Miami, FL-based GLOBAL LISTINGS has quietly been assembling what could become the world’s first truly global, publicly accessible multiple listing service — a digital infrastructure play designed to challenge one of real estate’s most entrenched institutions: the MLS.
Launched in 2018 as a worldwide property advertising platform, the company has since evolved into a sprawling listings marketplace, membership service and data engine. Today, it boasts tens of thousands of registered platform users and hosts more than 3.2 million active property listings across all categories each month in 112 countries — and growing. It’s a scale rarely matched today.
Founder Michael Gerrity describes the effort less as disruption and more as industrial re-engineering.
“The global real estate industry was severely underserved in most markets,” Gerrity said in an interview. “So, we built the listing infrastructure to service it. It’s just that simple”
A Structural Challenge to the MLS Model
The company’s next phase is structural. ГЛОБАЛЬНЫЕ ЛИСТИНГИ is executing a full-stack AI rebuild that will integrate listing distribution, customer relationship management, digital micro-targeting, and transaction workflows into a single, globally unified, open-access MLS platform spanning all property categories worldwide, available in multiple languages. The relaunch is scheduled for year-end 2026.
The move positions the company in direct contrast to the traditional Multiple Listing Service structure that has dominated the U.S. housing industry for decades. More than 500 local MLS systems operate across the United States alone, most functioning as closed, member-only databases governed and operated by local or regional Realtor associations.
GLOBAL LISTINGS, a portfolio company Мировые рынки недвижимости, intends to invert that model.
“Unlike conventional MLS platforms, which restrict access to local broker members, ours will be open to everyone — consumers, professionals, and businesses worldwide,” Gerrity said. “Anyone will be able to post and search listings across all property types, markets, and languages. This includes not only agents and brokers, but also homebuilders, developers, landlords, banks, investors, and even governments worldwide.”
At its core, GLOBAL LISTINGS “borderless MLS” architecture operates independently of any trade associations’ rules and geographic jurisdictions — a deliberate break from the regional silos that have long defined listing distribution in the U.S. Realtor industry.
“These MLS systems were built for a pre-internet era,” Gerrity said. “Real estate is now local, global, open and digital. The industry’s listings infrastructure needs to reflect that reality.”
A $500 Billion Cost Equation
The economic implications could be significant.
According to company estimates, property sellers globally spend close to $500 billion annually on customer acquisition and marketing costs tied to roughly $18 trillion in yearly transaction volume — distributed across more than 120 million sellers for all categories of real estate.
“That’s an extraordinary drag on the system,” Gerrity said. “Our objective is to cut those seller costs in half over the next decade.”
The platform will be open to all agents, brokers, developers, homebuilders, landlords, property managers, institutional investors, banks, REITS and government entities — effectively collapsing traditional distribution layers and enabling direct digital micro-targeting of high-probability buyers, renters and investors — on a planetary scale.
If successful, the model would represent a structural compression of global selling costs — potentially saving sellers hundreds of billions of dollars annually.
Ending Buyer Search Fragmentation
For buyers, the problem is less cost than chaos.
Consumers currently navigate an estimated 10 million property-related websites worldwide, scattered across jurisdictions, languages and asset categories. Cross-border property searches remain particularly disjointed, often requiring manual inquiry and inconsistent data standards.
GLOBAL LISTINGS aims to centralize that sprawl into a single AI-driven discovery engine — aggregating global inventory into one searchable ecosystem.
“Right now, consumers bounce between countless local portals just to piece together a view of the market,” Gerrity said. “We’re building one unified, intelligent property search experience for hundreds of millions of monthly users one day.”
The AI rebuild will incorporate multilingual search, predictive matching, automated data normalization and targeted buyer-seller alignment tools designed to increase transaction probability while reducing friction.
From Shadow Network to AI Market Infrastructure
For now, GLOBAL LISTINGS operates adjacent to — not within — the existing Realtor MLS framework. Gerrity describes the platform as a “shadow MLS ecosystem,” quietly scaling across borders while traditional MLS systems remain geographically constrained, and locked in endless legal battles, crippling bureaucracies, user rules and turf wars.
But he is explicit about his long-term ambition.
“We’re building a new breed of platform — one that works for its users, not against them,” Gerrity said. “Initially we will shadow the current MLS ecosystem. Over time, as we gain further traction, market forces will ultimately determine which system better serves the true interests of both real estate professionals and consumers.”
If the company’s new borderless MLS is successful, it could represent one of the most consequential structural shifts in real estate distribution since the internet first put listings online.
In an industry long defined by legacy systems and fragmentation, GLOBAL LISTINGS is wagering that the future belongs to unified, open and intelligent infrastructure providers — rather than analog regional gatekeepers.
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