Butterball’s New Turkey Cooks from Frozen for a No-Stress Thanksgiving

The results are consistently juicy.

Thanksgiving is all about gathering—but there’s no question that turkey is often the main event of the meal, which can cause stress for new and seasoned hosts alike. Cooks spend a lot of time researching and debating the best way to ensure a juicy, fully cooked, crispy-skinned bird for everyone to enjoy.

According to Butterball, their turkey hotline receives more than 15,000 calls on Thanksgiving day alone, with home chefs asking for help with prepping, roasting, and slicing the bird. The most frequent topic: how to thaw a frozen turkey. So to make the process easier, the company is introducing a cook-from-frozen turkey that requires just two steps: unwrap and roast. 

Related: The 7 Best Roasting Pans of 2024, Tested and Reviewed

“Whether you are hosting Thanksgiving for the first time or the fifteenth time, preparing the turkey can be intimidating,” Michelle Lieszkovszky, head of innovation at Butterball, said in a press release. “That’s why we are so excited to introduce Cook from Frozen. It addresses both the fears and frustrations of cooking a whole turkey—it’s not only simple to roast, but the result delivers a tender, juicy, golden-brown centerpiece. Hosts get all the glory whether they are experienced or not.” 

You also don’t have to worry about seasoning when it comes to a Cook from Frozen turkey: Butterball has developed a specialty brine that adds all the good flavors you want in your bird. There’s no need for basting, either (which has always been a controversial topic). Just follow the instructions, and your turkey will be delicious and ready to be served along with your homemade stuffing, sweet potatoes, green bean casserole, and other family favorites.

Related: 9 Green Bean Casserole Recipes for Your Go-To Holiday Side Dish

Speaking of family, the Cook from Frozen turkey gives Thanksgiving chefs less to worry about in the kitchen and more time to enjoy their guests. Plus, knowing that your turkey is practically foolproof relieves you of the usual anxiety that the day won’t go just right.

“At Butterball, inspiring togetherness is at the core of what we do,” Lieszkovszky said. “Cook from Frozen allows hosts to focus on other aspects of the celebration, like enjoying time with loved ones. This holiday season, let Butterball take care of the turkey while you make the memories.”

Related: How to Carve a Turkey Breast Into Perfect Slices, According to Our Test Kitchen

Butterball has been the top choice for holiday turkeys for 70 years. You can find Butterball Cook from Frozen Premium Whole Turkey at Harris Teeter, Lowes Foods, and Publix stores. It can also be purchased at select Kroger and Kroger stores (such as Fred Meyer, Fry’s, and Ralph’s) and select Walmart locations. Find your nearest retailer offering Cook from Frozen using Butterball’s product locator.

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