Эксп Недвижимость has rolled out a new initiative that allows its агенты to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology offerings.
The program, called CRM of Choice, offers agents the option to select one of three platforms — BoldTrail, Cloze or Lofty — as part of their standard monthly fee.
The initiative is intended to accommodate the varying business models of Эксп Недвижимость’s more than 89,000 agents.
BoldTrail — a reengineered version of kvCORE — is tailored for top-producing and solo agents who seek scalability through искусственный интеллект-driven automation and lead scoring.
Cloze emphasizes simplicity and mobility, targeting agents who rely on personal relationships and referrals.
Lofty includes advanced lead routing, SEO-optimized websites and campaign management tools for teams focused on lead generation and high-volume transactions.
“At eXp Realty, we believe the agent is the brand,” Leo Pareja, CEO of eXp Realty, said in a statement. “I’ve said it before and I’ll say it again. Our agents are the heartbeat of their communities. They are the trusted guides, the business builders, and the go-to resource for real estate expertise.
“With CRM of Choice, we are doubling down on our belief that true empowerment means giving agents freedom. Not just in branding but in технологии. This is about giving you direct control of the tools that power your pipeline, fuel your growth, and shape your legacy.”
Thousands of agents have reportedly opted into the program prior to its official launch, according to eXp.
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