This week, World Property Ventures announced the development of its newest portfolio company, Real Estate Channel (REC), a new AI-native video platform designed to give the global property industry a single place to produce, distribute and monetize real estate video. The company plans to launch its platform in 2027 as what it calls the “YouTube of real estate.”
Miami, Fla.-based Real Estate Channel is being engineered to solve three problems that have kept video from becoming a mainstream marketing tool for real estate worldwide. Property footage is scattered across YouTube, social apps and listing portals, mostly in one language and without a consolidated industry home. Quality video production is too costly for most agents and owners. And clips rarely produce business unless they are distributed, indexed and tied to a measurable lead.
REC’s planned platform rests on three core functions. “Create It” uses the company’s proprietary Property Cinema Technologies, an automated AI video production system that turns listings, photos, user-recorded voice narration and raw footage into finished, high-quality video, with editing, voiceover, captions, translation and dubbing. “Distribute It” would push that content across markets and geographies through social media, search engines, FAST channels and AI answer engines. “Broadcast It” is REC’s own globally consolidated video portal and marketplace at RealEstateChannel.com, free to view and search once launched, with tools to engage audiences worldwide.
The model is free for viewers and paid for by creators. Revenue is expected from video creation, software subscriptions, paid distribution, enterprise accounts, advertising and data services.
Company founder Michael Gerrity said the goal is to become the default online destination for user-generated property video worldwide–a consolidated video marketplace designed for agents, brokerages, developers, homebuilders, owners, publishers and podcasters across all property categories.
Gerrity said the category is large and fragmented enough to support a specialist network. He pointed to more than 10 million user-generated real estate videos created each year in a market that lacks a default search and viewing platform. “That is now going to be our job,” he said. “Consolidate the global real estate video marketplace.”
The pitch reflects a broader push by property technology firms to cut marketing and creative costs and to treat video as searchable, sellable inventory rather than one-off content posted to general social platforms.
With the expected explosion of AI-generated real estate video content, Real Estate Channel is well positioned to capture much of that activity. But it must show that automated AI production is good enough for client-facing use, that a free viewing site can draw enough viewers from established apps, and that lead routing justifies paid distribution.
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