estate website builders, we analyze dozens of products and platforms, run them through rigorous testing, view product demos, read countless customer reviews and consult with agents and brokers we know. We also apply our combined experience as licensed real estate agents, brokers and brokerage marketers (we have about 50 years between us on the editorial team!).  

We do all of this with the reader in mind, analyzing each tool to give you, beloved reader, a clear, concise breakdown of its features, benefits, pricing, ease of use, return on investment, value for money, client support and appropriateness for your career stage. We hope our hard work saves you a lot of clicking around the internet to find the right tools for your business!

Real estate website builders: FAQs

What is the best platform to build a real estate website?

That depends on what you are trying to achieve with your website. Most Realtors use a website builder to help them build sites that accomplish three goals:

1. Market their personal brand
2. Capture and convert site visitors into leads
3. Connect to or replace their CRM

Our picks above include options that tick all three boxes, but they often come with a hefty price tag. The best website builder for your business is the one that ticks the most boxes and you can actually afford — without remortgaging your house.

Here’s how to make your decision easier: Decide on your budget, make a list prioritizing your needs and wants for a website, and then narrow down your choices from our picks above.

Here are 7 things to consider when vetting a potential website builder:

• Integrations- does it work with your CRM, lead generation or marketing software? If you want fewer headaches, look for a website builder that comes with a direct integration with your software instead of a Zapier integration.
• Brand fit- Does the design of the available templates match your personal brand?
• Customization options- Can you customize the templates to match your personal brand or your lead generation strategy?
• Ease of use- How easy is it to modify the website? For a true picture of how easy a website builder is to use, hop on a demo call with the company and ask them to show you.
• CRM + lead generation features- Almost all website builders offer CRM or lead generation features. If you already have a CRM you like, look for options that augment rather than replace it.
• Available upgrades- Finally, your website should be easy to upgrade. Switching to a new website builder is a hassle, so it’s best to stick with one for as long as possible. If you have a budget below $200 per month, choosing a website builder that you can upgrade as your business (and your pocketbook) grows is crucial. This is why we love AgentFire. Their entry-level plan is affordable for most agents and they offer dozens of upgrades you can add a la carte.

Do I need to know how to code to use a real estate website builder?

No! Website builders allow you to create and customize a website without coding or even learning how to use a codeless website builder like WordPress. Most come with pre-designed templates that you (or their in-house design team) can customize to match your branding and lead generation goals. You may have to figure out how to integrate your CRM or other software to your new site, but you won’t have to write a single line of code.

Do Realtors even need a website anymore?

In our opinion? Yes. Every Realtor needs a website. Of course, if you ask five real estate experts this question, you’ll get 10 answers. It’s a controversial topic!

Sure, millennial and Zoomer agents might tell you that websites are as dated as maroon blazers and nametags, but we’d bet our last dollar that every single top-producing agent in your office has a website. Why? Because most of the homeowners they work with expect them to. Still not convinced? 73% of agents have a website. The ones that don’t probably aren’t closing many deals.