Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, there are tons of AI tools for real estate that offer a more efficient, data-driven approach to generating new client leads. From automated chatbots that qualify incoming leads and analytics to predict upcoming sellers to home staging done in a few clicks, AI saves time and provides endless solutions for real estate professionals.
Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. Here’s a list of our favorites (so far!), and we’ll keep updating this guide as helpful new AI tools get on our radar.
At-a-glance: The best AI tools for real estate agents
AI Lead Generation Tools
Best overall
Top Producer’s Smart Targeting
ПОСЕЩАТЬ
Best for predictive analytics
Смарт-молния
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Best CRM add-on for lead conversion
Fello
ПОСЕЩАТЬ
Best for AI-powered lead generation + nurturing
Илопо
ПОСЕЩАТЬ
AI Marketing Tools
Best for realistic AI home staging
Виртуальный постановочный искусственный интеллект
ПОСЕЩАТЬ
Best for AI image enhancement
Reimaginehome
ПОСЕЩАТЬ
Best for affordable AI home staging
Коллов А.И.
ПОСЕЩАТЬ
Best for AI video creation from raw photos
LazyEditor
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Best for AI design
Канва
ПОСЕЩАТЬ
Best for AI email маркетинг
Scout
ПОСЕЩАТЬ
AI-Enhanced CRMs
Best for AI chat and CRM
Lofty’s AI Assistant
ПОСЕЩАТЬ
Best for AI chat and SEO
Real Geeks’ Geek AI & SEO Fast Track
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AI Chatbots
Best for advanced AI website chat
Крыша ИИ
ПОСЕЩАТЬ
Best for AI chat and voice
Structurely
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Best free AI chatbot
Tidio
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Property valuation and market analysis
Best for AI property valuation reports
HouseCanary
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Best for market data
CoreLogic
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Commercial real estate market trends
Best for commercial real estate data
Reonomy
ПОСЕЩАТЬ
Best for short-term rental data
AirDNA
ПОСЕЩАТЬ
AI Productivity for agents
Best overall AI productivity tool
Sidekick
ПОСЕЩАТЬ
AI Lead Generation Tools
AI tools for real estate lead generation use sophisticated algorithms to sift through vast amounts of consumer data, identify potential leads and even predict which prospects are most likely to become active buyers or sellers in the coming months. Using AI tools can streamline your lead generation efforts, helping you focus your time and energy on the most promising prospects.
1. Top Producer’s Smart Targeting
Начальная цена: $599 per month for CRM + Smart Targeting
AI tool: Smart Targeting predictive analytics
Лучшие характеристики:
- Includes Top Producer CRM
- Uses AI to analyze data and market trends to identify likely sellers
- Personalized marketing campaigns include online ads, email marketing, postcards and handwritten letters
- Automated lead follow-up
- Can target zip codes or custom farm areas
Our take on Top Producer’s AI
Adding leading-edge AI lead generation technology to one of the most popular CRMs in history is a match made in heaven. Top Producer’s Smart Targeting uses proprietary AI to identify the top 20% of likely sellers in your farm area and gives you automated marketing tools to reach them. It’s the perfect way to introduce seasoned agents to AI without the intimidation factor.
Посетите ведущего продюсера
ЧИТАЙТЕ НАШИ
2. Smartzip
Starting price: ~$500 per month
AI tool: Smart Targeting predictive analytics
Лучшие характеристики:
- Uses AI to analyze data and market trends to identify likely sellers
- Smart Targeting product provides targeted, automated marketing
- Over one billion points of property, behavioral, event and demographic data used in algorithm
- Predicted 72% of listings last year
- Landing pages that convert sellers
Our take on Smartzip
Smartzip is one of the first companies to offer AI-powered predictive analytics to find likely sellers. It aggregates data from more than 25 sources and uses its predictive analytics to determine the homeowners most likely to move within the next six to 12 months, maintaining a 72% accuracy in its predictions. Real estate agents using SmartZip gain immediate access to its CRM populated with leads and their data. Agents simply pick their desired zip codes and set up automated marketing tools to market directly to sellers who are likely to transact.
