April 2026

Meritage Q1 2026 shows why incentives are the new battlefield

The mid-spring earnings cycle has produced a common-language reality check for America’s public homebuilders: the operating backdrop worsened faster than many management teams expected. In such a context of nearly-universal challenge, doing less-worse may count as a win. Meritage Homes’ Q1 2026 numbers serve as a case in point Orders fell 5% year over year, closings declined 13%, home closing...

PulteGroup targets margin stability through an upward mix shift

Confronting heavier incentives, price cuts, tepid demand and margin pressure, PulteGroup opened the year with a mix-shift pivot that leans more heavily on build-to-order and active adult sales. Pulte’s Q1 2026 earnings call, held on Thursday, indicates that the nation’s third-largest homebuilder by sales volume made progress on this goal, despite an added layer of economic uncertainty sprinkled into...

U.S. Builder Sentiment Falls to Seven-Month Low on Geopolitical Uncertainty

U.S. homebuilder sentiment declined in April 2026 to its lowest level since September 2025, as elevated interest rates, rising construction costs and broader economic uncertainty weighed on demand at the start of the spring selling season. Confidence among builders of newly constructed single-family homes fell four points to 34, according to the National Association of Home Builders/Wells Fargo Housing...

U.S. Builder Sentiment Falls to Seven-Month Low on Geopolitical Uncertainty

U.S. homebuilder sentiment declined in April 2026 to its lowest level since September 2025, as elevated interest rates, rising construction costs and broader economic uncertainty weighed on demand at the start of the spring selling season. Confidence among builders of newly constructed single-family homes fell four points to 34, according to the National Association of Home Builders/Wells Fargo Housing...

Taylor Morrison pares incentives and leans into buyer choice

Tactical discounts, escalating incentives, absorption-at-any-cost strategies, … you all well know the routine of buying sales and making next to no money in Spring 2026. But that’s not for everybody. Exceptions are out there, public and private. Taylor Morrison has chosen a playbook and is well into executing a game plan that leans on the company’s strengths rather than mitigating its...

Cotality hires industry veteran Jason Nicosia to lead national real estate solutions

Cotality has hired residential real estate and proptech veteran Jason Nicosia as senior principal of national real estate solutions, the company announced Thursday. In the senior leadership role, Nicosia will serve as a strategic adviser to Cotality’s enterprise real estate clients, helping align the company’s data and technology products with clients’ long-term business goals and growth...

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