Can this immersive technology replace model homes?

Florida-based AR Franchising, the franchisor of the AR Homes brand that includes about 40 franchise custom homebuilders in nine states, rolled out an innovative virtual model home in one of its communities. Earlier this year, the company launched its first in-market AR Theatre within the Tesoro Club community in Port St. Lucie, FL. The technology provides an immersive model home experience where...

This $60M mega-estate could be Houston’s most extravagant home yet

Houston’s real estate market is entering a new era of luxury — and no property embodies that shift quite like The Lodge at Hunters Creek, a monumental 22,000-square-foot estate now listed for $60 million. Set on nearly nine gated acres in the prestigious City of Hunters Creek, this limestone-clad manor sits on a private peninsula along Buffalo Bayou, surrounded by dense forest, manicured gardens,...

Greater Orlando Area Home Sales Uptick in October

Orlando's housing market showed signs of renewed momentum in October 2025 as mortgage rates eased, sales climbed, and a wave of new listings hit the market -- offering fresh options for buyers who have spent much of the year navigating tight conditions. The average interest rate slipped to 6.0% in October, down from 6.1% in September and marking the lowest level since September 2024. The slight retreat in...

Figure unveils industry-first blockchain stock offering

Figure Technology Solutions Inc. filed a registration statement on Monday with the Securities and Exchange Commission (SEC) for a proposed public offering of its Series A Blockchain Common Stock, marking the launch of the first blockchain-native public equity security. Figure‘s offering introduces several industry firsts, which could make it a model for future issuances. The company said the shares,...

Beazer Homes shifts to move-up buyers, bets on energy efficiency

As major builders like D.R. Horton and Tri Pointe Homes trim new home starts to protect margins, Beazer Homes is taking a page out of Lennar’s playbook. Beazer’s Q4 earnings call reveals a builder determined to sustain a robust sales pace, even as it navigates a lower-margin reality driven by a spec-heavy approach and increased incentives. With margins shrinking and homebuyer demand lagging,...

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