Bed Bath & Beyond’s parent company has reached an agreement to acquire Tokens.com as part of its plan to launch an investment and personal finance platform, which will also offer home loans through a partnership with Figure Technologies. Financial terms of the deal were not disclosed.
The holding company owns Bed Bath & Beyond, Overstock and buybuy BABY. It maintains a portfolio of blockchain-related assets and aims to create a “one-stop” platform for real-world asset finance, including real estate. The new offering will span both tokenized and traditional investing while incorporating financial technology, insurance and blockchain-based businesses.
Tokens.com is designed to help asset owners gain a clear, consolidated view of what they own, along with the regulated pathways available to access or deploy that value, with the goal of unlocking liquidity trapped in asset silos. The platform is also expected to support issuer-led tokenization of assets and enable those digital assets to be used in real-world financing, particularly in real estate.
Within the digital asset and blockchain space, Bed Bath & Beyond also holds positions — directly or through its Medici portfolio — in tZERO and GrainChain. tZERO will support the new platform by providing tokenization, custody and trading capabilities.
The platform will leverage partnerships with Figure Technologies and Figure Markets to offer mortgages, home equity lines of credit, renovation loans, and other asset-backed lending and capital solutions.
“Providing responsible, compliant liquidity pathways for homeowners and real-world asset holders is our strategy and long-term vision,” Marcus Lemonis, executive chairman and CEO of Bed Bath & Beyond, said in a statement.
“With Figure’s market-leading tokenization technology and platform, Tokens.com can help unlock the trillions of U.S. home equity and crypto assets, bringing consumers liquidity and spending power” said Michael Tannenbaum, CEO of Figure Technology Solutions.
The Tokens.com platform is expected to become operational by July 1, 2026, subject to closing and customary conditions.
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