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Intent beats volume: What real estate teams are learning from AI-powered follow-up

Real estate has always had a complicated relationship with lead follow-up. Everyone knows speed matters. Everyone knows consistency matters. And almost every team believes there is missed opportunity sitting somewhere inside its database, even if they’re using real estate AI follow up. The common response has been to increase activity: take a large group of buyers and sellers, load them into an ISA...

HUD aims to help multi-story manufactured housing go vertical

For decades, manufactured housing has excelled at producing lower-cost homes. What it has struggled to do is go vertical. Fact is, America’s most severe housing shortages are no longer in places where inexpensive land is abundant. They’re in high-cost metropolitan markets where making housing pencil often requires more homes on less land. That makes manufactured housing’s challenge – up to...

The Fed Holds Rates Steady in Warsh Mid-2026 Debut

Keeping U.S. Housing Costs Elevated as Inflation Fight Intensifies The Federal Reserve left interest rates unchanged this week in Kevin Warsh's first meeting as chairman, while signaling a more cautious outlook on future rate cuts and opening the door to the possibility of additional tightening if inflation pressures persist. The Federal Open Market Committee voted unanimously to maintain its benchmark...

PNC Bank closes $251.4 million affordable housing fund

PNC Bank closed a $251.4 million Low-Income Housing Tax Credit (LIHTC) fund that will help finance the development and preservation of affordable rental housing across the country, the bank said in an announcement on Wednesday. The transaction, PNC Multifamily Capital’s LIHTC Fund 104, includes capital from nine financial services and insurance companies, along with PNC. The fund reflects the...

When a bankrupt retailer buys a brokerage: What the Bed Bath & Beyond and Fathom deal signals

The real estate industry just got a headline that reads like a misprint. Bed Bath & Beyond is buying a brokerage. The same Bed Bath & Beyond that filed for bankruptcy and closed every store it owned a few years ago. The brand name will grab the attention. The strategy behind it is what industry leaders should study. On June 17, Fathom Holdings signed a definitive agreement to be acquired by Bed...

The 10 best real estate marketing companies to boost your business in 2026

The most successful real estate agents aren’t always the ones with the most experience, but rather those who learn how to leverage real estate marketing companies and digital tools for their success. An experienced, results-driven marketing company will help you hone your brand and create marketing assets and campaigns that attract new business like a magnet. The challenge? Finding the one that actually...

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