Luxury real estate agents spend their careers selling extraordinary homes.
Occasionally, they build one for themselves.
Josh Flagg — best known as one of the stars of Million Dollar Listing Los Angeles, co-founder of Estate Media, and founder of Flagg Family Capital — has officially listed his newly completed Miami Beach villa for $9.995 million, bringing to market a renovation project that luxury real estate followers have been watching since it first surfaced in its early design stages.
Located at 4727 North Bay Road, the four-bedroom, five-bath residence is represented by Jordan Karp of Jordan Karp LLC.
A project years in the making
When Flagg Family Capital acquired the property in 2023, the vision was ambitious.
Rather than making cosmetic upgrades, Flagg partnered with Carolwood principals Adam Rubin and Andrew Shanfeld on a comprehensive transformation that touched virtually every corner of the house.
Renderings of the redesign generated plenty of attention while construction was still underway.
Now, buyers finally have the opportunity to see the finished product.
One of Miami Beach’s most coveted addresses
Location has always been part of the appeal.
North Bay Road remains one of Miami Beach’s most prestigious residential streets, home to some of South Florida’s most valuable waterfront estates and many of its highest-profile owners.
Although this villa isn’t waterfront, it benefits from the same coveted address, mature surroundings, and level of privacy that continue to attract luxury buyers to the neighborhood.
Preserving the character
The redesign was led by New York-based BUILTIN Studio together with designer Gary Eisner, who chose not to erase the home’s Mediterranean roots.
Instead, the project carefully preserves much of its original character while introducing cleaner lines, updated materials, and a more contemporary lifestyle.
It’s a balance that feels increasingly popular among buyers who appreciate historic architecture but don’t necessarily want historic plumbing.
Light, warmth, and timeless materials
Inside, the home immediately feels brighter than many traditional Mediterranean residences.
Vaulted ceilings create volume overhead, while wide-plank wood floors add warmth underfoot. Custom steel windows and doors flood the interiors with natural light, creating a stronger connection to the beautifully landscaped grounds beyond.
The limestone fireplace has been preserved
One original feature survived the transformation — and deservedly so.
The limestone fireplace remains a focal point of the main living space, providing a subtle reminder of the home’s architectural heritage.
A kitchen built without flashy excess
The kitchen embraces understated luxury rather than flashy excess.
White oak cabinetry gives the space a calm, tailored feel, complemented by Sub-Zero appliances, Waterworks fixtures, and bespoke millwork that quietly elevates every detail.
It’s the kind of kitchen designed for people who actually cook, while still looking perfectly at home in a magazine spread.
The primary bedroom overlooks the pool
Arched windows flood the bedroom with natural light, creating a seamless connection to the beautifully landscaped grounds and sparkling pool.
Every bathroom feels custom
Rather than repeating the same finishes throughout the home, each bathroom has its own personality.
Travertine detailing, carefully crafted millwork, and spa-inspired materials give every space a distinct identity while maintaining a cohesive overall aesthetic.
The result feels curated rather than copied.
Wellness gets its own pavilion
Perhaps the property’s most unexpected feature sits outside the main house.
Instead of adding another guest room or entertainment space, the renovation introduced a detached pool pavilion devoted almost entirely to wellness.
Inside are a private sauna, cold plunge, outdoor shower, and powder room — a combination that reflects the growing emphasis luxury buyers are placing on recovery, health, and everyday wellbeing.
It’s a feature more commonly associated with boutique resorts than private residences.
Resort living without leaving home
The approximately 10,000-square-foot property has been carefully landscaped to maximize privacy while maintaining an easy indoor-outdoor flow.
The pool anchors the backyard, with the wellness pavilion naturally extending the experience beyond simple outdoor entertaining.
Together, the spaces create an atmosphere that feels remarkably peaceful despite sitting in the heart of Miami Beach.
A familiar face, a different kind of project
For Josh Flagg, the listing represents something slightly different from his television career.
Viewers know him as one of the country’s best-known luxury brokers, negotiating some of America’s highest-profile transactions.
This project, however, offered an opportunity to shape a home from the inside out, collaborating with designers and builders to create a finished product rather than simply bringing it to market.
Now complete, the villa reflects that hands-on approach.
It’s polished without feeling over-designed, luxurious without becoming ostentatious, and contemporary while still respecting the character that made the house worth saving in the first place.
For buyers hoping to secure a turnkey home on one of Miami Beach’s most desirable streets, that’s a combination that’s becoming increasingly difficult to find.
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