KW’s Sandra Howard: Why tough markets expose weak branding and how to prevent strategic drift

Companies that stay grounded in a clear identity are better positioned to make smart decisions than those that chase every new trend, said Keller Williams executive Sandra Howard — speaking at HousingWire’s The Gathering in Austin, Texas. Addressing an audience of real estate and mortgage leaders, she argued that most firms operate in the same macro environment but react very differently. Some stay...

$400M Beverly Hills megamansion sets record as the most expensive home ever listed

A new benchmark has just been set at the very top of the global real estate market. A Los Angeles estate asking $400 million has officially become the most expensive residential property ever publicly listed, resetting expectations for what a single-family home can represent in terms of scale, cost, and ambition. Represented by Jack Harris and Michael Fahimian of The Beverly Hills Estates, the...

Which Window Treatment Should You Choose? (9 photos)

Когда дело доходит до решения, как украсить окно, нужно учитывать больше, чем просто то, как контролировать свет или обеспечивать конфиденциальность. Хотите ли вы, чтобы оформление окна стало акцентом дизайна комнаты или же это был незаметный нейтральный элемент? Каков архитектурный стиль вашего дома и хотите ли вы...

How Northeast Weather Patterns Are Accelerating Exterior Repair Demand

The Northeast isn't weathering storms the way it used to. Nor'easters hit harder and stick around longer, hail shows up in months it didn't used to show up in, and freeze-thaw cycles have grown more erratic since 2015. Homeowners are noticing. So are contractors, whose call volumes now track weather events almost in real time, with a lag of maybe forty-eight hours. That pressure landed on a housing stock...

Smart home technology continues to emerge as key tool for aging in place

A rapidly aging U.S. population is accelerating demand for smart home technology that allows older adults to remain in their homes longer. Financing options, including the tapping of home equity, are emerging to help pay for it. Roughly 11,000 Americans turn 65 each day and about one in four U.S. residents is now at least 60 years old — with most people over 50 expressing a preference to stay in their...

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