In 2025, artificial intelligence (AI) shifted to routine use across the real estate marketing industry, according to a new industry report from Повторный чат analyzing brokerage surveys and platform performance data. .
Brokerages increasingly consolidated listings, customer relationship management (CRM) systems and marketing tools into unified platforms — with industry leaders citing integration as a key factor in adoption and return on investment.
“After years of testing, the industry moved from experimenting with automation to operating with AI as an integral partner,” said Rechat founder and CEO Shayan Hamidi. “Brokerages unified their systems. Agents embraced data-driven design. And the gap widened between those who adopted and those who didn’t.”
Nearly half of respondents to Rechat’s survey reported using Инструменты ИИ daily — with many expecting full integration within a year or reporting that it was already in place.
Rechat clients, such as СЕРХАНТ., Дуглас Эллиман и 8z Real Estate, reported benefits including tasks formerly taking 10 hours being cut down to two minutes, agents seeing up to 40% productivity gains and brokerages with unified platforms doubling marketing execution speed.
Efficiency, personalization
The report found that агенты favored AI tools that delivered immediate efficiency gains over complex strategic functions.
Respondents described AI primarily as a productivity multiplier, reducing manual work and improving consistency — rather than as a replacement for human decision-making.
Nearly 70% of agents reported increasing their marketing spend in 2025, with larger shares directed toward automation and data.
Brokerages with integrated CRMs say their marketing cycles doubled in speed while СЕРХАНТ. agents using Rechat reportedly brought in 32% more revenue.
Personalization also expanded at scale in 2025.
AI-enabled templates and automated insights allowed agents to deliver customized messaging tied to client behavior and market data. This shift reduced reliance on static campaigns and manual content creation, while improving engagement metrics, the report said.
Design emerged as a differentiating factor, with brokerages placing greater emphasis on branded, consistent visuals and messaging. AI-assisted design tools helped standardize output across large teams while maintaining compliance requirements.
Data showed 90% of 2025 AI investment was driven by efficiency, insights and personalization.
What comes next?
Looking ahead, the report suggests that 2026 will mark a shift from automation to anticipation.
Predictive analytics are expected to guide next-best actions, forecast performance and identify opportunities before agents act.
Dashboards are likely to replace static reports — and templates are expected to adapt dynamically based on engagement data, according to the report.
By the end of 2026, the majority of top-producing agents are expected to operate entirely within AI-integrated environments.
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