Top-five reverse mortgage lender Finance of America (FOA) has enlisted creative advertising agency David&Goliath (D&G) to serve as its new creative agency of record (AOR), following a competitive process including several other candidate agencies. The company — which formally announced the arrangement on Thursday — includes business and brand strategy, creative development and industry...

As a professional marketer, your real estate landing pages are one of your most valuable lead generation assets. Get them right, and your ROI from paid leads will soar. Get them wrong, and your leads will head right back to Zillow. To help, we’re giving you seven deceptively simple tips we’ve used to convert thousands of leads on landing pages. After the tips, we break down high-converting landing...

Mark Fleming, chief economist at First American, argues that failing to account for the growing number of U.S. households gives a misleading impression of housing market strength. “If we look at existing-home sales as a percentage of the total number of households over time, we see that sales are down to the same levels as the early 1990s, just above 3%, and well below the long-run average of 4.1%,”...

This 1959 bungalow went from cramped and choppy to open and airy without adding a single square...

If you’re planning a kitchen remodel or building a kitchen from scratch, you probably know about common storage solutions such as drawer and cabinet dividers. But the Houzz photo feed is filled with creative storage ideas that might not have crossed your radar, ranging from simple hacks you can add...

Image Rexroad says REIT is looking to increase its Sun Belt...

On April 2, 2025, President Donald Trump declared "Liberation Day" for American workers, unveiling sweeping new tariffs that could influence U.S. home prices and mortgage rates. "For over 50 years, our country and its taxpayers have been taken advantage of, but that ends today," Trump announced from the White House Rose Garden. "With these actions, we will make America greater than ever before." The new...

Liberation Day has finally arrived, and what a wild day it’s been! The bond market and stock futures rose when the initial discussions about the 10% tariffs hit the market. But the real game changer? Those anticipated reciprocal tariffs sent the 10-year yield plummeting from 4.23% to 4.11%, currently trading at 4.13%. Since we believe in the close relationship between the 10-year yield and mortgage...

Luxury Presence has introduced Private Listings Hub, an invitation-only platform designed to help real estate agents promote off-market and pre-market listings with greater control and discretion. The platform allows agents to decide how and when to share listings, from limiting visibility to their brokerage to broadening exposure across the Luxury Presence network. The tool matches listings against...

What does UWM’s Mat Ishbia think about Rocket Companies‘ pending $9.4 billion deal for Mr. Cooper?“The truth is, it’s fantastic,” he said on a Wednesday morning sales call with broker partners. “Because sometimes if you think someone is someone, and you don’t really know, and then you see who they really are, it’s very clear.” Ishbia said he had “no ill will” toward Rocket and...