Let’s be honest – real estate photography may be the most important piece of selling a listing. As buyers scroll through dozens of homes online, your photos will be the reason they stop scrolling and start exploring. That spark of interest is what will lead them to schedule a showing – and ultimately make an offer. The good news is that you don’t have to be a professional photographer – or even...

When assessing the landscape of housing affordability today, conversations between members of the millennial and baby boomer generations can often devolve into finger pointing over which of them is to “blame” for the high costs of housing. New survey data from Clever Real Estate indicates that while the blame game continues, 31% of respondents blame millennials for affordability woes compared to 27%...

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity, reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products. The campaign, called “A Better Way with FOA,” is being referred to as a new “brand platform” by the company. It will...

PennyMac Financial Services Inc. (PFSI) on Tuesday reported net income of $76.3 million for the first quarter of 2025 after it posted revenue of $430.9 million. These numbers were down from the previous quarter’s figures of $104.5 million and $470.1 million, respectively. The California-based lender’s pretax income was $104.2 million, which was down from $129.4 million in Q4 2024 but up from...

The Airbnb occupancy rate is one of the crucial factors for the success of a vacation rental as it directly affects revenue and ROI. Key Takeaways The Airbnb occupancy...

Including finds from Joss & Main, Birch Lane, and...

Homeowners continue to invest in significant home improvement projects — big and small — despite some groups pulling back on spending, according to the just-released 2025 U.S. Houzz & Home Study. Overall median spend among homeowners dipped to $20,000 in 2024 from its peak of...

A North Carolina couple with two sons knew they disliked most elements in their primary en suite bathroom. They just didn’t know what to do about them. Looking to maximize storage, increase function, improve privacy and infuse new style into the space, they turned to designer Misty Molloy for help....

Wondering if it’s time to hire a homebuilder? Some builders work on custom homes with individual clients in collaboration with the homeowner’s architect, while others are also developers, purchasing land and creating communities of customizable homes. If you’re thinking of building a home or...

Image Companies are adapting to tighter SEC and PCAOB oversight by enhancing documentation, consistency, and transparency in financial...