Посетите Smartzip
ЧИТАЙТЕ НАШИ
3. Fello
Starting price: $165 per month
AI tool: Lead scoring, database enrichment, marketing
Лучшие характеристики:
- Integrates with any CRM
- AI lead scoring
- Segmentation and organization of leads in your existing database
- Enrich database with property records, contact information and ownership verification
- Custom campaigns to engage potential sellers
Our take on Fello
Fello is a unique add-on tool that integrates seamless into your current CRM to enhance it’s functionality and convert more leads. The focus is to turn your contact list into a hub of prospective clientele, especially sellers, by optimizing the information in your CRM to work to your advantage. Fello will organize your current database to include predictive details that determine who in your database is close to selling their home. Each contact will be assigned a lead score so you know who to prioritize as a potential and probable seller. Other tools include email and direct mail marketing, segmentation tools and custom landing pages. The beauty of Fello is that it works your existing database to make sure no one is falling through the cracks.
Visit Fello
4. Ylopo
Starting price: $600 per month
AI Tools: AI text and voice lead nurturing assistants, AI-powered video ads
Лучшие характеристики:
- AI text and voice lead nurturing assistants
- AI-powered video ads for Meta
- Direct integration with popular CRMs
Our take on Ylopo
Ylopo is an AI-first lead generation and nurturing platform that offers sophisticated AI-powered chatbots and voice assistants to help you qualify and nurture leads. Their AI voice assistant calls cold leads on your behalf using an AI-generated voice that is nearly indistinguishable from a human voice. The company also offers leading-edge AI-powered ads that pull listing information and the best photos from your MLS to automatically create high-converting video ads for Meta.
Посетите Илопо
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The 8 top real estate lead generation companies for 2025
AI Marketing Tools
These AI tools for real estate agents make real estate marketing more streamlined and effective (and less expensive). You’ve probably already used some AI tools for marketing without knowing it. Have you virtually staged your listing photos or used writing tools like Grammarly or ChatGPT to write blogs, emails or online ads? See, you’re already an AI pro!
5. Virtual Staging AI
Starting price: Six AI staged photos for $16/month
Лучшие характеристики:
- More realistic virtual staging than any other AI staging tool
- Can select furniture styles like modern, Scandinavian, & farmhouse
- Furniture removal included
- Unlimited revisions and 30-second turnaround
- Multi-view staging — AI can generate multiple views of a room from one photo
- Доступные цены
Our take on Virtual Staging AI
Founded by a Harvard student, Virtual Staging AI offers something that competitors don’t: it actually works! Unlike other AI virtual staging apps, Virtual Staging AI produces consistently high-quality staged photos without the weirdness. Just pick the type of room you want to stage and choose your furniture style, and the app will keep generating staged photos until you find one that works for your listing. It’s an ideal AI tool for listing agents or buyer agents who want to step up their marketing game.
Note: Zillow Group recently acquired Virtual Staging AI. We will keep you updated on whether Zillow integrates the tool into its Zillow Premier Agent program or keeps it available to the public.
Посетите Virtual Staging AI
6. Reimaginehome
Starting price: First 5 images are free, paid plans start at $14/month
Лучшие характеристики:
- Offers virtual staging, exterior enhancement, and sky replacement
- You can select room types, furniture styles, and color themes
- First 5 photo generations are free
Our take on Reimaginehome
While its AI-generated staging quality might not be as good as Virtual Staging AI’s, Reimaginehome offers agents more flexibility. Instead of just choosing a room type and furniture style, Reimaginehome lets you choose color themes, create landscape designs and replace cloudy skies. It’s also free for up to 5 AI-generated images, which makes it the perfect choice for agents who want to experiment with AI virtual staging and image enhancement.
Visit Reimaginehome
7. Collov AI
Starting price: 60 AI staged photos for $16/month
Лучшие характеристики:
- Realistic AI-powered virtual home staging
- Furniture removal included
- Wall, floor, countertop and cabinet replacement
- Advanced features (furniture editing and image enhancement) currently in beta testing
Our take on Collov AI
Collov is a new AI startup that offers realistic-looking AI home staging at a fraction of the cost of rivals such as Virtual Staging AI. While it lacks some of the advanced features Virtual Staging AI offers, Collov creates high-quality AI generated virtually staged photos that are comparable to traditional virtually-staged images. It’s an excellent choice for listing agents who want to experiment with AI home staging at a more affordable price.
