A look at Taylor Morrison’s eye-catching marketing campaign

In an industry that is not known for bold marketing, Taylor Morrison is looking to set itself apart with an out-of-the-box collaboration featuring Liquid Death. The homebuilder and popular beverage company recently announced that they are collaborating to give away a Taylor Morrison house to one lucky winner.  To garner headlines and attention, the prize home will be equipped with a 1,000-gallon...

New York joins states seeking to regulate private listing networks

New York has joined the growing list of states exploring legislation designed to govern the use of private listing networks for residential real estate listings.  In mid-March, Assemblywoman Michaelle Solages introduced the “Fair and Transparent Real Estate Listings Act,” which has since been referred to the committee on judiciary.  If passed, the bill would require real estate professionals to...

Hong Kong Land Crunch Signals 2027 Housing Squeeze

Hong Kong's near-term residential pipeline is approaching a cyclical high, but a sharp pullback in public land releases is setting the stage for a notable supply gap later this decade, according to new analysis from Jones Lang LaSalle. Data compiled from Hong Kong's land disposal program -- including government land sales, Urban Renewal Authority projects, and MTR Corporation development tenders -- shows a...

Is housing inventory about to turn negative year over year?

Is housing inventory about to go negative? Since mid-June 2025 I’ve been writing that housing market dynamics have shifted, which we could already see in our HousingWire data while it might take other sources six to nine months to show that. This shift should create some negative year-over-year inventory in 2026 and if the Iran war didn’t happen, we might have already seen this happen. The first...

Unison faces more legal trouble over allegedly deceptive home equity agreements

A newly filed class-action lawsuit accuses home equity investment (HEI) company Unison of misleading homeowners and structuring its products in ways that leave customers with far less equity than expected. The complaint, filed April 6 in the U.S. District Court for the District of Colorado by plaintiffs Katharine and Charles Kane, alleges that Unison and affiliated entities deceptively market their home...

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