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PulteGroup targets margin stability through an upward mix shift

Confronting heavier incentives, price cuts, tepid demand and margin pressure, PulteGroup opened the year with a mix-shift pivot that leans more heavily on build-to-order and active adult sales. Pulte’s Q1 2026 earnings call, held on Thursday, indicates that the nation’s third-largest homebuilder by sales volume made progress on this goal, despite an added layer of economic uncertainty sprinkled into...

Pritzker’s honor: Illinois housing reform fight intensifies

The fight over Illinois Gov. J.B. Pritzker’s sweeping housing reform agenda is intensifying as both sides harden their positions. Supporters and detractors by the thousands delivered their opening arguments Thursday at the first major hearing on Pritzker’s six-bill package. Pritzker’s BUILD plan seeks to lower costs by making construction easier and faster statewide. It would override local...

U.S. Builder Sentiment Falls to Seven-Month Low on Geopolitical Uncertainty

U.S. homebuilder sentiment declined in April 2026 to its lowest level since September 2025, as elevated interest rates, rising construction costs and broader economic uncertainty weighed on demand at the start of the spring selling season. Confidence among builders of newly constructed single-family homes fell four points to 34, according to the National Association of Home Builders/Wells Fargo Housing...

U.S. Builder Sentiment Falls to Seven-Month Low on Geopolitical Uncertainty

U.S. homebuilder sentiment declined in April 2026 to its lowest level since September 2025, as elevated interest rates, rising construction costs and broader economic uncertainty weighed on demand at the start of the spring selling season. Confidence among builders of newly constructed single-family homes fell four points to 34, according to the National Association of Home Builders/Wells Fargo Housing...

Taylor Morrison pares incentives and leans into buyer choice

Tactical discounts, escalating incentives, absorption-at-any-cost strategies, … you all well know the routine of buying sales and making next to no money in Spring 2026. But that’s not for everybody. Exceptions are out there, public and private. Taylor Morrison has chosen a playbook and is well into executing a game plan that leans on the company’s strengths rather than mitigating its...

Cotality hires industry veteran Jason Nicosia to lead national real estate solutions

Cotality has hired residential real estate and proptech veteran Jason Nicosia as senior principal of national real estate solutions, the company announced Thursday. In the senior leadership role, Nicosia will serve as a strategic adviser to Cotality’s enterprise real estate clients, helping align the company’s data and technology products with clients’ long-term business goals and growth...

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