Shake Shack’s French Fry Body Pillow Gives New Meaning to the Phrase ‘Comfort Food’

Shake Shack has partnered with Bearaby to serve up a cozy menu addition.

It’s nearly impossible to resist a good french fry. There aren’t many foods as universally appealing, so really, it was only a matter of time before it was turned into home decor. Bearaby, a home brand focused on wellness, has officially teamed with Shake Shack to create a fry-inspired core body pillow, aptly named the Crinkle Cut Cuddler.

This snuggle-worthy homage to everyone’s favorite potato dish takes dopamine decor to perhaps its ultimate expression. Combining trending curves with a golden yellow, one of the hottest colors of 2024, the collaboration is timed to celebrate National French Fry Day on July 12.

But the Crinkle Cut Cuddler doesn’t just look adorable enough to eat. The body pillow from Bearaby is designed for side sleeping, joint support, as a pregnancy pillow, or for everyday lounging. Measuring 42 inches long and weighing 4 pounds, it offers all the comfort a Bearaby weighted blanket is known for. Try cozying up to one of these pillows for just one nap, and you’ll never want to sleep any other way again.

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“At Bearaby, we’re all about combining functional wellness with design that delights,” Kathrin Hamm, founder and CEO of Bearaby, said in a statement. “Partnering with fellow NY-rooted brand Shake Shack has given us the chance to reimagine our core body pillow in a fresh style, and it’s a real treat to see this playful home decor piece coming to life on National French Fry Day.” 

Along with weighted blankets, Bearaby makes weighted pillows, heated wraps, sleep masks, and weighted plushies. As for Shake Shack—if you’ve never had a burger, fries, and milkshake from this iconic fast food chain, you have to indulge in this combo the next time you pass by. You won’t regret it.

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The Crinkle Cut Cuddler has a washable cotton cover, and the body is made of durable Melofoam (organic GOLS-certified latex). It comes in a takeout container-inspired box, so it’s a perfect gift for your french fry-loving friends and family (hold the ketchup).

This limited-edition pillow will look charming on a casual sofa, a children’s bed, or any place where you doze off or get cozy. It’s available only on bearaby.com, so don’t wait to order your Crinkle Cut Cuddler—get ‘em while they’re hot.

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