Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, there are tons of AI tools for real estate that offer a more efficient, data-driven approach to generating new client leads. From automated chatbots that qualify incoming leads and analytics to predict upcoming sellers to home staging done in a few clicks, AI saves time and provides endless solutions for real estate professionals.
Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. Here’s a list of our favorites (so far!), and we’ll keep updating this guide as helpful new AI tools get on our radar.
At-a-glance: The best AI tools for real estate agents
AI Lead Generation Tools
Best overall
Top Producer’s Smart Targeting
VISIT
Best for predictive analytics
Smartzip
VISIT
Best all-in-one solution
Rechat.
VISIT
Best CRM add-on for lead conversion
Fello
VISIT
Best for AI-powered lead generation + nurturing
Ylopo
VISIT
AI Marketing Tools
Best for AI-powered listing marketing
Trolto
VISIT
Best for AI virtual staging + image enhancement
REimagineHome
VISIT
Best for affordable AI home staging
Collov AI
VISIT
Best for AI design
Canva
VISIT
Best for AI email marketing
Scout
VISIT
AI-Enhanced CRMs
Best for AI chat and CRM
Lofty’s AI Assistant
VISIT
Best for AI chat and SEO
Real Geeks’ Geek AI & SEO Fast Track
VISIT
Property valuation and market analysis
Best for AI property valuation reports
HouseCanary
VISIT
Best for market data
CoreLogic
VISIT
AI Productivity for agents
Best for transaction management
ListedKit AI
VISIT
Best overall AI productivity tool
Sidekick
VISIT
AI Lead Generation Tools
AI tools for real estate lead generation use sophisticated algorithms to sift through vast amounts of consumer data, identify potential leads and even predict which prospects are most likely to become active buyers or sellers in the coming months. Using AI tools can streamline your lead generation efforts, helping you focus your time and energy on the most promising prospects.
1. Top Producer’s Smart Targeting

Starting price: $599 per month for CRM + Smart Targeting
AI tool: Smart Targeting predictive analytics
Best features:
- Includes Top Producer CRM
- Uses AI to analyze data and market trends to identify likely sellers
- Personalized marketing campaigns include online ads, email marketing, postcards and handwritten letters
- Automated lead follow-up
- Can target zip codes or custom farm areas
Our take on Top Producer’s AI
Adding leading-edge AI lead generation technology to one of the most popular CRMs in history is a match made in heaven. Top Producer’s Smart Targeting uses proprietary AI to identify the top 20% of likely sellers in your farm area and gives you automated marketing tools to reach them. It’s the perfect way to introduce seasoned agents to AI without the intimidation factor.
Visit Top Producer
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2. Smartzip

Starting price: ~$500 per month
AI tool: Smart Targeting predictive analytics
Best features:
- Uses AI to analyze data and market trends to identify likely sellers
- Smart Targeting product provides targeted, automated marketing
- Over one billion points of property, behavioral, event and demographic data used in algorithm
- Predicted 72% of listings last year
- Landing pages that convert sellers
Our take on Smartzip
Smartzip is one of the first companies to offer AI-powered predictive analytics to find likely sellers. It aggregates hundreds of data points from more than 25 sources and uses its predictive analytics to determine the homeowners most likely to move within the next six to 12 months, maintaining a 72% accuracy in its predictions. Real estate agents using SmartZip gain immediate access to its CRM populated with leads and their data. Agents simply pick their desired zip codes and set up automated direct mail marketing tools to market directly to sellers who are most likely to transact. It’s an ideal solution for new and experienced listing agents seeking a steady stream of warm seller leads.
Visit Smartzip
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3. Rechat.

Starting price: Custom pricing
AI tool: Lucy the proactive assistant
Best features:
- Produces competitive market analyses for client presentation
- Creates a custom website in seconds
- Builds marketing content for social media
Our take on Rechat.
Rechat.’s AI tool Lucy is your all-in-one personal assistant directly accessible on your cell phone. The amazing thing about Lucy is that it works behind the scenes to organize and create all the items that generally take up the most time for real estate agents. This includes creating marketing materials for new listings (digital and print), building branded websites and personalizing your communication. Lucy does it all so agents have time for what actually matters: working with clients.
Visit Rechat.
4. Fello

Starting price: $165 per month
AI tool: Lead scoring, database enrichment, marketing
Best features:
- Integrates with any CRM
- AI lead scoring
- Segmentation and organization of leads in your existing database
- Enrich database with property records, contact information and ownership verification
- Custom campaigns to engage potential sellers
Our take on Fello
Fello is a unique add-on tool that works in your CRM to identify, score and convert leads who are most likely to sell their home in the next six months. Primarily focused on converting buyer leads to sellers, Fello also leverages property and market data analysis to target previous owners. Fello starts by analyzing each lead in your database, scoring them based on how likely they are to sell and segmenting them for outreach. Fello’s AI then leverages millions of data points to create hyper-personalized AI-powered marketing campaigns to nurture them until they’re ready to talk to an agent. It’s best suited for agents and teams with large databases who want to drum up listings from “cold” leads.
Visit Fello
5. Ylopo

Starting price: $600 per month
AI Tools: AI text and voice lead nurturing assistants, AI-powered video ads
Best features:
- AI text and voice lead nurturing assistants
- AI-powered video ads for Meta
- Direct integration with popular CRMs
Our take on Ylopo
Ylopo is an AI-first lead generation and nurturing platform that offers sophisticated AI-powered texting and voice assistants to help you generate, qualify and nurture leads. When a new lead is generated with Ylopo, their AI voice assistant calls on your behalf using an AI-generated voice that is nearly indistinguishable from a human voice. The company also offers leading-edge AI-powered ads that pull listing information and the best photos from your MLS to automatically create high-converting video ads for Meta.
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