Посетите Collov AI
8. LazyEditor
Starting price: Free for one listing video per month; paid plans start at $28/month
Лучшие характеристики:
- No video editing experience needed
- Easy, web-based interface
- Create listing or talking head videos
- Videos perfect for listing pages or social media marketing
Our take on LazyEditor
LazyEditor is one of the easiest tools we’ve ever used and it’s a super effective marketing tool. You simply sign up for an account, upload your listing pictures or add the link to your listing, decide which audio you like and publish. You’ll have a walk through video of your property created just from images — like magic! Use your newly created videos on Zillow, Realtor.com, your website, email, social media or anywhere else you can think of. LazyEditor can also create short-form talking head videos for your social media that seamlessly edit out mistakes, just take your video (or multiple videos), upload them and they’ll be edited to perfection.
Visit LazyEditor
9. Канва
Starting price: Free version available, Canva pro is $120/year for one user
Лучшие характеристики:
- User-friendly Interface
- Extensive Template Library
- Drag-and-drop Editor
Our take on Canva’s AI
While primarily known as a graphic design platform, Canva has integrated AI features that can assist real estate agents in creating visually appealing marketing materials. Its AI algorithms can suggest design layouts, color schemes and even appropriate copy based on the content input. This makes Canva an excellent tool for designing brochures, social media posts and property listings.
Licensed Agent in MA & FL
Посетите Канву
10. Scout
Starting price: Free version available; paid plans start at $200 per month
Лучшие характеристики:
- AI lead enhancement, including leads’ birthdays and home details such as number of bedrooms, baths, and length of ownership
- Automated and personalized AI email campaigns
- AI email template library and writing assistance
Our take on Scout’s AI
Scout uses proprietary AI to enrich lead data and create more personalized and engaging email campaigns. It adds useful data to contacts in your database, including the leads’ birthdays and details about their current homes, including the number of bedrooms and bathrooms in the home and the length of ownership. Scout uses this data to write personalized emails for each lead, boosting open rates and click-through rates. It’s an ideal solution for agents and teams who want to reengage cold leads and contacts in their databases through AI-powered email marketing.
Visit Scout
Связанная статья
33 proven real estate marketing ideas top agents swear by
AI-Enhanced CRMs
AI significantly revolutionizes customer relationship management (CRM), offering a blend of efficiency and personalization. By harnessing the power of AI, CRM systems can intelligently analyze customer data, predict client needs and provide personalized recommendations, enhancing client engagement and satisfaction.
11. Lofty’s AI Sales Assistant + AI Copilot
Starting price: AI Sales Assistant is a $39 upgrade, AI Copilot is a $9.99 upgrade (both sold as part of a larger package)
Лучшие характеристики:
- Works for lead conversion, appointment setting, nurturing and behavioral monitoring
- Engages with leads via chat, text or Facebook Messenger
- Responds to the lead’s behavior on your website
- Long-term AI-powered nurturing campaigns
- Customizable AI workflows and analytics
- Helps tag and manage leads
Our take on Lofty’s AI
Lofty’s (formerly Chime) AI Assistant is one of the industry’s most advanced and useful AI tools for real estate agents. More than a simple chatbot, Lofty’s AI Sales Assistant helps you qualify and convert leads on your website, set up showing appointments and even nurture leads for the long haul. I also love how you can set it to qualify leads, get appointments or monitor behavior, and it starts working all by itself. The company’s AI Copilot helps you navigate and solve tech issues through a simple chat interface (think ChatGPT) within their popular Lofty CRM suite.
