ERA Real Estate launches bilingual coaching program, targets growth in Hispanic markets

ERA Real Estate is expanding its Coached Up Program with a Spanish-language component, part of a broader strategy to reach Spanish-speaking market segments while growing its national footprint. The program — led by brand president Alex Vidal — delivers training in English first, then offers Spanish sessions to support Hispanic agents and clients. “What we found was that we were starting to...

Mortgage rates go wild following Fed rate cut and Powell remarks

Mortgage rates have had a wild ride since Fed Chair Jerome Powell started talking at the Fed press event Wednesday, rising 15 basis points today. However, I think the bond market responded appropriately after the Fed meeting, and on Thursday morning. Why? Even though the Fed lowered rates, the tone of the press conference was not overly dovish.  Additionally, economic data has shown improvement in...

Century-old Los Angeles homes that outshine any new build

Los Angeles is full of gleaming new mansions with walls of glass, infinity pools, and every gadget you can imagine. But while the latest builds might dazzle with square footage and tech, they often lack the kind of personality you’ll find in a home that’s been standing for nearly a century. For architecture lovers and history buffs alike, L.A.’s older estates offer something more enduring: a...

Federal Reserve Delivers First Rate Cut of 2025 as Mortgage Relief Proves Limited

The Federal Reserve lowered interest rates for the first time in nine months this week, trimming its benchmark federal funds rate by a quarter percentage point to a range of 4% to 4.25%. The widely expected move comes as policymakers seek to ease borrowing costs that have strained households and businesses across the economy. The decision, backed by Fed Chair Jerome Powell and 11 members of the Federal...

From Zillow to sphere: Why you must know the source of your real estate referrals

Although consumers are doing more independent research and home browsing than ever before, data from the National Association of Realtors (NAR) shows that 88% of buyers and 90% of sellers work with a real estate agent. How do these Realtor find consumers? Through real estate referrals. However, the way they meet their agents can differ greatly.  From buying online leads, to farming, to getting...

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