.RealEstate — an official partner of the National Association of Realtors (NAR) — has launched a unified digital platform designed to help real estate professionals build and manage their online presence.
The launch follows the company’s rebrand from Get.Realtor in August 2025 and marks a shift from a domain-focused offering to a broader digital branding and marketing platform.
“When we originally began our business, we were known primarily for domains,” said Colleen Doyle, vice president, RIN and strategic initiatives at NAR. “Over the last five years, we’ve expanded into a more complete digital branding solution — and this refresh under .RealEstate better reflects what we’ve become and where we’re headed.”
The platform includes new website technology, onboarding tools and features intended to help agents and brokerages establish an online presence more quickly.
Offerings include website packages, customizable templates, artificial intelligence tools for content and search optimization, an integrated customer relationship management system and professional email addresses using .realtor and .realestate domains.
“We want more real estate professionals to own their digital space,” Doyle said. “Our solutions are built to be mobile-ready and SEO-ready so professionals can get online quickly and focus on serving clients.”
Leaders said the platform includes mobile-optimized website setups, transparent pricing and 30-day trial periods for website packages.
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