Посетите Лофти
12. Real Geeks’ Geek AI & SEO Fast Track
Starting price: Call for upgrade pricing (sold as part of a larger package)
AI Tools: Geek AI Assistant, AI-Powered SEO Fast Track
Лучшие характеристики:
- Advanced AI chatbot and SEO assistant
- Buyer and seller specific scripts
- Sends messages via chat and SMS
- Automatically creates searchable area pages to rank on Google
- Writes unique, locally-targeted AI-generated content
Our take on Real Geeks AI
One of the first real estate CRMs to use AI technology, Real Geeks’ new AI features seamlessly integrate with the workflows agents are already used to. Agents have been using their Geek AI assistant to chat with leads for a few years now, but their new AI-driven SEO Fast Track upgrade could be a game changer for ranking on search engines. SEO Fast Track generates keyword-targeted blog posts automatically and at scale. As AI technology continues to evolve at breakneck speed, we expect Real Geeks to upgrade their AI features. We will keep you in the loop!
Посетите настоящих фанатов
Статьи по Теме
The 7 best real estate CRMs for every agent in 2025
The 6 best free real estate CRMs for 2025 (+ under $30 alternatives)
AI Chatbots
Chatbots and enhanced customer interaction tools offer real estate agents a significant advantage by changing how they connect with clients. These AI-driven systems provide instant, round-the-clock responses to client inquiries, ensuring potential leads are engaged the moment they show interest in listing or buying a home.
Here are some of our favorite real estate AI tools for customer engagement and interaction:
13. Roof AI
Starting price: Call for pricing
Лучшие характеристики:
- Чат-бот на базе искусственного интеллекта
- Marketing automation
- Behavioral tracking
Our take on Roof AI
Roof AI is a dynamic tool for real estate agents. It offers an AI-powered chatbot that excels at engaging potential clients and automating lead generation. This system interacts with users in real-time, answering inquiries, qualifying leads and scheduling viewings. We love how the system can respond to inquiries and future leads via text, Facebook Messenger and on your website. Roof AI’s ability to handle initial client interactions allows agents to focus on more complex aspects of their business, improving overall productivity. It’s a powerful solution for teams and brokerages who want to integrate AI chat with their existing IDX websites.
Visit Roof AI
14. Structurely
Starting price: Starts at $499 per month (3-month minimum contract)
Лучшие характеристики:
- AI conversational assistant
- Human-quality AI phone calls
- Lead qualification
- CRM integration
Our take on Structurely
Structurely is an innovative AI conversation tool specifically designed for real estate agents to enhance lead qualification. It uses artificial intelligence to engage with and qualify leads through natural, automated conversations, allowing agents to focus on the most promising prospects. Structurely’s latest innovation is an AI-powered phone assistant that calls your leads to qualify them. The AI’s voice is nearly indistinguishable from a human voice. You can hear an example of Structurely’s voice AI speaking with a live lead on their website. (warning: it’s a little bit creepy)
By responding to inquiries in a timely and intelligent manner, Structurely helps you streamline the initial stages of client interaction, making the lead nurturing process more efficient and effective. It offers teams and brokerages a turnkey solution to integrate AI-powered chat and voice with their existing sales workflow.
Visit Structurely
15. Tidio
Starting price: Free (paid plans start at $29/month)
Лучшие характеристики:
- Chatbots
- Live chat capabilities
- Free for up to 50 conversations per month
- Email marketing
Our take on Tidio
Tidio is a specialized AI chatbot tailored to meet the unique needs of real estate agents and brokers. This intuitive tool engages potential clients in real-time, providing immediate responses to queries about listings and property details and scheduling viewings. By automating initial customer interactions, Tidio improves client engagement and assists in capturing leads more effectively, allowing real estate agents to focus on high-priority tasks. Even better, Tidio is free for up to 50 conversations per month. This makes Tido an ideal choice for newer agents who want to experiment with AI chat on their websites.
Visit Tidio
Property valuation and market analysis
AI-supported property valuation and market analysis tools give real estate agents a decisive edge in quickly and accurately determining property values and understanding market trends. By leveraging large datasets, these tools offer precise, data-driven valuations and insightful analysis. These are essential for setting competitive prices and advising clients effectively.
Here are some of our favorite AI tools for real estate property valuation and market analysis:
16. HouseCanary
Starting price: $16 per month for one user
Лучшие характеристики:
- Accurate property valuation
- Track and predict market movements
- Risk assessment and forecasting
- AI-powered ChatGPT-style assistant
- Two custom valuation reports are included in basic plan
Our take on HouseCanary
HouseCanary offers advanced analytics and valuation models to help real estate agents understand their local markets in granular detail. The platform provides precise property valuations and market forecasts, assisting agents in pricing properties accurately and understanding future market trends. HouseCanary’s ChatGPT-style CanaryAI feature allows agents to query the company’s database of 136 million properties in plain English — speeding up the time-consuming property research process dramatically.
The platform’s real value for agents is in the company’s industry-leading property valuation reports. HouseCanary’s detailed reports enable agents to offer data-driven advice to clients, ensuring informed decision-making in both buying and selling processes.
Visit HouseCanary
17. CoreLogic
Начальная цена: $149/месяц
Лучшие характеристики:
- Comprehensive property data
- Advanced analytics
- Market trend analysis
Our take on CoreLogic
CoreLogic stands out as an excellent resource for real estate agents, offering advanced analytics and property data solutions. It provides comprehensive insights into property values, market trends and risk assessment, enabling agents to make well-informed decisions and offer expert advice to their clients. With its deep dive into local and national real estate data, CoreLogic helps agents stay ahead in a competitive market by equipping them with detailed and reliable information.
Visit CoreLogic
Commercial real estate market trends
AI tools that specialize in market trends and data analytics are invaluable for real estate agents. They offer a deep dive into the complexities of the property market. These tools access vast amounts of data, analyzing patterns and trends to provide agents with insights about the market.
Here are some of our favorite AI tools for commercial real estate market trends:
18. Reonomy
Начальная цена: $49/месяц
Лучшие характеристики:
- Machine learning technology
- Extensive data network
- Ownership portfolios
Our take on Reonomy
Reonomy offers comprehensive AI-driven analytics and property data. This platform specializes in commercial real estate, providing agents with deep insights into property histories, ownership details and market trends to help investors find off-market properties. It helps agents to facilitate informed investment decisions and aid in strategy development. Reonomy’s rich data repository and analytical capabilities make it an invaluable asset for agents looking to excel in the commercial real estate sector.
Visit Reonomy
19. AirDNA
Starting price: Free (paid plans starting at $15/city/month)
Лучшие характеристики:
- Comparative data
- Investment analysis
- Revenue optimization
Our take on Airdna
AirDNA is a data analytics company specializing in the short-term rental market, focusing on providing insights for properties listed on platforms like Airbnb and VRBO. AirDNA leverages a wealth of information, including rental rates, occupancy rates and seasonal trends, to offer detailed analysis and forecasts. Their tools and reports aim to empower users with actionable intelligence to maximize their returns in the dynamic short-term rental space.
Visit AirDNA
AI productivity tools for agents
The latest versions of ChatGPT and Deepseek offer a quick and easy way to write emails, ads and listing copy, but they cannot interact with your MLS or help you stay organized. AI productivity tools designed for real estate agents can. These tools can pull information directly from your MLS to create CMAs and find the perfect property for your clients.
20. Sidekick
Starting price: $25/month
Лучшие характеристики:
- Calendar and email management
- Natural language search for your MLS
- Creates emails, listing descriptions and CMAs
- Affordable monthly pricing
Our take on Airdna
Sidekick is an AI assistant for real estate agents built on OpenAI’s ChatGPT 4 platform. Its user-friendly chat interface allows you to quickly and easily get property information from your MLS, draft emails, CMAs and listing descriptions, and even schedule meetings. While many of Sidekick’s can be accomplished using ChatGPT or similar large language models, we think it’s ease of use makes it an ideal choice for busy agents and teams.
Visit Sidekick
The full picture: AI tools can benefit your bottom line
Believe it or not, this list is just the tip of the iceberg. Every day, companies are developing new ways to use AI to effectively improve business processes and streamline tasks.
As scary as it may be to embrace something new, AI tools are an invaluable resource for real estate agents. Their unique functionalities enhance and support many aspects of your business. From refining lead generation and enhancing property valuations using insightful data analysis to streamlining transaction management, AI empowers agents to operate at their optimal best.
Integrating AI tools into your weekly routine not only boosts your operational efficiency but also provides insights that lead to more informed decision-making. AI tools can also improve client experiences by elevating the level of service you’re able to provide — simply because you have more time on your hands. By automating routine tasks, these tools allow agents to focus on the most important part of your business — building stronger, more meaningful relationships with clients and offering top-tier client service.
Our methodology: How we chose the best AI tools for real estate for 2025
Проверенные экспертами HousingWire агенты по недвижимости, брокеры и тренеры предлагают профессионалам в сфере недвижимости самые последние знания о новейших технологиях и бизнес-стратегиях. С 2006 года HousingWire является ресурсом, предоставляющим профессионалам в сфере недвижимости полную картину рынка жилья США.
To find the best AI tools across several categories, we analyze dozens of products and platforms, view product demos, read countless customer reviews, and consult with agents and brokers we know. We also apply our combined experience as licensed real estate agents, brokers and brokerage marketers (we have about 50 years between us on the editorial team!).
Мы делаем все это, думая о читателе, анализируя каждый инструмент, чтобы дать вам, дорогой читатель, четкую, краткую разбивку его функций, преимуществ, цен, простоты использования, окупаемости инвестиций, соотношения цены и качества, поддержки клиентов и соответствия вашему этапу карьеры. Мы надеемся, что наша тяжелая работа сэкономит вам много кликов в Интернете, чтобы найти нужные инструменты для вашего бизнеса!
Часто задаваемые вопросы
What are real estate AI tools, and how do they work?
AI tools for real estate agents are software solutions that automate and enhance various aspects of real estate operations. They analyze large datasets to provide insights, automate tasks like lead generation and client interaction, and assist in property valuation and market analysis.
How can I start using AI tools in my real estate business?
Begin by identifying areas in your business that could benefit from automation. Which tasks require your personal touch, and which ones take up your valuable time without contributing much to your bottom line? Some of the real estate AI tools on our list offer trial periods, allowing you to test drive them before fully integrating them into your workflow.
Do I need technical skills to use AI tools?
Not necessarily. Most AI tools for real estate agents are user-friendly and require minimal technical expertise. However, basic familiarity with digital tools and a willingness to learn new technologies will certainly help you to succeed with them!
Can AI tools replace the need for personal interactions in real estate?
Nope. We sometimes wish that were true! But AI tools for real estate agents are meant to complement personal interactions, not replace them. They can automate your repetitive tasks, for example, allowing you to focus on building relationships and providing personalized service.
How reliable are AI market analysis and trend predictions in real estate?
AI market analysis and predictive analytics are increasingly reliable. Their algorithms get better with each closed transaction, in fact. They analyze extensive and diverse data sets. In the case of Top Producer, as one example, they can help real estate agents pinpoint which homeowners are most likely to list their home in the coming months. However, AI tools for real estate should be used in conjunction with your hard-earned real estate experience and expertise for the best results.
What are the costs associated with integrating AI tools into my real estate business?
Costs vary widely depending on the tool and its features. Some AI tools designed for real estate agents offer free basic versions, while others require monthly or annual subscriptions. It’s important to evaluate the ROI in terms of time saved and value added to your real estate business.
How do I ensure data privacy and security when using AI tools in real estate?
Choose AI tools for real estate that comply with data protection laws like GDPR and have robust security measures. Regularly update your systems and educate yourself and your team on best practices for data privacy.
What is the learning curve for adopting AI technology in my real estate practice?
The learning curve depends on the specific tool and your familiarity with technology. Many AI tools are designed to be user-friendly, and providers often offer training and support to facilitate adoption.
Will using AI tools require me to change my current way of working?
While AI tools might require some adjustments to your workflow, they are generally designed to integrate seamlessly with existing practices. The aim is to enhance and streamline your work, not completely overhaul it.
How do I stay updated with the latest AI tools and trends in real estate?
Staying updated requires a proactive approach. Follow real estate technology blogs, read industry articles (like this one!), participate in webinars and conferences, and network with other professionals to learn about the latest tools and best practices.
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